Story 1: Credible commitment (and the lack of it) Silvio Berlusconi. Like him or loathe him, he polarises He pitched up to a European Council summit in December 2010 Time for a social media bonanza thought the press service of the Council…
But as a citizen this is what you would get if you were anywhere near the building!
So what do a bunch of nerds do? They game the system, forcing the experiment to be turned off
It’s based on the famous story of change.gov in the UK – being too open This poses problems and opportunities for politics – what is the value of 1000 e-mails, in comparison to the value of 1000 letters
Dates only illustrative. See http://en.wikipedia.org/wiki/Hype_Cycle for more.
SMART objectives for the web
1. Specific – Objectives should specify what they
want to achieve.
2. Measurable – You should be able to measure
whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set,
achievable and attainable?
4. Realistic – Can you realistically achieve the
objectives with the resources you have?
5. Time – When do you want to achieve the set
Peak of hype
Gartner Hype Cycle
1. Was bewegt Menschen
2. Brücken bauen
3. Aufruf von den Massen
6. Schnelle Reaktionen
Creative Commons / Sharealike License
EU flag http://www.flickr.com/photos/quinnanya/2575740956/
Twitter Bird http://www.flickr.com/photos/18005312@N00/5116153039/
Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/
Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/
Louis Michel http://www.flickr.com/photos/european_parliament/5228254737/
Laptop on Subway http://www.flickr.com/photos/theredproject/2878006012/
European Flags http://www.flickr.com/photos/tpcom/3246953870
House Door http://www.flickr.com/photos/heatherelias/3656928090/
London Atheist Bus http://www.flickr.com/photos/83015819@N00/3304921278/
UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/
Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/
Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/
Twitter on Phone http://www.flickr.com/photos/nlsven/6207269779/
Prends le Pouvoir screenshot from http://vimeo.com/40084651 Hipster Schulz http://twitpic.com/bctnmr
EP Handeln. Mitmachen. Bewegen pictures from the EP
Eine Person, ein Laptop,
ein Internetanschluß –
DIY Online Campaigning
Creative Commons AttributionNonCommercial License
@jonworth | #DIYeurope