Stanford Business said last year that the world has changed and that “consumers, employees and stakeholders expect to engage with companies and their brands through social media”. In response to this phenomenon, a whole new business software category, Social Media Management Software (SMMS), has emerged as one of the most dynamic sectors of the business software market. This report curated from end-user reviews (including my own) on TrustRadius is intended to provide practical guidance to SMMS buyers to help identify the solutions most appropriate to their needs, and to highlight key factors for evaluation. It is directly based upon the insights of end-users of these products, many of whom are expert users. The report is based upon 100 in-depth user reviews of 36 different SMMS products from users across a broad range of industries. Most reviews are by social media practitioners at companies of various sizes from large enterprises like Dell, Hertz, the US Marine Corp and PayPal, to smaller organizations and around 20 social media agencies. While the volume of content does not yet provide the basis for a definitive sector survey, the insights from users are revealing and point to some broad directional conclusions. As our review base continues to grow, our reports will provide increasingly fine-tuned guidance through the aggregation of additional end-user perspectives.
Download the free PDF report from: http://get.trustradius.com/social/