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Tech in the European and Norwegian elections


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A comparison of the use of technology by politicians in the European Parliament elections (June 2009) and Norwegian Parliament elections (September 2009).

Presentation by Jon Worth and Bente Kalsnes at the Norwegian Mission to the EU.

Published in: News & Politics
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Tech in the European and Norwegian elections

  1. Technology and the European Parliament Elections 2009 Download: Jon Worth | | @jonworth
  2. Election Turnout 63% 61% 58.5% 56.8% 49.8% 45.6% 40%?
  3. Mainstream Parties – EU level <ul><li>EPP ‘Dialogue TV’ – more like monologue TV </li></ul><ul><li>PES makes use of social media, PES activists’ network </li></ul><ul><li>ELDR professional site, Graham Watson for President online campaign </li></ul>
  4. Mainstream Parties – National Campaigns <ul><li>SPD ‘financial sharks’, FDP (Koch-Mehrin) vs. Parlorama </li></ul><ul><li>UK shadow boxing before national election </li></ul><ul><li>Sweden pizza boxes, some blogging and social media </li></ul>
  5. Minor parties <ul><li>Major web efforts, will it translate into election success? </li></ul>
  6. Institutional Initiatives <ul><li>European Parliament invests heavily in web efforts to get out the vote </li></ul><ul><li>230000 views of most popular film on Youtube </li></ul><ul><li>14000 fans on Facebook </li></ul>
  7. Information about the EP and voting - answer questions about European Politics and find the party closest to you - an alternative to VoteMatch - how MEPs have voted in the European Parliament - attendance records and activityof MEPs
  8. Trends, Twitter and Blogs - EU-wide opinion polling prior to the elections - all MEPs and candidates using Twitter - trends on Twitter about the EP elections and #eu09 - the best of the blogs about EU matters
  9. Some way to go…
  10. Technology and the European Parliament Elections 2009 Download: Jon Worth | | @jonworth
  11. Give us some of that Obama magic! All the Norwegian parties want to copy Barack Obama’s use of social media, but how?
  13. Useful facts about Norwegian politics: <ul><li>September 14 - national election in Norway. </li></ul><ul><li>7 parties in Stortinget (parliament) </li></ul><ul><li>Big question - will The Progressive Party (Fremskrittspartiet) for the first time enter government? </li></ul>
  14. Today’s government <ul><li>Red-green coalition: </li></ul><ul><li>Labour Party (Arbeiderpartiet), </li></ul><ul><li>Centre Party (Senterpartiet) and </li></ul><ul><li>Socialist Left Party (Sosialistisk Venstreparti) </li></ul><ul><li>(majority government) </li></ul>
  15. Norwegian social media craze
  16. Def: Social media A set of technologies, tools and platforms facilitating the discovery, participation and sharing of content. Ex: Facebook, Flickr, blogs.
  20. Labour Party <ul><li> Sindre Fossum Beyer, information officer: </li></ul><ul><li>“ Much more focus on the Internet in this campaign” </li></ul><ul><li>“ Obama showed us what was possible to achieve with the Internet.” </li></ul><ul><li>“ Most important lesson for us: how to improve political activity that already exists, to mobilize for debates and meetings </li></ul>
  21. Progressive Party <ul><li>Geir Almåsvold Mo, general secretary: </li></ul><ul><li>” The web site works best as a info site, not so well as a marketing tool.” </li></ul><ul><li>” By being online, we want to mobilize, not necessarily lots of new people, but friends we already have.” </li></ul>
  22. Main tendencies: <ul><li>Labour Party - broadest social media presence </li></ul>
  23. Progressive Party - least interaction (Twitter, Facebook, blogs)
  24. Conservative Party - most active support blogs, ”Blue bloggers”
  25. Liberal - most debate focused
  26. Socialist Left - best blogging politician, Minister of Education, Bård Vegar Solhjell
  27. New tools in this election: <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  31. Now time for questions… Download the presentation: Jon Worth | | Twitter: @jonworth Bente Kalsnes | | Twitter: @benteka