Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How To Optimize For The “Store”
Jon Rognerud
@jonrognerud
CEO, Chaosmap.com
(jon@chaosmap.com)
SEO, ASO, Reputation Management,
Website Design & App Development
Leading provider of search, social, app/web
development ...
In Bookstores Now:
My Corporate Background
• AON
• Bank of America
• Charles Schwab
• Microsoft
• Yahoo
TODAY’S AGENDA
1. 5-Steps To App Optimization Success
2. Essential Keyword Strategies
3. Marketplace Data
…All while impro...
WHAT IS “ASO”?
• ASO (App Store Optimization) is the
process of optimizing mobile apps to rank
higher in an app store’s se...
ASO – Why Bother?
• The higher your app ranks in an app store’s
search results, the more visible it is to
potential custom...
Top Rankings: iPhone - US - Finance (Jun 1,16)
5 Steps To
App Optimization
SEO FACTORS
• Meta-data
• Ratings & reviews
• Social & links
ASO FACTORS
• On-Page
• Off-Page
• (Social)
The Mechanics
1. Keywords in TITLE
2. Keywords in Meta Data: DESCRIPTIONS
3. Great visuals! (App Icons, Screenshots, Video...
Smart Search Strategies
• Google Play :
– Semantic Search (aka ‘web search’ – content & links)
• Apple iTunes Store
– Phra...
App Store Process For Keywords
1. Keyword Research
2. Set Up Keyword Rankings & Reporting
3. Keyword Optimization (on-goin...
Don’t Forget Links!
“Mobile Deposit”
Case Study:
How To Get KW Ideas?
• Look at common, related terms across reviews
• Use KW search data (Google Keyword Planner)
TIP: Foc...
Case Study (kw): “mobile deposit”
Found “mobile deposit app”
Found in #1 Position in Google:
Competitive
KW Research
(Spying)
#1 Position in Google Organic:
https://www.wellsfargo.com/mobile/apps/mobile-deposit/
ANDROID:APPLE:
Apple App Store vs. Google Play:
ESSENTIAL!
• Test, tweak and tune…
• Reminder: to be featured on the first page,
it’s still a MANUAL choice (editors)
MARKETPLACES
(Data & Insights)
Your Goal:
Drive Merchant Loyalty and CRM
(…every thing else is “icing”)
BONUS:
METRICS & MONETIZATION
(Customer Experience = More Revenue)
Direct Monetization Strategies
• IAP – In App Purchase
• IAE – In App Engagement (message control)
• NA – Native Ads (land...
Conversion Opportunities
• Downloads
• Installs
• Retention
…NOTHING ELSE MATTERS!
GET YOUR FREE REPORT:
 TEXT “apps” To 38470
You’ll receive:
 A FREE App Store Analysis + Website Audit Report (first 15)...
THANK YOU!
Learn More:
www.chaosmap.com
Jon Rognerud
@jonrognerud
Follow me on Twitter & LinkedIn
Digital Marketing in Banking: How To Optimize Mobile Apps For The Store
Digital Marketing in Banking: How To Optimize Mobile Apps For The Store
Digital Marketing in Banking: How To Optimize Mobile Apps For The Store
Digital Marketing in Banking: How To Optimize Mobile Apps For The Store
Digital Marketing in Banking: How To Optimize Mobile Apps For The Store
Digital Marketing in Banking: How To Optimize Mobile Apps For The Store
Digital Marketing in Banking: How To Optimize Mobile Apps For The Store
Digital Marketing in Banking: How To Optimize Mobile Apps For The Store
Upcoming SlideShare
Loading in …5
×

