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In the coming years, everything that we know about marketing and advertising will be challenged.
New technologies, changes in consumer behavior, and the rise of intelligent personal assistants will make-or-break brands, organizations, and marketers.
We’re entering a world where, increasingly, the consumer isn’t the primary decision maker in their buying cycles. I’m talking about marketing, when the customer isn’t there.
As practitioners, we’ll need to change how we think, and start preparing now.