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How To Create Raving Fans Before A Business Launches


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When launching a business it will likely be a good idea to share your idea and plans along the way. Building awareness, interest, test groups and a loyal base of early supporters could be the difference between success and failure. Social networks and social media have played a large role in making this possible. In this presentation - given at Kent start up Live 2012 - I outline the areas you will need to consider if you wish to create raving fans before launch.

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How To Create Raving Fans Before A Business Launches

  1. 1. Creating Raving Fans Before Launch Jonnie Jensen – Digital Coach Presentation available at: 1
  2. 2. The Old Way 2
  3. 3. Lean Start Up• Old Way vs New Way• What have you tested?• Is anybody else doing this?• Who will back you?• How interested are target audience and key influencers?• Can you get some pre-orders?• Who will talk to you?• Who will talk about you? 3
  4. 4. The New Way 4
  5. 5. Test Your Idea 5
  6. 6. What evidence can you find for interest?• Social media is the most powerful search engine ever.• Observe the views and needs of – target customers – influencers• Look for expressed interest – Amazon book sales – eBay item views – Google keyword search results – Mentions on twitter – Youtube video views – PPC ads to a data capture pre-launch page 6
  7. 7. Prepare Your Story 7
  8. 8. Story Telling• Successful social media is story telling• People are interested in the story• Be clear about what you stand for – Create a manifesto• Creates relatedness with others• Helps people share you• Kickstarter is all about the story 8
  9. 9. Build A Presence 9
  10. 10. Build A Presence• Grab your name across all channels• Define your social proposition – What will people get from following and connecting with you?• Write a bio for yourself and your business – Keywords – Long, short and micro versions• Logo and avatars that stand out – Think small and square 10
  11. 11. Don’t Invest or Wait For A Website 11
  12. 12. Create Content - share the story 12
  13. 13. Create Content• Whatever stage you are at you can create content• Have fun and enjoy what you are creating• Create a blog or video blog• Produce a survey and/or white paper• Write guest posts for other blogs• Host a webinar• Speak at events or be interviewed• Re-imagine content into other versions 13
  14. 14. Engage Key Influencers 14
  15. 15. Engage Key Influencers• It is easier to talk with a few who know many• Leverage other people’s audience• Engage popular bloggers• Offer early trials, tasters or review opportunities• They get lots of approaches• Be genuinely interested in them and their audience• Be well prepared 15
  16. 16. Soundcloud Launch Examples 16
  17. 17. Noticing Others 17
  18. 18. Noticing Others• Go to where your target audience already exists• Start to notice and share other people’s content• Comment on other people’s blogs• Participate in group and fan page discussions• Engage key influencers – Bloggers – Video bloggers – LinkedIn group managers – LinkedIn LION members – Twitter users with high Klout scores – Podcasters…look in iTunes 18
  19. 19. Build Your Followers 19
  20. 20. Build Your Followers• Begin to build your loyal network – Email – YouTube subscribers – Facebook Fan Page Likes – LinkedIn Company Page Follows – Twitter followers• Arrange face to face events• Acknowledge key people• Celebrate the community 20
  21. 21. EstablishRelationships• What your early efforts can achieve• Which step would you rather be on? 21
  22. 22. Create Raving Fans 22
  23. 23. Creating Raving Fans• Give your new followers a voice• Get their opinion and buy-in• Reward the most active supporters• They will become part of your story• They will share and promote your story• They will become your test group• They will be your raving fans 23
  24. 24. Tools you can use• • Google Reader• Google Alerts •• •• •• •• •• Windows Movie Maker •• • Wordpress• Camtasia • Twittercounter• •• •• • 24
  25. 25. Creating Raving Fans Before Launch Jonnie Jensen – Digital Coach Presentation available at: 25