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Lancement de go shop en France

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Naissance de Go Shop, la première agence digitale dédiée à la création de trafic en Points de Vente

Paris, le 6 mars 2012,

Go Shop accompagne les acteurs de la distribution pour créer du trafic en Points de Vente grâce au web et au mobile.

« Notre offre innovante de solutions digitales permet de guider les consommateurs vers les Points de Vente, de fidéliser et de recruter de nouveaux clients » explique Bertrand JONQUOIS, le président de Go Shop.

Published in: Business
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Lancement de go shop en France

  1. 1. COMMUNIQUE DE PRESSE Naissance de Go Shop, la première agence digitale dédiée à la création de trafic en Points de VenteParis, le 6 mars 2012,Go Shop accompagne les acteurs de la distribution pour créer du trafic enPoints de Vente grâce au web et au mobile.« Notre offre innovante de solutions digitales permet de guider lesconsommateurs vers les Points de Vente, de fidéliser et de recruter denouveaux clients » explique Bertrand JONQUOIS, le président de Go Shop.Actuellement le digital est principalement associé au e-commerce, même si celui-ci ne représenteque 7% du commerce de détail (1). « Notre conviction est que le web et le mobile offrent dèsaujourd’hui, de nouvelles opportunités pour générer efficacement du trafic vers les Points de Vente» précise Bertrand JONQUOIS.« Notre ambition est d’être l’acteur digital de référence pour les grands réseaux de points de vente(distribution généraliste, distribution spécialisée, réseaux de franchises, enseignes de services…)en proposant une offre complète via un guichet unique pour maximiser le trafic en magasins ».De nouveaux comportements incitent les distributeurs à utiliser de plus en plus le digital pour fairevenir et revenir les clients dans les Points de Vente : 1. Le développement continu des recherches locales sur le web et le mobile : 20% des recherches sur Google sont locales, 40% sur le mobile(2). 2. La montée en puissance phénoménale de l’usage du mobile avant l’acte d’achat : près d’un mobinaute sur deux recherche de l’information sur son mobile avant l’achat (3). 3. Les initiatives éco-responsables réduisant l’utilisation des imprimés publicitaires et des mailings papier (comme par exemple l’initiative « 2020 Objectif Zéro Prospectus des centres E.Leclerc).Avec Go Shop, les enseignes ont enfin à leur disposition un partenaire unique et des solutionspour : • Guider les consommateurs en optimisant le référencement local web et mobile des Points de Vente. • Fidéliser les clients grâce à une offre Retail-CRM (SMS & email) et Sites et Applications Mobiles. • Recruter de nouveaux clients avec l’offre Digital Local Media (SEM & Display). • Prolonger la relation client grâce aux réseaux sociaux, au couponing et au NFC (4).
  2. 2. COMMUNIQUE DE PRESSEL’objectif de Go Shop est de se développer en France sur la première année avant de déclinerson concept sur les principaux marchés européens.Go Shop réunit dès son lancement une équipe de spécialistes pour accompagner ses clients surces offres. Bertrand JONQUOIS est le Président fondateur de Go Shop. Diplômé de l’Université Paris Panthéon Sorbonne, il a travaillé pour de grands groupes médias comme Europe 1, JCDecaux ou France Télévision. Il a ensuite rejoint Orange en 2000 puis créé la filiale française d’Overture avant d’intégrer Yahoo! au poste de Directeur exécutif. Il est le co-fondateur de l’agence de marketing mobile Nemo Agency. Il est administrateur et membre du bureau de la Mobile Marketing Association France et co- organisateur du Mobile MondayParis. Il enseigne le marketing digital dans plusieurs grandes Ecoles de Commerce et de Management (ISC Paris, ESSCA…)A propos de Go ShopGo Shop est la première agence digitale dédiée à la création de trafic en Points de Vente. Ellepropose une offre complète et innovante de solutions digitales qui permet aux grands réseaux dePoints de Vente de guider les consommateurs vers les magasins, de fidéliser et de recruter denouveaux clients. www.go-shop.comSources(1) Centre for Retail Research 2011.(2) BIA/Kelsey Group. /Google Blog.(3) 47% Baromètre sur les comportements d’achats / Médiamétrie//NetRatings.(4) Near Field Communication (communications en champ proche) permet déchanger desdonnées entre un lecteur et un terminal mobile.Contact pressePierre TOULEMONDE 01 42 46 42 46 ou pierre.toulemonde@go-shop.comDes visuels peuvent être téléchargés à l’adresse suivante : www.go-shop.com/cp

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