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Jon-Mikel Bailey, co-founder of Wood Street Inc., will lead a workshop that examines: best platforms, Dos and Don’ts in the industry, how to use the back of house analytics to track success and identify weaknesses. Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web and graphic design to chambers of commerce, trade associations and colleges.
INTERVIEW WITH JON-MIKEL BAILEY
AHCMC: Hi Jon-Mikel, We’re looking forward to having you lead a workshop on e-newsletters next week. What are some of the key topics you’ll address?
JMB: I want to get right to what makes email marketing effective… the recipient! I will talk about building subscribers, email design, email content, mobile users and understanding your stats. All of this will be centered around the most important aspect of email marketing… the person receiving the message!
AHCMC: That sounds great. What’s your favorite e-newsletter platform and why?
JMB: There are so many great ones but for us, we love MailChimp. It is fun, easy to use and the analytics and tools are very useful.
AHCMC: You’ve written extensively about social media marketing and e-communications, what is the number one thing you recommend to clients?
JMB: Focus on the user experience. Identify your target audience, think about what they want from you and how they want it. Then, deliver it flawlessly.