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If You Build It, They Will Come...Or Will They?<br />Jonathan Richman<br />Blogger, Dose of Digital<br />Director of Busin...
If you build it, they will come...<br />
...or will they?<br />
Your “stuff” versus their “stuff”<br />
“Your stuff”<br />
“Their stuff”<br />
Who are you really competing with?<br />
What I want,<br />When I want it,<br />Where I want it,<br />In the forms I want,<br />As much or as little,<br />Filtered...
Your options: push<br />
Your options: pull<br />
Closing the gap<br />
Relevant, not interruptive <br />
Four steps to extending your brand<br /> Know your customer<br />Uncover their sources<br /> Fit within their digital live...
Know your customer<br />
Know your customer<br />
Know your customer<br />
Know your customer<br />
Uncover their sources<br />
Uncover their sources<br />
Google is like Walgreens...<br />
Google is like Walgreens...<br />
Uncover their sources<br />What’s the difference?<br />
Uncover their sources<br />Heartburn Treatments<br />Heartburn Remedies<br />
Fit within their digital lives<br />
Fit within their digital lives<br />Their digital activity<br />Your digital tactic<br />
Fit within their digital lives<br />Their digital activity<br />Your digital tactic<br />
Fit within their digital lives<br />
Make it portable and shareable <br />
Make it portable and shareable <br />
Make it portable and shareable <br />
Make it portable and shareable <br />
Make it portable and shareable<br />
Make it portable and shareable<br />
Four steps to extending your brand<br /> Know your customer<br />Uncover their sources<br /> Fit within their digital live...
Now back to reality<br />
Know your customer<br />
Uncover their sources<br />
Uncover their sources<br />
Uncover their sources<br />
Uncover their sources<br />
Fit within their digital lives<br />
Fit within their digital lives<br />
Fit within their digital lives<br />
Fit within their digital lives<br />
Make it portable and shareable<br />
Make it portable and shareable<br />
Make it portable and shareable<br />
Make it portable and shareable<br />
Make it portable and shareable<br />
Four steps to extending your brand<br /> Know your customer<br />Uncover their sources<br /> Fit within their digital live...
If you build it, they will come...<br />
If you build THIS, they will come<br />
What to do tomorrow<br />Know your customer<br />
What to do tomorrow<br />Know your customer<br />Source: Quantcast.com, May 2009<br />
What to do tomorrow<br />Know your customer<br />Source: Quantcast.com, May 2009<br />
What to do tomorrow<br />Uncover their sources<br />Source: Compete.com, April 2009<br />
What to do tomorrow<br />Uncover their sources<br />Source: Quantcast.com, May 2009<br />
What to do tomorrow<br />Fit within their digital lives<br />Source: Quantcast.com, May 2009<br />
What to do tomorrow<br />Fit within their digital lives<br />Source: Quantcast.com, May 2009<br />
What to do tomorrow<br />Fit within their digital lives<br />
What to do tomorrow<br />Fit within their digital lives<br />
What to do tomorrow<br />Fit within their digital lives<br />
What to do tomorrow<br />Make it portable and shareable<br />
Share with Friends<br />
Share with Friends<br />
Share with Family<br />Share with Family<br />
Share with Family<br />
Share with your doctor<br />
What to do tomorrow<br />Make it portable and shareable<br />
Four steps to extending your brand<br /> Know your customer<br />Uncover their sources<br /> Fit within their digital live...
Are you ready?<br />
Want a copy?<br />Visit: http://bit.ly/cbidod<br />
Want to contact me?<br />Text Healthcare to 50500<br />
Want to contact me?<br />Jonathan Richman<br />513.253.1295<br />j.richman@bridgeworldwide.com<br />Twitter: @jonmrich<br ...
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If You Build It, They Will Come...Or Will They?

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“If you build it they will come” may have worked in Field of Dreams, but times have changed. There is too much competition for consumers’ attention online allowing them to choose from any one of millions of other sites. Consumers now spend less and less time on “traditional” websites and instead find themselves spending hours with social media instead. These days, in order to ensure consumers receive, understand and are engaged in your brand message; you must bring it to them rather then hope they find you. No longer can pharmaceutical brand exist on just one site, have just one presence, one URL.

Published in: Technology, Business

If You Build It, They Will Come...Or Will They?

