Refresh Seattle

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Prioritizing for design, development and feature creep of website projects

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Refresh Seattle

  1. 1. Jon Pederson www.stopjon.com Prioritizing for Design, Development, and Feature Creep Jon Pederson, PWG Design Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  2. 2. Jon Pederson www.stopjon.com Me 2 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  3. 3. Jon Pederson www.stopjon.com Me Jon Pederson, PWG Design 2 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  4. 4. Jon Pederson www.stopjon.com Me Jon Pederson, PWG Design stopjon.com 2 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  5. 5. Jon Pederson www.stopjon.com The Webernet Me* *enlarged to show texture 3 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  6. 6. Jon Pederson www.stopjon.com Purpose 4 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  7. 7. Jon Pederson www.stopjon.com Purpose 5 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  8. 8. Jon Pederson www.stopjon.com Priorities Require Purpose 6 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  9. 9. Jon Pederson www.stopjon.com Identify the Purpose 7 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  10. 10. Jon Pederson www.stopjon.com Identify the Purpose • Ask Questions 7 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  11. 11. Jon Pederson www.stopjon.com Identify the Purpose • Ask Questions • Understand 7 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  12. 12. Jon Pederson www.stopjon.com 8 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  13. 13. Jon Pederson www.stopjon.com 8 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  14. 14. Jon Pederson www.stopjon.com 8 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  15. 15. Jon Pederson www.stopjon.com 9 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  16. 16. Jon Pederson www.stopjon.com 10 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  17. 17. Jon Pederson www.stopjon.com 10 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  18. 18. Jon Pederson www.stopjon.com 10 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  19. 19. Jon Pederson www.stopjon.com Multifaceted 11 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  20. 20. Jon Pederson www.stopjon.com Multifaceted • Service(s) / Product(s) 11 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  21. 21. Jon Pederson www.stopjon.com Multifaceted • Service(s) / Product(s) • Monetizing / Biz Dev 11 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  22. 22. Jon Pederson www.stopjon.com Begin Prioritizing 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  23. 23. Jon Pederson www.stopjon.com Begin Prioritizing • Design 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  24. 24. Jon Pederson www.stopjon.com Begin Prioritizing • Design • Development 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  25. 25. Jon Pederson www.stopjon.com Begin Prioritizing • Design • Development • Feature Creep 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  26. 26. Jon Pederson www.stopjon.com Feature Creep 13 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  27. 27. Jon Pederson www.stopjon.com Feature Creep The Fear of the Unknown 13 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  28. 28. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  29. 29. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  30. 30. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  31. 31. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  32. 32. Jon Pederson www.stopjon.com Example: Purpose 1 Needs Purpose 2 Needs Doesn’t Fit Wants Needs Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Wants Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  33. 33. Jon Pederson www.stopjon.com Design 15 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  34. 34. Jon Pederson www.stopjon.com Design • Communicating the Content 15 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  35. 35. Jon Pederson www.stopjon.com Design • Communicating the Content • Accomplishing the Purpose 15 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  36. 36. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  37. 37. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  38. 38. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  39. 39. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  40. 40. Jon Pederson www.stopjon.com Example: Purpose 1 Objective Purpose 2 Objective Doesn’t Fit Subjective Objective Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Subjective Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  41. 41. Jon Pederson www.stopjon.com Case: “Yellow” vs. “Gold” 17 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  42. 42. Jon Pederson www.stopjon.com Case: “Yellow” vs. “Gold” Subjective != Unimportant 17 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  43. 43. Jon Pederson www.stopjon.com Development 18 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  44. 44. Jon Pederson www.stopjon.com Development • Create value and attachment 18 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  45. 45. Jon Pederson www.stopjon.com Development • Create value and attachment • Accomplish the Purpose 18 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  46. 46. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  47. 47. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  48. 48. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  49. 49. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  50. 50. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  51. 51. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  52. 52. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  53. 53. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  54. 54. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  55. 55. Jon Pederson www.stopjon.com Feature Creep 20 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  56. 56. Jon Pederson www.stopjon.com Feature Creep The Prioritization of the Unknown 20 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  57. 57. Jon Pederson www.stopjon.com Managing Features Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 21 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  58. 58. Jon Pederson www.stopjon.com Managing Features Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 22 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  59. 59. Jon Pederson www.stopjon.com Managing Features Feature 4 Feature 8 Things That Don’t Fit 22 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  60. 60. Jon Pederson www.stopjon.com Managing Features Feature 4 Feature 8 Things That ay Don’t Fit M 22 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  61. 61. Jon Pederson www.stopjon.com Feature Creep 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  62. 62. Jon Pederson www.stopjon.com Feature Creep • Keeps a Project Fresh 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  63. 63. Jon Pederson www.stopjon.com Feature Creep • Keeps a Project Fresh • Makes it Unique 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  64. 64. Jon Pederson www.stopjon.com Feature Creep • Keeps a Project Fresh • Makes it Unique • Forces Evaluation of Future 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  65. 65. Jon Pederson www.stopjon.com Prioritize 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  66. 66. Jon Pederson www.stopjon.com Prioritize • Know the Purpose 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  67. 67. Jon Pederson www.stopjon.com Prioritize • Know the Purpose • Evaluate Ideas and Features 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  68. 68. Jon Pederson www.stopjon.com Prioritize • Know the Purpose • Evaluate Ideas and Features • Let Limits Limit Feature Creep 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008

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