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SEO Keyword research is still very much central to success with SEO (Search Engine Optimization) and getting targeted traffic for your website.
While Google Search is continually changing and becoming more ‘topical’ based, keywords (content) and links (quality) still rule the day. This is true now, and will continue to be.
Getting more traffic to your website and pages is done via both site and page optimization as well as adding strategic links, both internally (on the site) and externally (from other sites and pages). The work never stops.