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How to win business online 
with a sparkling SEO strategy 
and 
brilliant blogging techniques 
Jonny Ross 
w: JonnyRoss.co...
Introductions 
Jonny Ross 
• Former optician 
• Ran chain of opticians and ecommerce site 
• Website, SEO, ecommerce 
w: J...
Current understanding of SEO? 
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
Search Engine Optimisation 
• Create great content 
• Ensure this content is accessible to search 
engines. 
• Make pages ...
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
On Site 
• Keywords 
• Content 
• Technical Aspect 
• Usability 
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsul...
Off site 
• Relevancy 
• Links 
• Reviews 
• Reputation 
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy Li...
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
SEO Audit 
• Onsite coding 
• Usability audit (usertesting.com) 
• Site Speeds and performance 
• Keywords 
• Offsite Work...
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
Offsite SEO / Link building 
• Directories 
• Articles 
• RSS feed submissions 
• Guest Blogging 
• Press Releases 
• Soci...
w: JonnyRoss.com e:jonny.ross@jonnyross.c com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
Top SEO Tips 
• Use SEO friendly URL’s 
– http://www.petsmart.com/product/index.jsp?productId=2753029 
– Should be 
– http...
• Image file names don’t use img123.jpg 
• Affiliate schemes? 
– Have a policy 
– Offer unique content 
• W3C Check your s...
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
Be strategic with your blog 
• Plan ahead 
• Make yourself accountable 
• Come up with blog titles 
• Use keywords 
w: Jon...
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
Challenge Me? 
Does anyone want to challenge me, does 
anyone think this is all a load of nonsense? 
It’s time for questio...
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Brand yorkshire - How to win business online with a sparkling seo strategy and brilliant blogging techniques

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How to win with a sparkling SEO strategy! Full of tips and tricks for SEO and Blogging!

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Brand yorkshire - How to win business online with a sparkling seo strategy and brilliant blogging techniques

  1. 1. How to win business online with a sparkling SEO strategy and brilliant blogging techniques Jonny Ross w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  2. 2. Introductions Jonny Ross • Former optician • Ran chain of opticians and ecommerce site • Website, SEO, ecommerce w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  3. 3. Current understanding of SEO? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  4. 4. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  5. 5. Search Engine Optimisation • Create great content • Ensure this content is accessible to search engines. • Make pages unique and relevant • Make the content popular w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  6. 6. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  7. 7. On Site • Keywords • Content • Technical Aspect • Usability w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  8. 8. Off site • Relevancy • Links • Reviews • Reputation w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  9. 9. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  10. 10. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  11. 11. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  12. 12. SEO Audit • Onsite coding • Usability audit (usertesting.com) • Site Speeds and performance • Keywords • Offsite Work • Ranks and Reporting & Traffic analysis w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  13. 13. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  14. 14. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
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  18. 18. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  19. 19. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  20. 20. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  21. 21. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  22. 22. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  23. 23. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  24. 24. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  25. 25. Offsite SEO / Link building • Directories • Articles • RSS feed submissions • Guest Blogging • Press Releases • Social Bookmarking • Social Sharing • Local Engagement • Suppliers • Video • Blog / Forum commenting • Create Link bait! w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  26. 26. w: JonnyRoss.com e:jonny.ross@jonnyross.c com tw: @jrconsultancy LinkedIn: /jonnyross
  27. 27. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  28. 28. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  29. 29. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  30. 30. Top SEO Tips • Use SEO friendly URL’s – http://www.petsmart.com/product/index.jsp?productId=2753029 – Should be – http://www.petsmart.com/tetra-whisper-air-pump • Ensure that there is only one version of your website (try http://amazon.com) • Use Xenu or Screaming Frog to check for errors w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  31. 31. • Image file names don’t use img123.jpg • Affiliate schemes? – Have a policy – Offer unique content • W3C Check your sites code http://validator.w3.org/ • Don’t use the same IP/Domain name to email from • Ensure you are signed up to WMT • Use goal tracking on Google Analytics w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  32. 32. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  33. 33. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  34. 34. Be strategic with your blog • Plan ahead • Make yourself accountable • Come up with blog titles • Use keywords w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  35. 35. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
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  41. 41. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
  42. 42. Challenge Me? Does anyone want to challenge me, does anyone think this is all a load of nonsense? It’s time for questions • For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com • Carry on the conversation with me on twitter @jrconsultancy w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

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