1                                                        




                                                 Online Com...



                           Effective
                      communication
                       is all about trust



...
3
                            




                                Computers have changed the way we interact


Tuesday, ...


                            Email is so
                              easy!

                              (1999)




T...

                             I’m sure we’ll
                            get somewhere
                             with ...

                                Do you
                            think this blog
                            thing cou...
7
                            




                                The tools are just about people talking to people


Tu...
8
                            




                                It’s part of what we do


Tuesday, February 9, 2010
9
                            



                                            “This would be
                            ...
10
                            




                                ...rapidly


Tuesday, February 9, 2010
11
                            




                                The emergence of social media...


Tuesday, February ...
12                                   



                            has changed the way we
                             ...


                             How
                            come?




Tuesday, February 9, 2010

                            400 million
                            users are on
                            Facebook!
 ...



                            150 million logins daily
                            30 million+ access via mobile
       ...
16
                            




                                Fastest growing group on Facebook?


Tuesday, Februar...
17
                            




                                55-65 year-old women


Tuesday, February 9, 2010
18
                            




                                2 million Norwegians on Facebook


Tuesday, February ...
19
                            




                                And also businesses


Tuesday, February 9, 2010



                               New kid
                            on the blog




Tuesday, February 9, 2010





                                Ashton Kutcher
                                   has almost as many followers
     ...




                                Ashton = 4,458, 106
                                Norway = 4,644, 457




Tuesday, ...

                                       Increasingly
                                        we live on
                 ...
24                                   

                                   Social Media
                                  ...
25
                            




                                We’re connecting like never before


Tuesday, Februar...
26
                            




                                Everything is public


Tuesday, February 9, 2010
27
                            




                                Even when your customers are angry!


Tuesday, Februa...
28
                            


                                                           So?




                    ...
29
                            




                                Rethink your web strategy


Tuesday, February 9, 2010
30
                            




                                Fact: People no longer trust advertising ...


Tuesda...
31
                            




                                The old way of talking is ... old


Tuesday, February...


                                Consumer Trust
                                                  text (sms) ads = 24 %
...
33
                            




                                The rise of social media shows people have a lot to s...
34
                            




                                ... & want to connect with people who share their pas...
35
                            




                                So stop yelling at them!


Tuesday, February 9, 2010
36
                            




                                and start building trust with your online communicati...


                            How?




Tuesday, February 9, 2010
38
                            




                                Create cool content


Tuesday, February 9, 2010
39
                            




                                Remember: Your attitude shows


Tuesday, February 9, ...
40          
                                                                  news


                                   ...
41                                           




                            create content > share content




Tuesday,...
42
                            




                                Build communities...and drive “friends” to your websi...
43
                            




                                Don’t underestimate the power of business blogs


Tue...
44                                                                 



                                                  ...
45
                            




                                Start listening


Tuesday, February 9, 2010
46                                   




                            Create listening posts




Tuesday, February 9, 2010
47                                  


                                Always respond
                            Be frie...
48
                            




                                Monitor your brand | Manage your brand


Tuesday, Feb...
49                                 




                            How will this help ?




Tuesday, February 9, 2010





                            Case Study
                            Internationella Engelska Gymnasiet,
             ...

         The Brief
                                                                Internationella Engelska Gymnasiet Sö...





                            Case Study
                            Internationella Engelska Gymnasiet,
             ...
53
                                                               ROI                                     
              ...



                            Talk to your
                             audience




Tuesday, February 9, 2010



                  Lead the way




Tuesday, February 9, 2010


                     Be
                 everywhere!




Tuesday, February 9, 2010
57
                            




                                Really, really care about what you’re doing


Tuesday...
58
                            

                                       Ask stuff



                                www....





                                                         59
   Slideography
            Pictures 4,5,6, 67, 68,
    ...
Upcoming SlideShare
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Communicating & Social Media

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Edited slides from a presentation for InCreo's Web Day in Oslo, Norway, on Feb 4, 2010.

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Communicating & Social Media

