Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing with Meaning in Pharma Pecha Kucha


Published on

Using the Pecha Kucha style (20 slides, 20 seconds each), this is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma and healthcare industries have struggled to find a way to truly connect with customers, but continue to use the old, interruptive model of advertising. Using Marketing with Meaning could the answer. Unfortunately, the production company messed up my slides, so I had to improv a bit. Follow this link to my post and you’ll be able to get more details and see a video of my presentation.

Published in: Business, News & Politics
  • Be the first to comment

Marketing with Meaning in Pharma Pecha Kucha

  1. 1. Are you Marketing with Meaning?<br />Or are you Lenny?<br />@jonmrich<br />
  2. 2. We’ve been at this game for years...<br />2<br />
  3. 3. We’ll still put an ad anywhere...<br />3<br />
  4. 4. ...and our customers can’t escape...<br />4<br />
  5. 5. ...or can they?<br />5<br />66<br />150<br />8.8<br />
  6. 6. We don’t even like our marketing<br />6<br />
  7. 7. It’s time for us to evolve...<br />7<br />
  8. 8. 8<br />...because tomorrow isn’t guaranteed<br />
  9. 9. The past and the future<br />9<br />
  10. 10. Marketing that people choose to engage with<br />Marketing that itself improves people’s lives<br />
  11. 11. Solution<br />11<br />10<br />150<br />
  12. 12. Connection<br />12<br />13<br />30<br />
  13. 13. Achievement<br />13<br />8<br />30<br />
  14. 14. Pharma’s advertising history...<br />14<br />
  15. 15. ...isn’t doing much for public trust<br />15<br />4<br />31<br />10<br />The Harris Poll®, Oct. 08<br />
  16. 16. But some companies are changing that...<br />16<br />
  17. 17. ...and Marketing with Meaning today<br />17<br />
  18. 18. Nothing is more meaningful than our products...<br />18<br />...but what if our marketingwas equally meaningful?<br />
  19. 19. The test...<br />Will people choose to engage with my marketing?<br />Does this marketing add value to people’s lives?<br />Is this work me?<br />19<br />
  20. 20.<br />The Finale<br />20<br />Jonathan Richman<br />@jonmrich<br />Text HEALTHCARE to 50500<br />
  21. 21. The Presentation<br />For everyone viewing on Slideshare, here comes the video of me presenting these slides as a recent conference. After much preparation, there was a major glitch with my slides. Instead of seeing the slides I supplied them (and you just saw), I got “slightly” edited slides that had all the titles cut off or otherwise misformatted. Sometimes this resulted in nonsensical statements and, at other times,  the results were quite amusing. Either way, I had to improv my way through not just this difficult format, but also the additional challenge of a little mystery every time a new slide appeared.<br />You can see the presentation on YouTube as well:<br />21<br />