The Intrapreneur's Playground - Agile Australia 2013
The Intrapreneur's Playground - Agile Australia 2013
Presented with Kate Linton at Agile Australia in Sydney 2013. Is it possible for internal web teams to deliver customer-focused innovation within the rigidly siloed and constrained environments of large, traditional organisations? How do product teams attempt to deliver truly differentiated and valuable new offerings to known and mature markets? Using recent case studies, this session walks through some techniques for nurturing innovation within such environments, exploring design practices borrowed from lean principles that can achieve the right outcomes in tight timeframes. As customer's expectations and behaviours change at a rate that defies prediction, an Agile response to digital product innovation will be key to staying relevant and progressive. Learn how to deliver new digital products and services using techniques like gamestorming, collaborative design, and guerilla customer testing.
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The Intrapreneur's Playground - Agile Australia 2013
- 2. (Go and see)
- 16. 9
- 17. customer focussed ! A new way of discovering fresh ideas ★ ★ Accelerated feedback and validation ★ Replace customer proxy... with customer insight + validation
- 18. What did we do, then?
- 19. go and ask / go and see 12
- 20. 13
- 21. You will never find anything, unless you’re looking for something. - Dave Gray 14
- 22. Image h)p://bit.ly/10eqhxV Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u 15
- 23. go and see (divergent) Image h)p://bit.ly/10eqhxV Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u 15
- 24. go and see (divergent) Image h)p://bit.ly/10eqhxV co-design (emergent) ★ Let go of the design ★ Explore with customers ★ Sketch collaboratively ! Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u 15
- 25. go and see (divergent) Image h)p://bit.ly/10eqhxV co-design (emergent) ★ Let go of the design ★ Explore with customers ★ Sketch collaboratively KJ Analysis (convergent) ★ ‘Affinity Diagramming’ ★ Make connections ★ Identify themes ! Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u 15
- 26. go and see (divergent) Image h)p://bit.ly/10eqhxV co-design (emergent) ★ Let go of the design ★ Explore with customers ★ Sketch collaboratively KJ Analysis Prototyping (convergent) (convergent) ★ ‘Affinity Diagramming’ ★ Make connections ★ Identify themes ! ★ Construct hypotheses based on insights ★ Explore in low fidelity ★ Test your hypothesis with customers Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u 15
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- 32. One in five feel ‘ashamed’ or ‘dumb’ 58% worry about being financially exposed 43% feel ‘powerless’
- 33. Around 1 in 2 Australians worry about whether they will have enough to retire on Almost 1 in 2 find super complicated More than 1 in 4 have no idea what their super balance is
- 39. Super is complicated Break it down into simple enjoyable steps I’ll never have enough to retire Show that small actions will affect their future I get no benefits from my super Provide immediate rewards to positive actions
- 40. Learning to do our own user testing 29
- 41. Points contribute to your score
- 42. Quest - to build your home
- 43. Badges, role-play, unfolding story
- 46. Behavioural change & financial literacy
- 47. Removed some of the game mechanics
- 48. House metaphor sneaks back in...
- 50. What’s with the points?
- 52. Lifestyle Planning Points to move your status 1 (Logins – Not shown) 3 5 10 20 50 points ReGrement Planning Download Annual Statement TransacGon History Origina+on 2 weeks 1 year 2 years 3 years Update Beneficiaries IniGate Rollover Tell Employer Supply TFN Account CreaGon A journey unfolds, one step at a time ReGreme Lifestyle Plan TransacGon check-‐in
- 58. DIVERGENCE 47
- 59. 48
- 60. CONVERGENCE 49
- 61. 50