For a copy of this presentation visit Linkedin.com/in/jonniejensen<br />Blogging For Business Success<br />Jonnie Jensen<b...
Is anyone there?<br />Blogging – the truth<br />They say.…. <br />It’s hard work<br />It takes commitment<br />You wont kn...
It’s New Marketing<br />Content shared and referenced by others<br />
Improve your search results<br />Creates social media collateral<br />Build your online profile and reputation<br />Focuse...
Increase your search rankings<br />On site SEO<br />Blog structure is optimised for search engines<br />Fresh Content <br ...
Why should I listen to you?<br />What value can you add?<br />Can you tell me something I don’t know?<br />How can you mak...
Blogging strategy<br />Find out what your audience wants<br />Find out what is already popular<br />Find out what people s...
Getting Started<br />Focus on what you do best<br />Use Wordpress on your own URL <br />blog.yoursite.co.uk or yoursite.co...
Get Ready<br />Step 3<br />Knowledge<br />Commentators<br />Skills<br />Industry <br />bodies<br />What’s Hot?<br />Intere...
The Content Magic Trick<br />Aim to create at least one piece of content per week<br />Use Google Reader and RSS feeds to ...
Using social media for business<br />...loves social media<br />
The Content <br />Sharing Why?<br />Step 1<br />Step 2<br />Step 3<br />Bonus<br />Create<br />Share<br /> Drive Traffic &...
Create content for audience
Publish it on your blog
Promote  links to your blog content
Updates /replies
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Blogging for Business - Don't waste your time, Do it right - Jonnie Jensen - To Be Social

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Blogging for Business - Don't waste your time, Do it right - Jonnie Jensen - To Be Social