Digital Marketing in Banking: How To Optimize Mobile Apps For The Store

480 views

Published on

https://chaosmap.com - digital marketing presentation

Published in: Business
  • Be the first to comment

  • Be the first to like this

Digital Marketing in Banking: How To Optimize Mobile Apps For The Store

  1. 1. How To Optimize For The “Store” Jon Rognerud @jonrognerud CEO, Chaosmap.com (jon@chaosmap.com)
  2. 2. SEO, ASO, Reputation Management, Website Design & App Development Leading provider of search, social, app/web development and consulting for financial, technology, health and real-estate markets. Jon Rognerud – Founder Author of multiple books on SEO (Entrepreneur Press) jon@chaosmap.com
  3. 3. In Bookstores Now:
  4. 4. My Corporate Background • AON • Bank of America • Charles Schwab • Microsoft • Yahoo
  5. 5. TODAY’S AGENDA 1. 5-Steps To App Optimization Success 2. Essential Keyword Strategies 3. Marketplace Data …All while improving your reputation among your clients and prospects…
  6. 6. WHAT IS “ASO”? • ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in an app store’s search results. TIP: Optimize for different geo markets
  7. 7. ASO – Why Bother? • The higher your app ranks in an app store’s search results, the more visible it is to potential customers. (Downloads + Installs) • About half of App Discovery (both iOS and Android) is via SEARCH
  8. 8. Top Rankings: iPhone - US - Finance (Jun 1,16)
  9. 9. 5 Steps To App Optimization
  10. 10. SEO FACTORS • Meta-data • Ratings & reviews • Social & links ASO FACTORS • On-Page • Off-Page • (Social)
  11. 11. The Mechanics 1. Keywords in TITLE 2. Keywords in Meta Data: DESCRIPTIONS 3. Great visuals! (App Icons, Screenshots, Videos) 4. # of Downloads 5. Ratings & reviews
  12. 12. Smart Search Strategies • Google Play : – Semantic Search (aka ‘web search’ – content & links) • Apple iTunes Store – Phrases, words, pictures • Include links to apps directly from your own website • Focus on “solving a problem” (feature and function) “App Indexing” – Find apps by clicking on listings from Google search results – DIRECTLY!
  13. 13. App Store Process For Keywords 1. Keyword Research 2. Set Up Keyword Rankings & Reporting 3. Keyword Optimization (on-going) 4. Keyword Suggestions 5. Keyword Spying 6. Tracking & Monitoring
  14. 14. Don’t Forget Links!
  15. 15. “Mobile Deposit” Case Study:
  16. 16. How To Get KW Ideas? • Look at common, related terms across reviews • Use KW search data (Google Keyword Planner) TIP: Focus on Apple and Android – Apple iTunes and Google Play
  17. 17. Case Study (kw): “mobile deposit”
  18. 18. Found “mobile deposit app”
  19. 19. Found in #1 Position in Google:
  20. 20. Competitive KW Research (Spying)
  21. 21. #1 Position in Google Organic: https://www.wellsfargo.com/mobile/apps/mobile-deposit/ ANDROID:APPLE:
  22. 22. Apple App Store vs. Google Play:
  23. 23. ESSENTIAL! • Test, tweak and tune… • Reminder: to be featured on the first page, it’s still a MANUAL choice (editors)
  24. 24. MARKETPLACES (Data & Insights)
  25. 25. Your Goal: Drive Merchant Loyalty and CRM (…every thing else is “icing”)
  26. 26. BONUS: METRICS & MONETIZATION (Customer Experience = More Revenue)
  27. 27. Direct Monetization Strategies • IAP – In App Purchase • IAE – In App Engagement (message control) • NA – Native Ads (landing pages) INSIGHT: Personalization is key in 2016. (Push notifications are ‘old’ and expected)
  28. 28. Conversion Opportunities • Downloads • Installs • Retention …NOTHING ELSE MATTERS!
  29. 29. GET YOUR FREE REPORT:  TEXT “apps” To 38470 You’ll receive:  A FREE App Store Analysis + Website Audit Report (first 15)  One Copy Of “The Banking Executive’s Guide To Reputation Management”  Essential Tools List jon@chaosmap.com
  30. 30. THANK YOU! Learn More: www.chaosmap.com Jon Rognerud @jonrognerud Follow me on Twitter & LinkedIn

×