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Design for non-designers

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A basic primer in design principles and rules of thumb to help non-designers get their work looking good. Also, a collection of resources and links for cheap and free design assets and further reading

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Design for non-designers

  1. 1. GOOD MORNING
  2. 2. WHO IS JONNO COHEN? GRAPHIC DESIGNER ILLUSTRATOR WEB DESIGNER
  3. 3. DESIGN FOR NON-DESIGNERS
  4. 4. 1 2 3
  5. 5. http://jonnocohen.com/non-designers
  6. 6. 1 PRINCIPLES
  7. 7. ?
  8. 8. Who is this for?
  9. 9. What do I want them to do?
  10. 10. How do I get them to do it?
  11. 11. 1 FOCAL POINT
  12. 12. Less is more
  13. 13. Cut through the clutter
  14. 14. Lorem ipsum dolor sit amet, consectetur adipiscing elit Mauris eget euismod dui. Donec tristique imperdiet pellentesque. Etiam dignissim porta massa, et dictum neque rhoncus nec. Sed consectetur facilisis quam. Donec quis ultrices elit. In eu lectus sed nulla sollicitudin sagittis. Nulla fringilla tincidunt tellus, lobortis tempor sem. Fusce varius, massa vel venenatis tempor, leo ipsum elementum magna, ac porta mi tortor sed odio. Nullam euismod diam ac urna feugiat vestibulum. Donec dui nulla, laoreet id dui at, tempor fringilla elit. Mauris ullamcorper interdum est nec aliquam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Quisque ultricies eros quis turpis rutrum pretium. Morbi et quam vitae turpis convallis luctus vitae quis risus. Sed sed lacus tellus. Mauris a dui at nisi consequat pulvinar vitae auctor lorem. Phasellus vulputate lacus nec nunc eleifend interdum. Maecenas et massa ut est molestie accumsan a non lorem. Nullam semper pellentesque eleifend. Vivamus eget velit sit amet leo lobortis tincidunt vitae id mi. Nam accumsan ligula nisi, ac volutpat nisl egestas at. Praesent vel tellus semper leo posuere pharetra. Vivamus ut lectus nec turpis convallis tempus. Suspendisse vehicula convallis sapien sed egestas. Ut eget malesuada dolor, eu rhoncus nisl.
  15. 15. Lorem ipsum dolor sit amet, consectetur adipiscing elit Mauris eget euismod dui. Donec tristique imperdiet pellentesque. Etiam dignissim porta massa, et dictum neque rhoncus nec. Sed consectetur facilisis quam. Donec quis ultrices elit. In eu lectus sed nulla sollicitudin sagittis. Nulla fringilla tincidunt tellus, lobortis tempor sem. Fusce varius, massa vel venenatis tempor, leo ipsum elementum magna, ac porta mi tortor sed odio. Nullam euismod diam ac urna feugiat vestibulum. Donec dui nulla, laoreet id dui at, tempor fringilla elit. Mauris ullamcorper interdum est nec aliquam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Quisque ultricies eros quis turpis rutrum pretium. Morbi et quam vitae turpis convallis luctus vitae quis risus. Sed sed lacus tellus. Mauris a dui at nisi consequat pulvinar vitae auctor lorem. Phasellus vulputate lacus nec nunc eleifend interdum. Maecenas et massa ut est molestie accumsan a non lorem. Nullam semper pellentesque eleifend. Vivamus eget velit sit amet leo lobortis tincidunt vitae id mi. Nam accumsan ligula nisi, ac volutpat nisl egestas at. Praesent vel tellus semper leo posuere pharetra. Vivamus ut lectus nec turpis convallis tempus. Suspendisse vehicula convallis sapien sed egestas. Ut eget malesuada dolor, eu rhoncus nisl.
