Interpretation Of Advertisements

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Interpretation Of Advertisements

  1. 1. 1 1 adult media literacy NOVEMBER 2010 Jonna Tolonen
  2. 2. 2 2 interpretation of advertisements Study of Interpretation of Two Print Advertisements by Students of University of Applied Sciences
  3. 3. 3 3 SUMMARY OF THE STUDY carried out as a descriptive case study data gathered by interviews and written analysis data analyzed through frame analysis
  4. 4. 4 4 major findings education has great influence on the level of interpretation also knowledge of the process how advertisements are made impacts greatly on the depth of interpretation
  5. 5. 5 5 major findings ability to use computer programmes (Photoshop, Illustrator etc.) and understanding the part of these in print advertising process deepens the interpretation level of advertisemens students´ own media producing enhances their interpretation of advertisement
  6. 6. 6 6 what factors influence the most on interpretation? active discussion about the advertisement makes interpretation more versatile and in-depth genre defines interpretation
  7. 7. 7 7 what factors influence the most on interpretation? picture with the text guides interpretation efficiently knowledge level of interpretation which can be developed through lifetime
  8. 8. 8 8 reference Interpretation of Two Advertisements by Students of Communications and Social Affairs Degree in the University of Applied Sciences University of Lapland, Faculty of Art and Design, Audiovisual Media Culture, Media Studies By Jonna Tolonen 99 pages + 2 enclosures

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