  1. 1. For a copy of this presentation visit Linkedin.com/in/jonniejensen<br />Blogging For Business Success<br />Jonnie Jensen<br />Digital Coach<br />Twitter @jonniejensen<br />jonniejensen@tobesocial.com <br />
  2. 2. Is anyone there?<br />Blogging – the truth<br />They say.…. <br />It’s hard work<br />It takes commitment<br />You wont know what to write about<br />No one else will want to write it<br />No one will read it<br />You’ve got better things to do<br />You will get bored of it<br />It can be all of these things…unless you get it right<br />
  3. 3. It’s New Marketing<br />Content shared and referenced by others<br />
  4. 4. Improve your search results<br />Creates social media collateral<br />Build your online profile and reputation<br />Focuses you on your customers needs<br />Pulls prospects to you<br />Revitalise senior staff <br />Empower junior staff <br />It’s your hardest working sales person<br />The marketing benefits last forever<br />It’s free<br />Why blogging is good for business?<br />
  5. 5. Increase your search rankings<br />On site SEO<br />Blog structure is optimised for search engines<br />Fresh Content <br />Search engines look for fresh content. <br />Keyword rich<br />Its topical everyday subjects that people are searching for<br />Off site SEO<br />Creates reasons to link back to your site (back links)<br />Content is shared and referenced on social media<br />Reason to write comments and replies on blogs, forums and articles<br />Utilise directories and bookmark services<br />NOTE: always use good Anchor Text<br />Click here is bad anchor text<br />Internet marketing tips is good anchor text<br />
  6. 6. Why should I listen to you?<br />What value can you add?<br />Can you tell me something I don’t know?<br />How can you make my job easier?<br />Can you make my business more successful?<br />Can you make decisions for me?<br />Don’t just sell<br />Don’t just talk about you<br />Decide what type of blog you’ll be <br />See The 25 Basic Styles of Blogging ... And When To Use Each One<br />What are you talking about?<br />Image ref: http://wallpaper.us.com/DesktopWallpapers/160/Discussion/1600/1200/<br />
  7. 7. Blogging strategy<br />Find out what your audience wants<br />Find out what is already popular<br />Find out what people search for and need<br />Monitor social media<br />Create overall theme “Your Manifesto”<br />Be controversial / Challenge conventions<br />Be topical<br />Define set content topics (categories)<br />If its successful carry on, if not change it<br />
  8. 8. Getting Started<br />Focus on what you do best<br />Use Wordpress on your own URL <br />blog.yoursite.co.uk or yoursite.com/blog<br />Tell people what to expect<br />content type, frequency, why your doing this, who it’s for<br />Use the news and other peoples content for inspiration<br />Use social media to promote your blog<br />Use your closest contacts to comment on your blog<br />Set your goals and monitor your performance<br />
  9. 9. Get Ready<br />Step 3<br />Knowledge<br />Commentators<br />Skills<br />Industry <br />bodies<br />What’s Hot?<br />Interests<br />Experience<br />What’s an issue?<br />Contacts<br />Journalists<br />Know Yourself<br />Know The Market<br />What do people need?<br />Competitors<br />What can I do?<br />Who do I know?<br />How does this benefit them?<br />Know The Goals<br />Know Your Audience<br />Clients<br />How does this benefit me?<br />Candidates<br />Yours <br />Prospects<br />Theirs<br />Step 4<br />Step 1<br />Step 2<br />Content Creation<br />Listen<br />Engage<br />Share<br />Question<br />Discuss<br />Validate<br />Repeat<br />Step 5<br />Share<br />Content Creation Process<br />this way….The Content Sharing Why?<br />
  10. 10. The Content Magic Trick<br />Aim to create at least one piece of content per week<br />Use Google Reader and RSS feeds to create a news stand<br />Search for popular topics on Twitter.com and socialmention.com<br />Create a team, delegate and share <br />Be creative: one piece of content can create many<br />Interview with an expert can become<br />Article<br />Podcast<br />YouTube Video<br />Twitter discussion<br />Facebook news<br />Delicious bookmark<br />Flickr photo album<br />Slideshare document<br />
  11. 11. Using social media for business<br />...loves social media<br />
  12. 12. The Content <br />Sharing Why?<br />Step 1<br />Step 2<br />Step 3<br />Bonus<br />Create<br />Share<br /> Drive Traffic & Awareness<br /> Audience Share<br /><ul><li>Listen and engage
  13. 13. Create content for audience
  14. 14. Publish it on your blog
  15. 15. Promote links to your blog content
  16. 16. Updates /replies
  17. 17. Discussions / in chats
  18. 18. Answers
  19. 19. Create key influencer position</li></ul>NB: Shorten URL to measure clicks<br /><ul><li>Drives visits to website and blog
  20. 20. Have dialogue with your audience
  21. 21. Establish relationships
  22. 22. Generate sales</li></ul>NB: Monitor site analytics to see where visitors come from<br /><ul><li>Content is shared by audience
  23. 23. Awareness grows
  24. 24. Following grows
  25. 25. Influence and traffic increases</li></li></ul><li>Getting Your Blog Read<br />Share your articles at every stage of production<br />Create desire and anticipation<br />Announce new posts via social media<br />Twitter, LinkedIn, Facebook<br />Offer your blog as response to other blog posts<br />Invite key influencers to comment<br />Share excerpts and key findings<br />Write guest articles for other blogs<br />Submit your blog to aggregators and news sites<br />blogsearch.google.com/ping<br />http://technorati.com/<br />
  26. 26. Measuring Results<br />Define what content gets you results (sales)<br />Use Google analytics on your blog to monitor traffic<br />Check Referring Sites to see who sends you the most traffic<br />Check keywords to see what content brings traffic<br />Keep a list of most popular articles and update them<br />Check exit pages to see what content results in a lead<br />Use URL shortening to track shared links on social media<br />e.g. Bit.ly<br />
  27. 27. Keep At It<br />Blogging is a long term strategy<br />Even if no-ones reading it Google will be<br />Value will never be lost<br />Chris Brogan’s – #2 advertising/marketing blogger, average daily traffic 75,000 or more visits – inspiration? <br />“It took me 8 years to <br />get 100 readers.”<br />
  28. 28. For a copy of this presentation visit Linkedin.com/in/jonniejensen<br />Blogging For Business Success<br />Jonnie Jensen<br />Digital Coach<br />Twitter @jonniejensen<br />jonniejensen@tobesocial.com <br />

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