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How to get attention for anything

Jonny Li
Jonny Li

A rough guide to media manipulation in the attention economy. Based on Ryan Holidays book " Trust Me, I'm Lying" Presented at Inbound.org Tokyo Meetup

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GETATTENTION
FORANYTHINGAROUGHGUIDETOMEDIAMANIPULATION
@jonnyli
StartupWeekend
NoTalk,AllAction
CreateaStartupinaWeekend
BEFORE
How to get attention for anything
OKAYLET’STALKABOUT
HOWSTUFFGOESVIRAL
WHOTHEPLAYERSARE
HOWTOPLAYTHISGAME
Blogs compete to get stories first
Newspapers compete to “confirm” it
and then Pundits compete for airtime
to opine on it.
Ryan Holiday
“
BLOGSHAVEENORMOUSINFLUENCE
89%ofjournalistsreportedusingblogs
fortheirresearchforstories.Roughly
halfreportedusingTwittertofindand
researchstories,andmorethantwo
thirdsuseothersocialnetworks,suchas
FacebookorLinkedIn,inthesameway.
MEDIAMONITORINGstudybyCisionandGeorgeWashingtonUniversity
“
Ad

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How to get attention for anything