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How To Create Raving Fans Before A Business Launches

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When launching a business it will likely be a good idea to share your idea and plans along the way. Building awareness, interest, test groups and a loyal base of early supporters could be the difference between success and failure. Social networks and social media have played a large role in making this possible. In this presentation - given at Kent start up Live 2012 - I outline the areas you will need to consider if you wish to create raving fans before launch.

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How To Create Raving Fans Before A Business Launches

  1. 1. Creating Raving Fans Before Launch Jonnie Jensen – Digital Coach Presentation available at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 1
  2. 2. The Old Wayhttp://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 2
  3. 3. Lean Start Up• Old Way vs New Way• What have you tested?• Is anybody else doing this?• Who will back you?• How interested are target audience and key influencers?• Can you get some pre-orders?• Who will talk to you?• Who will talk about you? http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 3
  4. 4. The New Wayhttp://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 4
  5. 5. Test Your Idea http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 5
  6. 6. What evidence can you find for interest?• Social media is the most powerful search engine ever.• Observe the views and needs of – target customers – influencers• Look for expressed interest – Amazon book sales – eBay item views – Google keyword search results – Mentions on twitter – Youtube video views – PPC ads to a data capture pre-launch page http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 6
  7. 7. Prepare Your Storyhttp://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 7
  8. 8. Story Telling• Successful social media is story telling• People are interested in the story• Be clear about what you stand for – Create a manifesto• Creates relatedness with others• Helps people share you• Kickstarter is all about the story http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 8
  9. 9. Build A Presence http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 9
  10. 10. Build A Presence• Grab your name across all channels• Define your social proposition – What will people get from following and connecting with you?• Write a bio for yourself and your business – Keywords – Long, short and micro versions• Logo and avatars that stand out – Think small and square http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 10
  11. 11. Don’t Invest or Wait For A Website http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 11
  12. 12. Create Content - share the story http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 12
  13. 13. Create Content• Whatever stage you are at you can create content• Have fun and enjoy what you are creating• Create a blog or video blog• Produce a survey and/or white paper• Write guest posts for other blogs• Host a webinar• Speak at events or be interviewed• Re-imagine content into other versions http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 13
  14. 14. Engage Key Influencers http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 14
  15. 15. Engage Key Influencers• It is easier to talk with a few who know many• Leverage other people’s audience• Engage popular bloggers• Offer early trials, tasters or review opportunities• They get lots of approaches• Be genuinely interested in them and their audience• Be well prepared http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 15
  16. 16. Soundcloud Launch Examples http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 16
  17. 17. Noticing Others http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 17
  18. 18. Noticing Others• Go to where your target audience already exists• Start to notice and share other people’s content• Comment on other people’s blogs• Participate in group and fan page discussions• Engage key influencers – Bloggers – Video bloggers – LinkedIn group managers – LinkedIn LION members – Twitter users with high Klout scores – Podcasters…look in iTunes http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 18
  19. 19. Build Your Followershttp://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 19
  20. 20. Build Your Followers• Begin to build your loyal network – Email – YouTube subscribers – Facebook Fan Page Likes – LinkedIn Company Page Follows – Twitter followers• Arrange face to face events• Acknowledge key people• Celebrate the community http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 20
  21. 21. EstablishRelationships• What your early efforts can achieve• Which step would you rather be on? http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 21
  22. 22. Create Raving Fans http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 22
  23. 23. Creating Raving Fans• Give your new followers a voice• Get their opinion and buy-in• Reward the most active supporters• They will become part of your story• They will share and promote your story• They will become your test group• They will be your raving fans http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 23
  24. 24. Tools you can use• Socialmention.com • Google Reader• Google Alerts • YouTube.com• Hootsuite.com • Flickr.com• Followerwonk.com • Twitter.com• Socialbro.com • Facebook.com• Animoto.com • LinkedIn.com• Windows Movie Maker • Slideshare.net• Camstudio.org • Wordpress• Camtasia • Twittercounter• iPadio.com • Klout.com• Blogtalkradio.com • IceRocket.com• Pinterest.com • Storify.com http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 24
  25. 25. Creating Raving Fans Before Launch Jonnie Jensen – Digital Coach Presentation available at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 25

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