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Who Are You? Using Social Networking to Raise Your Profile Jonnie Jensen Social Media Consultant


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Social networking online is the most powerful way to grow your personal reach way beyond what has ever been possible before now. See how you can shape and promote yourself to the rest of the World via the internet and social networking.

This is a talk I am giving to Business Students at the University of Kent, England

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Who Are You? Using Social Networking to Raise Your Profile Jonnie Jensen Social Media Consultant

  1. 1. Social Networking:<br />Who are you?<br />For a copy of this presentation<br /><br /><br /><br />
  2. 2. Who are you?<br />You are just one person<br />You have a few family, friends and neighbours<br />You have 6.8 billion other people to meet<br />
  3. 3. Who do you want to be?<br />Create a personal profile<br />Set your objectives<br />State what you stand for<br />What do people like you do<br />Where do they do it<br />Do one thing ... and do it well<br />
  4. 4. Why do people like people like you?<br />They know you<br />They know what you stand for<br />They know you know what you are talking about<br />They know others trust you<br />They know you can help them<br />They know you are an influencer<br />
  5. 5. How they used to do it<br />Slow<br />Repetitive<br />High volume<br />Expensive<br />Interruptive<br />Mass media<br />
  6. 6. How we do it today<br />Organic<br />Reputation based<br />Referrals<br />Ground swell<br />Mass reach<br />Viral<br />Long tail<br />Relationship based<br />Collaboration<br />
  7. 7. Social media is here to stay<br />Click to view video<br />
  8. 8. Why use social media?<br />Learn what people are saying<br />Create a buzz<br />Build a following<br />Engage key influencers<br />Increase brand exposure<br />Improve search engine presence<br />Get message out fast<br />Gain competitive intelligence<br />
  9. 9. ?<br />anonymity<br />transparency<br />authenticity<br />intimacy<br />Facebook overtakes MySpace in unique monthly visitors<br />Twitter is #3 most-visited social network<br />2010<br />1996<br />1999<br />2001<br />2004<br />2005<br />2006<br />2008<br />2009<br />184 million blogs counted worldwide<br />Blogging rises in popularity<br />Wikipedia is most popular reference site online<br />First online bookmark launched: iList<br />YouTube expands rapidly, acquired by Google<br />The first hosted blog tools launched<br />Social Bookmarking takes off<br />REF: with thanks to Leslie Bradshaw<br />
  10. 10. What do you know about social media?<br />LinkedIn has just celebrated reaching its 45-millionth membership.<br />Social networks and blogs are the 4th most popular online activities online, beating personal email<br />67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.<br />900,000 blog posts are created within a single 24-hour period. <br />Delicious, has more than five million users and over 150 million unique bookmarked URLs. <br />3,000,000<br />The average number of Tweets sent on Twitter everyday<br />1382%<br />The monthly growth rate of Twitter users from Jan to Feb ’09<br />YouTube will show 75 billion video streams to around 375 million unique visitors in 2009<br />UK<br />19 million users on Facebook<br />4 million users on Twitter<br />25% of search results for the World’s Top 20 largest brands are links to user-generated content<br />Universal McCann reports that 77% of all active internet users regularly read blogs. <br />Flickr hosts more than 3.6 billion user images – launched 2004<br />Image thanks:<br />
  11. 11. Personal branding<br />Strong Intro: “I Am…”<br />Consistent Photo<br />Be consistent<br />Get a great picture<br />Be present<br />Complete your profiles<br />Optimise<br />Be yourself<br />Operate with integrity<br />Remember, the internet never forgets<br />500+ Connections<br />Vanity URL<br />Summary & Specialties<br />Groups<br />Industry-Relevant PPTs<br />Thought Leader Blog Posts (tag: “linkedin”)<br />Recommendations<br />
  12. 12. Your Homebase<br />Create yourself a home on the internet<br />Substantiate your values<br />Get your message across <br />Add value to your target audience<br /> – simple site build<br />Goals of<br />Equip you to be successful with business relationship management (social media and marketing, mostly). <br />Share my perspective such that it might appeal to you professionally, either as a speaker or as a business associate through my agency. <br />Point you to other projects, products, and people who I think are noteworthy. <br />Experiment with business communications and media so I can better equip organizations for success. <br />
  13. 13. Your Outposts and Passports<br />Outposts are places of presence that you maintain for interaction and promotion purposes. <br />Passports are profiles on various social sites, where you have an account, but you might not participate fully<br />You<br />
  14. 14. Creating a sphere of influence<br />One to one to millions<br />Focus on key influencers<br />Be of service<br />Initiate <br />Participate<br />
  15. 15. Using the tools<br />Social networking: Facebook/Ning<br />Professional networking: LinkedIn/Ecademy<br />Micro blogging: Twitter<br />Document sharing: Scribd/Slideshare<br />Social bookmarking: Delicious/Digg<br />Audio: blogtalkradio/itunes<br />Video: YouTube/Ustream<br />Pictures: Flickr/Picassa<br />
  16. 16. Lets get started<br />Set your objectives<br />Listen to what is being said and by who<br />Build a homebase<br />Optimise a profile on Twitter and LinkedIn<br />Create a content calendar and get active<br />Go to some local or industry events<br />Repeat key messages<br />Repeat key messages<br />Measure results, evaluate and improve<br />