  1. 1. 1  Online Communications www.jonbuscall.com Tuesday, February 9, 2010
  2. 2.  Effective communication is all about trust Tuesday, February 9, 2010
  3. 3. 3  Computers have changed the way we interact Tuesday, February 9, 2010
  4. 4.  Email is so easy! (1999) Tuesday, February 9, 2010
  5. 5.  I’m sure we’ll get somewhere with this new website (2002) Tuesday, February 9, 2010
  6. 6.  Do you think this blog thing could be dangerous ? (2006) Tuesday, February 9, 2010
  7. 7. 7  The tools are just about people talking to people Tuesday, February 9, 2010
  8. 8. 8  It’s part of what we do Tuesday, February 9, 2010
  9. 9. 9  “This would be easier on Facebook” but communication is evolving Tuesday, February 9, 2010
  10. 10. 10  ...rapidly Tuesday, February 9, 2010
  11. 11. 11  The emergence of social media... Tuesday, February 9, 2010
  12. 12. 12  has changed the way we communiate Tuesday, February 9, 2010
  13. 13.  How come? Tuesday, February 9, 2010
  14. 14.  400 million users are on Facebook! 1. China 2. India 3. Facebook 4. USA 5. Brazil Tuesday, February 9, 2010
  15. 15.  150 million logins daily 30 million+ access via mobile average stay on site 13 mins 1.5 million pieces of content shared daily Tuesday, February 9, 2010
  16. 16. 16  Fastest growing group on Facebook? Tuesday, February 9, 2010
  17. 17. 17  55-65 year-old women Tuesday, February 9, 2010
  18. 18. 18  2 million Norwegians on Facebook Tuesday, February 9, 2010
  19. 19. 19  And also businesses Tuesday, February 9, 2010
  20. 20.  New kid on the blog Tuesday, February 9, 2010
  21. 21.  Ashton Kutcher has almost as many followers as the population of... Tuesday, February 9, 2010
  22. 22.  Ashton = 4,458, 106 Norway = 4,644, 457 Tuesday, February 9, 2010
  23. 23.  Increasingly we live on social media sites sharing thoughts opinions rants raves Tuesday, February 9, 2010
  24. 24. 24  Social Media is the Number 1 activity on the Net Tuesday, February 9, 2010
  25. 25. 25  We’re connecting like never before Tuesday, February 9, 2010
  26. 26. 26  Everything is public Tuesday, February 9, 2010
  27. 27. 27  Even when your customers are angry! Tuesday, February 9, 2010
  28. 28. 28  So? What does this mean for your business? Tuesday, February 9, 2010
  29. 29. 29  Rethink your web strategy Tuesday, February 9, 2010
  30. 30. 30  Fact: People no longer trust advertising ... Tuesday, February 9, 2010
  31. 31. 31  The old way of talking is ... old Tuesday, February 9, 2010
  32. 32.  Consumer Trust text (sms) ads = 24 % Online banner ads = 33 % Radio = 55 % TV = 62 % Brand websites = 70 % Consumer opions posted online = 70 % Recommendations from friends = 90 % Source: The Nielsen Company Tuesday, February 9, 2010
  33. 33. 33  The rise of social media shows people have a lot to say Tuesday, February 9, 2010
  34. 34. 34  ... & want to connect with people who share their passions Tuesday, February 9, 2010
  35. 35. 35  So stop yelling at them! Tuesday, February 9, 2010
  36. 36. 36  and start building trust with your online communications Tuesday, February 9, 2010
  37. 37.  How? Tuesday, February 9, 2010
  38. 38. 38  Create cool content Tuesday, February 9, 2010
  39. 39. 39  Remember: Your attitude shows Tuesday, February 9, 2010
  40. 40. 40  news info stories tips Website support cool video stuff Distribute cool content across various channels Tuesday, February 9, 2010
  41. 41. 41  create content > share content Tuesday, February 9, 2010
  42. 42. 42  Build communities...and drive “friends” to your website Tuesday, February 9, 2010
  43. 43. 43  Don’t underestimate the power of business blogs Tuesday, February 9, 2010
  44. 44. 44  Blogs are read by 1 in 4 people daily Source: The Nielsen Company Tuesday, February 9, 2010
  45. 45. 45  Start listening Tuesday, February 9, 2010
  46. 46. 46  Create listening posts Tuesday, February 9, 2010
  47. 47. 47  Always respond Be friendly & helpful Never lose your cool Tuesday, February 9, 2010
  48. 48. 48  Monitor your brand | Manage your brand Tuesday, February 9, 2010
  49. 49. 49  How will this help ? Tuesday, February 9, 2010
  50. 50.  Case Study Internationella Engelska Gymnasiet, Stockholm Tuesday, February 9, 2010
  51. 51.  The Brief Internationella Engelska Gymnasiet Södermalm Ethos replace costly print campaign replace costly radio campaign recruit 250 “top” students for 2010 entry provide a foundation for “better” times IEG promotes education and knowledge as a way of engaging with the world and IEG believes that every student has the capacity to develop intellectually, the community, helping students to find personally and morally. Our pedagogy the balance between striving for is based on a work ethic where increase brand recognition individual expression and group responsibility. By accepting difference and improvement comes through hard work, creativity, commitment and dedication. Intellectual curiosity is imperative for showing generosity to those around us academic development and for we create an atmosphere of collegiality understanding the world we live in. and respect, preparing individuals to become responsible members of a democratic society. At IEGS every individual has the right to a calm and quiet working environment. Each individual is personally responsible for their role in the school environment, which entails being prepared to work at the right place and at the right time. IEG places strong emphasis on group cohesion and individuals developing social competence within the group dynamic. Tuesday, February 9, 2010
  52. 52.  Case Study Internationella Engelska Gymnasiet, Stockholm www.engelskagymnasiet.se/latest-news Tuesday, February 9, 2010
  53. 53. 53 ROI  375 Facebook Fans 9th graders already engaging, thinking “Our school” Website 25,000 unique visitors per month (compared to 2000 in September) 450 students attended Open House on a snowy Thursday evening in January 100 subscribers to Newsletter 300 subscribers to RSS email 1,200 YouTube views (in 3 weeks) Social mentions Job applications The “right” kind of students applying for next year Tuesday, February 9, 2010
  54. 54.  Talk to your audience Tuesday, February 9, 2010
  55. 55.  Lead the way Tuesday, February 9, 2010
  56. 56.  Be everywhere! Tuesday, February 9, 2010
  57. 57. 57  Really, really care about what you’re doing Tuesday, February 9, 2010
  58. 58. 58  Ask stuff www.jonbuscall.com jon@jontusmedia.com @jonbuscall It’s now up to you! Tuesday, February 9, 2010
  59. 59.  59 Slideography Pictures 4,5,6, 67, 68, www.ufoseries.com/ Other pictures Flickr Creative Commons www.flickr.com Tuesday, February 9, 2010

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