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Changing Channel - Linkdex iGaming #thinktank

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Tips, tricks and tools for squeezing more insight, action and findings from your existing channel data and ecosystem

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Changing Channel - Linkdex iGaming #thinktank

  1. 1. CHANGING CHANNEL Jono Alderson Head Of Insight @ Linkdex Remote Control by Jason Trimhttp://www.flickr.com/photos/purpcheese/4031751643/
  2. 2. iGaming...
  3. 3. Tough Mudder PA #1 by The 621st Contingency Response Wing http://www.flickr.com/photos/621crw/6984091812/
  4. 4. KEYWORD DATA THE END IS NIGH REGULATION CHALLENGES PRIVACY ISSUES Etna Volcano Paroxysmal Eruption Jan 12 2011 by Gnuckxhttp://www.flickr.com/photos/purpcheese/4031751643/
  5. 5. So...
  6. 6. We need BETTER ...Not MORE Crossed Wires by Howard Lake http://www.flickr.com/photos/howardlake/4834299551/
  7. 7. PHONE TRACKING
  8. 8. Next...
  9. 9. [Screenshots] Humanise your analytics
  10. 10. But…!
  11. 11. Don’t worry...
  12. 12. <script type="text/javascript"> try { (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // doubleclick checker (function() { var o=onload, n=function(){setTimeout(function(){ if(typeof _gat === "undefined"){ (function(){ var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.googleanalytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})(); _gaq.push(['_trackEvent','GA Remarketing Tag','DC Script','Failed',0,true]);}}, 1000); } if (typeof o!='function'){onload=n} else { onload=function(){o(); n()}} })(window); // Rest of your code } catch(err){ //Do nothing } </script>
  13. 13. Leads us nicely onto...
  14. 14. UNIVERSAL ANALYTICS* *But it’s not that universal
  15. 15. But what about...
  16. 16. …?
  17. 17. Good kit...
  18. 18. Direct Monster
  19. 19. A quick aside...
  20. 20. MOBILE SITE PRIMARY DOMAIN APP BLOG
  21. 21. Useful Insight tips...
  22. 22. http://semphonic.com/white-papers/wpaper_005_functionalism_new_approach.pdf
  23. 23. Advanced Asset Tracking
  24. 24. Some clever SEO stuff...
  25. 25. Reciprocal Indexation
  26. 26. Second-page poaching
  27. 27. TYNT but better
  28. 28. PhraseBait
  29. 29. Lastly. Getting buy-in...
  30. 30. http://www.cardinalpath.com/
  31. 31. www.slideshare.net/jonoalderson/
  32. 32. Parting thoughts... Get there first.

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