  16. 16. 2 WHITE SPACE
  17. 17. ANC report admits party has failed Johannesburg - The ANC has conceded it has dismally failed to meet its own delivery targets for the five years up to this year on rooting out corruption, reducing unemployment, and narrowing the gap between the poor and the rich. However, the ruling party said it made significant progress in improving education and healthcare, especially in the matric results and the reduction of HIV/Aids. It had also exceeded its target in youth employment, education and training. These are among the findings of party’s internal draft report on its implementation of government priorities between 2009 and this year. Minister in the Presidency Collins Chabane presented the report at the ANC’s lekgotla on Friday, a few days before the party consolidates its nomination list for the election candidates. The party had, in its 2009 election manifesto, identified the fight against crime and corruption, the creation of decent work, education, healthcare and rural development, food security and land reform as its five key priorities for the next five years. This year’s election manifesto has stuck to these priority areas. Titled the “Close-out Report on the Implementation of Government Priorities for 2009-2014”, the 162-page document, seen by The Star, was presented to a workshop last month. It is to be tabled before the cabinet lekgotla. For all its intention to clamp down on corruption and face the fifth democratic elections with a cleaner image, the ANC appears to have an uphill battle in curbing this malady. Of the 100 people with assets of R5 million obtained through corruption that the party had targeted to convict by this year, only 41 have been successfully convicted. About 790 people are under investigation, while freezing orders with assets estimated to be valued at R1.3 billion have been obtained. The ANC’s own rating has highlighted this crucial target as “not achieved”. The report identified “slow reporting”, “identification of cases that meet the target criterion” of having R5m assets, and inadequate skilled investigators as among the problems hindering progress in cracking down on fraudsters. Other impediments listed include unco-operative witnesses, criminal investigations being hampered by suspects who remain in office after being charged, and lack of finalisation of complex cases. The report further shows the ANC’s target on employment is “not likely to be achieved”.
  18. 18. ANC report admits party has failed Johannesburg - The ANC has conceded it has dismally failed to meet its own delivery targets for the five years up to this year on rooting out corruption, reducing unemployment, and narrowing the gap between the poor and the rich. However, the ruling party said it made significant progress in improving education and healthcare, especially in the matric results and the reduction of HIV/Aids. It had also exceeded its target in youth employment, education and training. These are among the findings of party’s internal draft report on its implementation of government priorities between 2009 and this year. Minister in the Presidency Collins Chabane presented the report at the ANC’s lekgotla on Friday, a few days before the party consolidates its nomination list for the election candidates. The party had, in its 2009 election manifesto, identified the fight against crime and corruption, the creation of decent work, education, healthcare and rural development, food security and land reform as its five key priorities for the next five years. This year’s election manifesto has stuck to these priority areas. Titled the “Close-out Report on the Implementation of Government Priorities for 2009-2014”, the 162-page document, seen by The Star, was presented to a workshop last month. It is to be tabled before the cabinet lekgotla. For all its intention to clamp down on corruption and face the fifth democratic elections with a cleaner image, the ANC appears to have an uphill battle in curbing this malady. Of the 100 people with assets of R5 million obtained through corruption that the party had targeted to convict by this year, only 41 have been successfully convicted. About 790 people are under investigation, while freezing orders with assets estimated to be valued at R1.3 billion have been obtained. The ANC’s own rating has highlighted this crucial target as “not achieved”. The report identified “slow reporting”, “identification of cases that meet the target criterion” of having R5m assets, and inadequate skilled investigators as among the problems hindering
  19. 19. ANC report admits party has failed Johannesburg - The ANC has conceded it has dismally failed to meet its own delivery targets for the five years up to this year on rooting out corruption, reducing unemployment, and narrowing the gap between the poor and the rich. However, the ruling party said it made significant progress in improving education and healthcare, especially in the matric results and the reduction of HIV/Aids. It had also exceeded its target in youth employment, education and training. These are among the findings of party’s internal draft report on its implementation of government priorities between 2009 and this year. Minister in the Presidency Collins Chabane presented the report at the ANC’s lekgotla on Friday, a few days before the party consolidates its nomination list for the election candidates. The party had, in its 2009 election manifesto, identified the fight against crime and corruption, the creation of decent work, education, healthcare and rural development, food security and land reform as its five key priorities for the next five years. This year’s election manifesto has stuck to these priority areas. Titled the “Close-out Report on the Implementation of Government Priorities for 2009-2014”, the 162-page document, seen by The Star, was presented to a workshop last month. It is to be tabled before the cabinet lekgotla. For all its intention to clamp down on corruption and face the fifth democratic elections with a cleaner image, the ANC appears to have an uphill battle in curbing this malady.
