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VCU MASC 491 Spring lecture 1


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Lecture 1 for VCU MASC 491 Spring semester

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VCU MASC 491 Spring lecture 1

  2. 2. WHO ARE WE? Jon Newman  The Hodges Partnership  @jonnew  Britt Farrar  CarMax  @saidlikefarrah 
  3. 3. THE COURSE What will we cover? What are the expectations? What are the assignments? How will we grade? Gee, this class is much smaller than our last one… 
  4. 4. WHAT WILL WE COVER? History Strategy Tactics Platforms Impact Measurement Mobile
  5. 5. WHAT ARE THE EXPECTATIONS? Facebook Twitter Reading assignments,,, Come to class Participate Work well with others
  6. 6. WHAT ARE THE ASSIGNMENTS? Regular reading to prepare for class Read those websites to prepare for quizzes Create, care, water and feed a personal blog Team social media project
  7. 7. THE BOOKS
  8. 8. HOW WILL WE GRADE? Total of 100 points to be earned  Team project: 40 points  Peer evaluations: 15 points  Your blog: 20 points  Quizzes: 20 points  Class participation: 5 points  Regular attendance is required  Two unexcused absences lowers grade by 10 points
  9. 9. HOW WE WILL COMMUNICATE Blackboard VCU MASC 491 – official (Facebook group) Weekly “team time” in class to work on projects
  10. 10. GEE…THIS CLASS IS SMALLER…. Class time  About an hour of lecture, Q and A  Some discussion of the “week in social media”  30-45 minutes of team time including brain picking  Lecture, part 2 or guest lecturer on a related topic  One-on-one questions for 15 minutes
  11. 11. WHO ARE YOU?
  12. 12. TONIGHT Project teams Some history Team time Blogging Your assignment for the next time we meet
  14. 14. TEAM ASSIGNMENT Social media project Teams of equal number Using social media platforms and strategies you will learn create a social media project for a real cause, group or organization 10-15 minute presentations + written strategy, goal, execution, findings-summary document 360-peer review
  15. 15. TEAM TIME 30-45 minutes in class each week Work together on week’s goals, issues Ask Jon and Britt for advice USE THIS TIME WISELY Tonight  Meet your team  Discuss your team subject  Discuss team roles
  16. 16. BLOGS
  17. 17. YOUR BLOG, tumblr, others A theme or topic is helpful At least one post per week You do not have to write a “book.”
  18. 18. FOR THE NEXT TIME Read the first four chapter of Groundswell  “The ladder”  POST process Your blog  Theme and URL Your project team’s project, cause, organization.