  1. 1. If You Build It, They Will Come...Or Will They?<br />Jonathan Richman<br />Blogger, Dose of Digital<br />Director of Business Development, Bridge Worldwide<br />@jonmrich<br />
  2. 2. If you build it, they will come...<br />
  3. 3. ...or will they?<br />
  4. 4. Your “stuff” versus their “stuff”<br />
  5. 5. “Your stuff”<br />
  6. 6. “Their stuff”<br />
  7. 7. Who are you really competing with?<br />
  8. 8. What I want,<br />When I want it,<br />Where I want it,<br />In the forms I want,<br />As much or as little,<br />Filtered by my peers,<br />Backed by expert opinion,<br />Without unwanted interruption,<br />And then I’ll share it with my “friends,”<br />But don’t you dare tell a soul you know me.<br />Meet “The Selfish Consumer”<br />
  9. 9. Your options: push<br />
  10. 10. Your options: pull<br />
  11. 11. Closing the gap<br />
  12. 12. Relevant, not interruptive <br />
  13. 13. Four steps to extending your brand<br /> Know your customer<br />Uncover their sources<br /> Fit within their digital lives<br /> Make it portable and shareable <br />
  14. 14. Know your customer<br />
  15. 15. Know your customer<br />
  16. 16. Know your customer<br />
  17. 17. Know your customer<br />
  18. 18. Uncover their sources<br />
  19. 19. Uncover their sources<br />
  20. 20.
  21. 21. Google is like Walgreens...<br />
  22. 22. Google is like Walgreens...<br />
  23. 23. Uncover their sources<br />What’s the difference?<br />
  24. 24. Uncover their sources<br />Heartburn Treatments<br />Heartburn Remedies<br />
  25. 25. Fit within their digital lives<br />
  26. 26. Fit within their digital lives<br />Their digital activity<br />Your digital tactic<br />
  27. 27. Fit within their digital lives<br />Their digital activity<br />Your digital tactic<br />
  28. 28. Fit within their digital lives<br />
  29. 29. Make it portable and shareable <br />
  30. 30. Make it portable and shareable <br />
  31. 31. Make it portable and shareable <br />
  32. 32. Make it portable and shareable <br />
  33. 33. Make it portable and shareable<br />
  34. 34. Make it portable and shareable<br />
  35. 35. Four steps to extending your brand<br /> Know your customer<br />Uncover their sources<br /> Fit within their digital lives<br /> Make it portable and shareable <br />
  36. 36. Now back to reality<br />
  37. 37. Know your customer<br />
  38. 38. Uncover their sources<br />
  39. 39. Uncover their sources<br />
  40. 40. Uncover their sources<br />
  41. 41. Uncover their sources<br />
  42. 42. Fit within their digital lives<br />
  43. 43. Fit within their digital lives<br />
  44. 44. Fit within their digital lives<br />
  45. 45. Fit within their digital lives<br />
  46. 46. Make it portable and shareable<br />
  47. 47. Make it portable and shareable<br />
  48. 48. Make it portable and shareable<br />
  49. 49. Make it portable and shareable<br />
  50. 50. Make it portable and shareable<br />
  51. 51. Four steps to extending your brand<br /> Know your customer<br />Uncover their sources<br /> Fit within their digital lives<br /> Make it portable and shareable <br />
  52. 52. If you build it, they will come...<br />
  53. 53. If you build THIS, they will come<br />
  54. 54. What to do tomorrow<br />Know your customer<br />
  55. 55. What to do tomorrow<br />Know your customer<br />Source: Quantcast.com, May 2009<br />
  56. 56. What to do tomorrow<br />Know your customer<br />Source: Quantcast.com, May 2009<br />
  57. 57. What to do tomorrow<br />Uncover their sources<br />Source: Compete.com, April 2009<br />
  58. 58. What to do tomorrow<br />Uncover their sources<br />Source: Quantcast.com, May 2009<br />
  59. 59. What to do tomorrow<br />Fit within their digital lives<br />Source: Quantcast.com, May 2009<br />
  60. 60. What to do tomorrow<br />Fit within their digital lives<br />Source: Quantcast.com, May 2009<br />
  61. 61. What to do tomorrow<br />Fit within their digital lives<br />
  62. 62. What to do tomorrow<br />Fit within their digital lives<br />
  63. 63. What to do tomorrow<br />Fit within their digital lives<br />
  64. 64. What to do tomorrow<br />Make it portable and shareable<br />
  65. 65.
  66. 66. Share with Friends<br />
  67. 67. Share with Friends<br />
  68. 68. Share with Family<br />Share with Family<br />
  69. 69. Share with Family<br />
  70. 70.
  71. 71. Share with your doctor<br />
  72. 72. What to do tomorrow<br />Make it portable and shareable<br />
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77. Four steps to extending your brand<br /> Know your customer<br />Uncover their sources<br /> Fit within their digital lives<br /> Make it portable and shareable <br />
  78. 78. Are you ready?<br />
  79. 79. Want a copy?<br />Visit: http://bit.ly/cbidod<br />
  80. 80. Want to contact me?<br />Text Healthcare to 50500<br />
  81. 81. Want to contact me?<br />Jonathan Richman<br />513.253.1295<br />j.richman@bridgeworldwide.com<br />Twitter: @jonmrich<br />http://www.doseofdigital.com<br />http://www.bridgeworldwide.com<br />

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