  20. 20. 3 MAKE IT DIFFERENT MAKE IT THE SAME
  21. 21. 4 TYPOGRAPHY
  22. 22. SERIFS AEgB
  23. 23. SERIF SANS-SERIF AEgB AEgB
  24. 24. ANC report admits party has failed Johannesburg - The ANC has conceded it has dismally failed to meet its own delivery targets for the five years up to this year on rooting out corruption, reducing unemployment, and narrowing the gap between the poor and the rich. However, the ruling party said it made significant progress in improving education and healthcare, especially in the matric results and the reduction of HIV/Aids. It had also exceeded its target in youth employment, education and training. These are among the findings of party’s internal draft report on its implementation of government priorities between 2009 and this year.
  25. 25. Freedom
  26. 26. Freedom
  27. 27. Freedom
  28. 28. Freedom
  29. 29. Freedom
  30. 30. Freedom
  31. 31. Freedom
  32. 32. Freedom
  33. 33. Freedom
  34. 34. Freedom
  35. 35. Johannesburg - The ANC has conceded it has dismally failed to meet its own delivery targets for the five years up to this year on rooting out corruption, reducing unemployment, and narrowing the gap between the poor and the rich. Johannesburg - The ANC has conceded it has dismally failed to meet its own delivery targets for the five years up to this year on rooting out corruption, reducing unemployment, and narrowing the gap between the poor and the rich. However, the ruling party said it made significant progress in improving education and healthcare, especially in the matric results and the reduction of HIV/ Aids. However, the ruling party said it made significant progress in improving education and healthcare, especially in the matric results and the reduction of HIV/Aids. It had also exceeded its target in youth employment, education and training. It had also exceeded its target in youth employment, education and training. These are among the findings of party’s internal draft report on its implementation of government priorities between 2009 and this year. These are among the findings of party’s internal draft report on its implementation of government priorities between 2009 and this year. Minister in the Presidency Collins Minister in the Presidency Collins Chabane
  36. 36. 5 COLOUR
  37. 37. WARM
  38. 38. COOL
  39. 39. Less is more
  40. 40. 2 TIPS AND TRICKS
  41. 41. Less is more
  42. 42. CAN ≠ SHOULD
  43. 43. A2 A4 A3 A4 1.618:1 A0 A1
  44. 44. Borrow shamelessly
  45. 45. Beware the default
  46. 46. Off the shelf is off your back
  47. 47. Use great photos
  48. 48. Cultivate your design taste
  49. 49. Content is king
  50. 50. Hire a designer
  51. 51. 3 TOOLS
  52. 52. INSPIRATION - 1 pinterest.com - behance.net - creativebloq.com - dribbble.com
  53. 53. PHOTOS - 2 iStockphoto.com - Shutterstock.com - flickr.com - Creative Commons - Wikimedia Commons - all CC-licensed - www.gratisography.com - WeFunction Free photos - http://nos.twnsnd.co - http://unsplash.com
  54. 54. ICONS - 3 http://thenounproject.com - http://iconmonstr.com
  55. 55. FONTS - http://www.creativebloq.com/graphicdesign-tips/best-free-fonts-for- 3 designers-1233380 - https://www.theleagueofmoveabletype.com - http://www.fontsquirrel.com - http://www.google.com/fonts - http://www.dafont.com
  56. 56. READYMADES - 4 moo.com - Business cards - squarespace.com - Websites - WooThemes.com - Wordpress themes - http://www.powerpointstyles.com
  57. 57. COLOUR - 5 http://www.colourlovers.com - https://kuler.adobe.com/
  58. 58. SOFTWARE 6 MAC WINDOWS - Pages - Gimp - Acorn - Inkscape - Pixelmator - Sketch
  59. 59. FURTHER READING 6 BOOKS - The Elements of Typographic Style (Robert Bringhurst) - Combining Typefaces (Tim Brown) ONLINE - Mark Boulton's Five Simple Steps Series - A non-designer's guide to typefaces and layout - 19 top fonts in 19 top combinations - The secret law of page harmony
  60. 60. THANK-YOU
  61. 61. http://jonnocohen.com/non-designers
  62. 62. Acknowledgements Pencil icon by Tom J Hume from The Noun Project ‘Illustrate’ icon by Mayene de La Cruz from The Noun Project Book icon by Samuel Q. Green from The Noun Project Tools icon by Stefano Vetere from The Noun Project Messy desk photo by Peter Smithson http://www.flickr.com/photos/ psmithson/ Clean desk photo by Jared Schmidt http://www.flickr.com/photos/ iamjaredschmidt/ Cat icon by Martin LEBRETON from The Noun Project

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