Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

eCommerce Link Building - State of Search 2013

2,953 views

Published on

My presentation at State of Search 2013 in Dallas on eCommerce link building, and specifically, how to never run out of ideas.

Published in: Technology, Business
  • Be the first to comment

eCommerce Link Building - State of Search 2013

  1. 1. eCommerce Link Building How to never run out of link building ideas @PointBlankSEO 1 16
  2. 2. Steps to solving [SEO] problems… 1. Find others who had the same problem 2. See how they overcame it @PointBlankSEO 2 16
  3. 3. How to find verticals to research… @PointBlankSEO 3 16
  4. 4. Example #1: Motorcycle Gear http://www.stromtrooper.com/ http://www.stromtrooper.com/revzilla-com/ http://www.stromtrooper.com/revzilla-com/71658-nolan-n104-helmet-review.html @PointBlankSEO 4 16
  5. 5. Example #1: Motorcycle Gear http://www.ducati.ms/forums/ http://www.ducati.ms/forums/147-bellissimoto/ http://www.ducati.ms/forums/147-bellissimoto/102752-bellissimotos-custom-ducati-monster-s4rs.html @PointBlankSEO 5 16
  6. 6. Example #2: Beach Gear http://blog.lowcountryparent.com/ducks-in-a-row/summertime-beach-toys-are/ @PointBlankSEO 6 16
  7. 7. Example #3: Fashion http://kayleeandkeirasmommy.blogspot.com/2013/11/whats-on-my-christmas-wish-list.html @PointBlankSEO 7 16
  8. 8. Example #4: Gift Baskets http://www.lcsc.edu/humanresources/discounts.htm#gifts @PointBlankSEO 8 16
  9. 9. Mass Prospecting Technique 1. 2. 3. 4. 5. 6. Find page of links Scrape all external links Grab CSV of all links to each of those pages Combine in Excel Use Control + F Profit bit.ly/ext-links @PointBlankSEO 9 16
  10. 10. Example #5: Pet Supplies http://www.stellaandchewys.com/estores.html http://www.earthbornholisticpetfood.com/us/where_to_buy… http://www.carlsonpetproducts.com/where/ http://www.richellusa.com/catalog/pet-products/where… @PointBlankSEO 10 16
  11. 11. Example #6: Batteries http://www.kjlo.com/ @PointBlankSEO http://www.mondaynightcarshows.com/ 11 16
  12. 12. Example #7: Pet Supplies (Again) http://www.muttville.org/ @PointBlankSEO http://norcalpetadoptions.com/about/sponsors/ 12 16
  13. 13. Example #8: Recyclables http://www.rochester.edu/sustainability/recycling/ @PointBlankSEO 13 16
  14. 14. Example #9: (Omitted) @PointBlankSEO 14 16
  15. 15. Prioritizing your link building efforts… 1. By opportunity/fixed cost 2. By target page @PointBlankSEO 15 16
  16. 16. The End. Jon Cooper Email: jcooper@pointblankseo.com Twitter: @pointblankseo Blog: pointblankseo.com @PointBlankSEO 16 16

×