How to Use Social Media to Build Lasting Relationships with Your Customers

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Social Media for webstores, e-commerce and retail

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How to Use Social Media to Build Lasting Relationships with Your Customers

  1. 1. How to Use Social Media to build lasting relationships with your customers by Jonny Ross w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  2. 2. We will cover • • • • • • • • • • • • • • • What is Social Media Types of Social Media Social Media monitoring Social Retail - why use social media to connect with customers? Facebook – targeting and campaigns Twitter users - usage and campaigns YouTube traffic and campaigns Pintrest targeting and campaigns Vine Vs Instagram Vine and Instagram campaign ideas Foursquare Integrated social media campaigns Blogging and social media Turning blogs into social media content Google+ w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  3. 3. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  4. 4. Need to be convinced? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  5. 5. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
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  9. 9. Types of Social Media • • • • • • • • • Social Networks Paid / Non Paid Social Bookmarking Check Ins Forums Traditional Publishers Blogs / Microblogs Email Management / Monitoring / Automation tools w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  10. 10. Ask yourself questions Know your customers • Where do they spend their time online? • What products do they buy? • What services do they use? Know your products/services • Are they the kind people would discuss in a forum? • Are they suitable for a Facebook / Google Advert? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  11. 11. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  12. 12. But there are still barriers! w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  13. 13. • Time consuming • Negative Comments w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
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  17. 17. Social Monitoring/Analytics/Automation • • • • Google alerts http://www.google.com/alerts Socialmention http://socialmention.com/ Twilert http://www.twilert.com/ Mention https://mention.net/ • Google Analytics https://www.google.com/analytics/web/ • Twitonomy http://twitonomy.com/ • Socialbro http://www.socialbro.com • Dlvr.it http://dlvr.it/ w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  18. 18. Social Retail w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  19. 19. Facebook Targeting w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  20. 20. Diesel bringing Facebook Likes into the real world w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  21. 21. Corona Light w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  22. 22. Dove Soap w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  23. 23. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  24. 24. @Dominos_uk #letsdolunch w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  25. 25. @TescoMobile w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  26. 26. @TheOnion w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  27. 27. @InnocentDrinks w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  28. 28. @JustEatUK w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  29. 29. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  30. 30. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  31. 31. McDonalds #McDstories w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
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  33. 33. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  34. 34. YouTube Campaigns w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  35. 35. Pinterest targeting w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  36. 36. Pinterest campaigns w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  37. 37. Vine Vs Instagram w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  38. 38. Vine campaign ideas • Product Launch / Rebrand • Virtual Tour of your Building or Team Office • Build Brand Equity (Urban Outfitters) • Run a Competition (Doritos) w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  39. 39. Vine Ideas • UnBox Competition from ASOS • Show Company history - Gap w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  40. 40. Instagram w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  41. 41. Instagram Ideas Dunkin’ Donuts #DresseDD w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  42. 42. Samsung #LiveInTheMoment w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  43. 43. Macallan Whisky #meandthemacallan w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  44. 44. Tony Hawk w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  45. 45. Foursquare w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  46. 46. Who is running great integrated social media campaigns? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  47. 47. Blogging and social media • Blogs provide regular content to share through your other social media sites • Written, audio, photos, illustrations, infographics or videos • Video blogging is called ‘vlogging’ • The sharable nature of product images is perfect for retail • User-generated content, ‘likes’ and ‘shares’ are now being ranked more highly by search engines, so it pays to invest in social media and blogging. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  48. 48. Turning blogs into social media content • Use your blogs to: – Pull out ‘how to’ and ‘top tips’ lists – Create infographics – Add photos and videos • Share this content through your social media channels, and you will drive traffic back to your e-commerce website. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  49. 49. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  50. 50. Google+ w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  51. 51. Summary So we have now covered: • Why social media is such an important marketing channel • Which customers use which social media platforms – and how to target them • Campaign ideas for all the main social media platforms • How social media can help your website SEO w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  52. 52. Challenge Me? Does anyone want to challenge me, does anyone think this is all a load of nonsense? Feel free to submit questions thoughts to Tri-City • For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com • Carry on the conversation with me on twitter @jrconsultancy w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

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