Facebook Ads Planning Worksheet for Small Business

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Facebook Ads Planning Worksheet for Small Business

  1. 1. Planning Sheet for Using Facebook Advertising in Your Online Business www.jonrognerud.com - #1 Online Marketing Expert for BeginnersYour Facebook advertising campaign will run smoothly if you plan in advance. This planningworksheet outlines the five steps you want to take before you create your first ad. You can thenuse this sheet to track your ad’s success. It’s great for split testing and marketing to severalkeywords/target markets at once.What Are Your Goals? What do you want your ad to achieve? For example, if you’relaunching a new information product you may want to boost traffic to your sales page.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Who is Your Audience? Facebook makes it possible for you to target both keywords andspecific audience demographics. Each ad will be created with a unique audience and keywords inmind. Before you create your first ad document who you’re targeting with the ad. Whatkeywords are you using?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Create Your Advertisement. In addition to a graphic or image, your ad has 25 characters,including spaces, to capture your audience’s attention – your headline. You also have 135characters to state your promise or offer and your call to action. You can use the space below tojot down your rough copy.____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________How Much Do You Want to Spend? Create your daily/weekly budget for your ad. Then onceyou’re in Facebook and choosing your budget you’ll be able to decide if CPM or CPC is best for
  2. 2. you. You’ll also be able to bid on your keywords and stay within your budget. State yourdaily/weekly budget here_________________________________________________________.How Will You Track the Data? How will you know when you’ve achieved your goals? Splittesting can help you identify the most successful ads. However, you may need to use othermeasures to track other goals.For example, if you’re driving traffic to a sales page how will you track the visits that came fromyour Facebook ad? Simply adding web analytics provides a good solution. A tool like Googleanalytics is free to install on your web pages. Document how you’re going to test and track yourFacebook ad.____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ResultsAd Target Ad Ad (BasedLaunch Audience Keywords Budget Goal Copy onDate Demographics Goals)
  3. 3. For more information, training and products: www.jonrognerud.com

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