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Segmenting Your Market and Getting to Know Your Buyer Personas with Wood Street Inc.'s Co-founder and Marketing Expert Jon-Mikel Bailey.
You think you know your audience, but do you really know them? When you’re marketing are you thinking about them and their needs? Are you thinking about what makes them different? What makes them the same?
In this workshop, we will examine buyer personas and their importance in targeted marketing and audience development. By the end of the class we will have created and examined multiple buyer personas based on your individual organizations.
You'll get to doodle AND learn a valuable marketing lesson! Doesn’t get much better than that.