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Kaizen-Style Link Building

How to improve at 1-to-1 link building using the Kaizen philosophy.

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Kaizen-Style Link Building

  1. 1. @POINTBLANKSEO Kaizen-Style Link Building Jon Cooper, Point Blank SEO SF ‘16
  2. 2. @POINTBLANKSEO
  3. 3. @POINTBLANKSEO What is “Kaizen”?
  4. 4. @POINTBLANKSEO How To Improve
  5. 5. @POINTBLANKSEO How To Improve
  6. 6. @POINTBLANKSEO MEASURING LET’S TALK
  7. 7. @POINTBLANKSEO Why Measure?
  8. 8. @POINTBLANKSEO Why Measure?
  9. 9. @POINTBLANKSEO Why Measure? Employee Pay: $10/hr Follow Ups per Hour: 60 Monthly Follow Ups Needed: 1000 1000 * ($10/60) = $167, $167 > $70
  10. 10. @POINTBLANKSEO Why Measure?
  11. 11. @POINTBLANKSEO Why Measure? Sean: 25% Saved Lisa: 20% Saved Sean: 7% Success Rate Lisa: 14% Success Rate 14% * (20%/25%) = 11.2% > 7%
  12. 12. @POINTBLANKSEO Why Measure?
  13. 13. @POINTBLANKSEO Why Measure? Control group: 8/100 (8%) Experimental group: 12/100 (12%) 12% > 8%, 50% beSer
  14. 14. @POINTBLANKSEO What to Measure?
  15. 15. @POINTBLANKSEO What to Measure? GetHarvest.com
  16. 16. @POINTBLANKSEO What to Measure? GetHarvest.com
  17. 17. @POINTBLANKSEO What to Measure?
  18. 18. @POINTBLANKSEO What to Measure?
  19. 19. @POINTBLANKSEO What to Measure?
  20. 20. @POINTBLANKSEO What to Measure? BuzzStream.com
  21. 21. @POINTBLANKSEO What to Measure? •  Time •  By Client/Project •  By Task •  ProspecXng •  Good or Bad? •  By Source •  Websites •  By Stage/Milestone •  By OrganizaXon Type
  22. 22. @POINTBLANKSEO What to Calculate? •  Cost per Link •  ProspecXng Success •  Outreach Success
  23. 23. @POINTBLANKSEO DOING THINGS DIFFERENTLY LET’S TALK
  24. 24. @POINTBLANKSEO “Should I Do That?”
  25. 25. @POINTBLANKSEO Get Link Metrics w/ URL Profiler URLProfiler.com
  26. 26. @POINTBLANKSEO View Prospects w/ BuzzMarker bit.ly/buzzmarker
  27. 27. @POINTBLANKSEO Find Broken Link Opps w/ LinkMiner pointblankseo.com/linkminer
  28. 28. @POINTBLANKSEO Bulk Open Links w/ LinkClump bit.ly/linkclump-chrome
  29. 29. @POINTBLANKSEO Use An Email Validator
  30. 30. @POINTBLANKSEO Give Broken Link Replacements
  31. 31. @POINTBLANKSEO Use Social Proof
  32. 32. @POINTBLANKSEO Use Their Language
  33. 33. @POINTBLANKSEO Track Reasons for Rejections
  34. 34. @POINTBLANKSEO Observe International Markets
  35. 35. @POINTBLANKSEO Observe Local Markets
  36. 36. @POINTBLANKSEO Prioritize Link Opps w/ Co-Cites Tool citationlabs.com/co-citation-tool
  37. 37. @POINTBLANKSEO Use “X..Y” Search Operator
  38. 38. @POINTBLANKSEO Prospect for Tag Pages
  39. 39. @POINTBLANKSEO Prospect w/ Frequently Used Anchors bit.ly/anchor-prospecting
  40. 40. @POINTBLANKSEO THANKS FOR LISTENING! @POINTBLANKSEO jcooper@pointblankseo.com

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How to improve at 1-to-1 link building using the Kaizen philosophy.

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