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Le SMS une valeur sure du "Mobile-to-store" selon une étude américaine publiée sur eMarketer : simplicité & universalité...
Mobile Phone Shoppers Show Growing Preference for Text Marketing.
The number of shoppers interested in receiving promotional texts has also climbed in recent years. As of February 2012, 31% of US mobile phone owners who did not already receive SMS message-based marketing said they were at least somewhat interested in such messages.
And 10% said they were extremely interested in SMS messages. Those marketers who can formulate well-crafted mobile offers for those seeking them will likely drive both mcommerce, as well as in-store sales.