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Using Story in UX

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The surest way to craft anything is to understand how it fits into the bigger picture...the bigger story. We'll unpack how our favorite movies can unlock tools to craft remarkable digital User Experiences.

Published in: Design
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Using Story in UX

  1. 1. Using Story in UX
  2. 2. @NashvilleUX + @JonShearer
  3. 3. UX Architect Visual Designer Brand Designer Front-end DevProd Manager Back-end Dev Architect Quality Assurance Customer SuppFull-stack Dev
  4. 4. AboutAbout UX Architect Executive Advisor Developer Product Designer
  5. 5. Think about crafting and cultivating great UX …in terms of Story
  6. 6. UX is understanding the story we’re trying to tell
  7. 7. …and inviting others to engage in the story with us
  8. 8. To craft your part of the story, you’ve got to know it beginning to end
  9. 9. …and be able to relate to/empathize with it
  10. 10. There are a lot of stories that
 people are being invited to engage with (i.e. Competition)
  11. 11. Even if you don’t have other direct competitors for your particular offering
  12. 12. …you are competing for customer’s time and attention
  13. 13. They won’t stick around or stay engaged if the story’s not good
  14. 14. So the Story has to be Great
  15. 15. Through-line Takeaways
 (2-5) Characters
 (Main, Supporting, Extras) Plot Storyboards Scenes
  16. 16. One person, no matter how small, can make a difference
  17. 17. You’re never alone
  18. 18. There are friends you can count on
  19. 19. …and New friends you can count on
  20. 20. There is someone who believes in you
  21. 21. We’re all in this together
  22. 22. We’re all in this together
  23. 23. Help can come from the most unlikely places at the most unexpected times
  24. 24. Help can come from the most unlikely places at the most unexpected times
  25. 25. Good can still triumph over evil
  26. 26. Character Development
  27. 27. Great Characters are multidimensional (multiple aspects that are introduced through the story)
  28. 28. Your Customer is a Main Character in the story
  29. 29. Core Featuresets are Main Characters

  30. 30. Core Featuresets are Main Characters
 (w/ Multiple Aspects)
  31. 31. Announcements or Reminders are Supporting Characters
  32. 32. “Benchwarmer 2” that sits in the back (Extras)
  33. 33. All of this is for your audience
  34. 34. Not just your audience
  35. 35. They are the HERO
  36. 36. • Text Editor • Add Media • Take Photo • Record Audio • AddTags • Annotate as PDF • Add Reminder Make a list of each characters Aspects
  37. 37. • Text Editor • Add Media • Take Photo • Record Audio • AddTags • Annotate as PDF • Add Reminder • Stand on it’s own • Part of a Notebook • Presentation Mode • Ability to Share Make a list of each characters Aspects
  38. 38. • Text Editor • Add Media • Take Photo • Record Audio • AddTags • Annotate as PDF • Add Reminder • Stand on it’s own • Part of a Notebook • Presentation Mode • Ability to Share Make a list of each characters Aspects As you write the story, look for the best places to introduce them
  39. 39. Your Customer is the Hero
  40. 40. Your Customer is the Hero
 (the engaged customer)
  41. 41. Through all of this the goal is to craft and cultivate a Threaded Experience
  42. 42. developer
  43. 43. Iterate.
  44. 44. engage
  45. 45. The  MVP.
  46. 46. All of us have experienced great UX
  47. 47. We might not know how to put the pieces together
  48. 48. …but you know when something feels like it all belongs and fits together, and when it doesn’t
  49. 49. We can all participate in crafting and cultivating good UX
  50. 50. UX Architect Visual Designer Brand Designer Front-end DevProd Manager Back-end Dev Architect Quality Assurance Customer SuppFull-stack Dev
  51. 51. To craft your part of the story, you’ve got to know it beginning to end Get to know, understand and put yourself in the shoes of the Hero
  52. 52. jonshearer.com jon@jonshearer.com @jonshearer THANKYOU

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