Pharma Social Media...Yes, It's Possible

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While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, there is plenty they can and many companies have already jumped ahead. Here are some case studies of the best and why they work.

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  • Hi,

    I can't here the sound? Anyone help me out here?

    ... & yep, I have volume on my PC & on the slide itself. Wouldn't mind hearing this PPT.


    Many Thanks,

    Rhy
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  • Great presentation Jonathan - thanks for sharing it.
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  • If you’re wondering about the video that I played towards the end of the presentation, here it is:


    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/RI-l0tK8Ok0&amp;hl=en_US&amp;fs=1&amp;" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/RI-l0tK8Ok0&amp;hl=en_US&amp;fs=1&amp;"></param><embed src="http://www.youtube.com/v/RI-l0tK8Ok0&amp;hl=en_US&amp;fs=1&amp;" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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Pharma Social Media...Yes, It's Possible

  1. 1. Yes, It’s Possible Jonathan Richman Director of Social Media, Bridge Worldwide Author, Dose of Digital
  2. 2. Disclaimer <ul><li>The views and opinions expressed in the following PowerPoint slides are those of the individual presenter and should not be attributed to Drug Information Association, Inc. (“DIA”), its directors, officers, employees, volunteers, members, chapters, councils, Special Interest Area Communities or affiliates, or any organization with which the presenter is employed or affiliated. </li></ul><ul><li>  </li></ul><ul><li>These PowerPoint slides are the intellectual property of the individual presenter and are protected under the copyright laws of the United States of America and other countries. Used by permission. All rights reserved. Drug Information Association, DIA and DIA logo are registered trademarks or trademarks of Drug Information Association Inc. All other trademarks are the property of their respective owners. </li></ul>
  3. 4. “ Imitation is the sincerest form of flattery.” -Charles Caleb Colton
  4. 5. “ Flattery will get you everywhere.” -Mae West
  5. 6. 300+ “Imitation Opportunities” http://www.doseofdigital.com/wiki
  6. 10. Social Allergan Amgen Astellas AstraZeneca Baxter Bayer BMS Boehringer Elan Eli Lilly Genetech GSK J&J Janssen Novartis Novo Nordisk Pfizer Roche Sanofi-Aventis SanofiPasteur Shire
  7. 11. Social
  8. 12. Social
  9. 13. Social
  10. 14. Social
  11. 15. Social
  12. 16. Social
  13. 20. 75% 33%
  14. 21. ~40 Pharma/Healthcare Channels
  15. 35. Fan
  16. 36. Fan Liker ?
  17. 39. Jonathan Richman Likes Gardasil. 10 minutest ago Comment Like
  18. 40. Jonathan Richman Likes Gardasil. 10 minutest ago Comment Like
  19. 42. Jonathan Richman Likes Lamisil. 10 minutest ago Comment Like
  20. 43. Jonathan Richman Likes Lamisil. 10 minutest ago Comment Like
  21. 45. Jonathan Richman Likes Viagra. 10 minutest ago Comment Like
  22. 46. Jonathan Richman Likes Viagra. 10 minutest ago Comment Like
  23. 47. Jonathan Richman Likes Gardasil. 10 minutest ago Comment Like
  24. 49.  Jonathan Richman Likes Take a Step Against Cervical Cancer. 10 minutest ago Comment Like
  25. 50. Social
  26. 51. Social
  27. 52. Social
  28. 53. Social
  29. 54. Social 4 18
  30. 59. “ Your actual mileage will vary, but you need a car.” – Lee Aase, Mayo Clinic
  31. 61. Can social media improve your health and save your life?
  32. 62. Source: Nielsen BuzzMetrics, Personal Communications Total healthcare discussions (~1,350 sites): 82,697 per day
  33. 66. In summary... Pharma Social Media
  34. 67. If you remember anything... <ul><li>Be human </li></ul><ul><li>Get integrated </li></ul><ul><li>Anything is possible </li></ul><ul><li>It’s about them, not you </li></ul><ul><li>Try hard... </li></ul><ul><li>...but not too hard </li></ul><ul><li>Focus on “Yes, if...” </li></ul>
  35. 68. <ul><li>Jonathan Richman </li></ul><ul><li>Mobile: 513.253.1295 </li></ul><ul><li>Email: j.richman@bridgeworldwide.com </li></ul><ul><li>Twitter: @jonmrich </li></ul><ul><li>Blog: http://www.doseofdigital.com </li></ul>Contact Me

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