EU Blogging at Roskilde University


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  • Used to introduce Jon Worth (it’s his biggest campaign in social media)
  • Home Affairs
  • Mention LANGUAGE here.
  • Draw attention to follower numbers
  • Source:
  • 60% des eurodéputés nés après 1960 utilisent Twitter fréquemment, contre seulement 5% de ceux nés avant 1950
  • Story 1: Credible commitment (and the lack of it) Silvio Berlusconi. Like him or loathe him, he polarises He pitched up to a European Council summit in December 2010 Time for a social media bonanza thought the press service of the Council…
  • But as a citizen this is what you would get if you were anywhere near the building!
  • So what do a bunch of nerds do? They game the system, forcing the experiment to be turned off
  • Shirky – what’s a Credible Commitment? It means that if I ask you for something, what are the chances that I am going to actually listen to you? ?
  • It’s based on the famous story of in the UK – being too open This poses problems and opportunities for politics – what is the value of 1000 e-mails, in comparison to the value of 1000 letters
  • EU Blogging at Roskilde University

    1. 1. Why is communicationfrom the EU always so bad?
    2. 2. Who actually has the incentive to communicate beyond Brussels?
    3. 3. Elections force communicationNo EU institution is close to the basic definition ofa party system from Schumpeter, composed of 4main elements of the role of political parties:Parties present programmesVoters make an informed choice betweencompeting partiesThe successful party puts its programme intopracticeThe governing party judged on its successes atthe next electionAdapted from Schumpeter, J.A. [1943] (1976), Capitalism, Socialism and Democracy, 5th Edition,London, Allen & Unwin, quoted in Judge, D. & Earnshaw, D.,The European Parliament
    4. 4. The InstitutionsCommission• Political futures do not depend on communication – indeed quite the contrary? Parliament• Second order national elections, often closed lists Council / Member States• If the EU is a success, incentive to present that as a national success
    5. 5.
    6. 6. Something to think about The most scary thing about the Internet for“ your government is not pedophiles, terrorists or viruses, whatever you may have read in the papers. It is the danger of your administration being silently obsoleted by the lightening pace at which the Internet changes ” expectations. Tom Steinberg Founder of MySociety blog 07.01.2009
    7. 7. Peak of hype Gartner Hype Cycle Plateau of productivity Technology trigger Trough of disillusionment2000 2004 2008 2012
    8. 8. ? ?
    9. 9. Case StudiesThe Brussels Blog Network
    10. 10. Case StudiesTwitter and Schengen
    11. 11. EU-BXL Link• Link up national and EU sentiment?• Treaty of Lisbon / citizens’ initiative
    12. 12.
    13. 13. Case StudiesTwitter for EU Advocacy
    14. 14.
    15. 15.
    16. 16. Case StudiesKill Bill Video
    17. 17.
    18. 18.
    19. 19.
    20. 20. Case StudiesSilvio Berlusconi andcredible commitment
    21. 21. Tips for following the EU online
    22. 22. BXL Comms - websites•
    23. 23. BXL Comms - websites•
    24. 24. BXL Comms - blogs•• FT Brussels Blog•• Charlemagne Blog•• Jean Quatremer••
    25. 25. EU Comms – personally?• How should you do it? Google European Parliament RSS
    26. 26. Google at the start of the search
    27. 27. European Parliament
    28. 28. RSS
    29. 29. RSS
    30. 30. Links and CreditsInteresting articlesBlogging as a journalistic genre / Andrew Sullivan - from Credits - all Creative Commons LicensedTom Steinberg Like Café Security at laptops Berlusconiöm other pictures either taken by the presenter, or used with permission
    31. 31. Contact Information @jonworth jon@jonworth.eu