MEDIA         KIT




The Aviation Magazine that
Resonates with Readers
FLIGHT JOURNAL is like no other aviation magazine
...
MEDIA                   KIT




OVERVIEW
Soaring action and heart-pounding drama
While the hard-hitting editorial digs int...
MEDIA          KIT




CIRCULATION/READERSHIP
Highly Dedicated Subscribers and the Broadest Distribution
Flight Journal su...
MEDIA         KIT




WHO SHOULD ADVERTISE IN FLIGHT JOURNAL?
Flight Journal’s readers and its strong core of licensed pil...
MEDIA                  KIT




DEMOGRAPHICS
Flight Journal’s Readership is Unparalleled.
With each issue, your ads can be ...
MEDIA                  KIT




AD SPECS                                      UNIT SIZES AVAILABLE:
                       ...
MEDIA        KIT




ONLINE ADVERTISING
Extend Your Reach with FlightJournal.com
Flight Journal’s sterling content carries...
MEDIA         KIT




ONLINE ADVERTISING

                                        Podcast/Radio Show
Podcast sponsorships ...
MEDIA         KIT




CLOSING SCHEDULE
Issue    Space Closing         Materials Due                On Sale
February       ...
MEDIA         KIT




CONTACT US
Air Age Media
20 Westport Road
Westport, CT 06897
Phone (203) 431-9000
Fax (203) 761-8779...
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Fj2009 Mk

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Flight Journal magazine and web site media kit for any advertiser looking for affluent combat aviation enthusiasts and/or pilots

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Fj2009 Mk

  1. 1. MEDIA KIT The Aviation Magazine that Resonates with Readers FLIGHT JOURNAL is like no other aviation magazine in the world. Gripping accounts of flights and combat missions put the reader in the cockpit with all involved: pilots, engineers, gunners and eye-witness- es. Flight Journal covers the world of aviation from its simple beginnings to its high-tech, no-holds-barred future. We see aviation history through the eyes of those who made it. The leader in the field of aviation photojournalism, Flight Journal captures what it’s like to pilot aircrafts that inspire fear and awe, from the historic B-17 Flying Fortress to today’s F-16 fighters. Contents Overview Circulation/Readership Who Should Advertise Demographics Ad Specs Online Advertising Podcast Sponsorship Rate Schedule Closing Schedule Contact Us © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000
  2. 2. MEDIA KIT OVERVIEW Soaring action and heart-pounding drama While the hard-hitting editorial digs into technical details, performance notes and design issues, human experience is at the heart of the magazine. Flight Journal fea- tures profiles of legendary aviators as well as flight achievements, unexpected events and even disasters. All are expertly written by authoritative historians and journalists and by the pilots themselves. Editor-in-chief Budd Davisson, a legendary pilot, instructor and author, ensures that Flight Journal readers savor every issue. Budd and his team deliver stories that connect deeply with readers, keeping them on the edge of their seats. Stunning photography captivates Large, high-quality photos—from daredevil aerial shots to archive picture —make the reading experience even more vivid. Flight Journal carries photos by John Dibbs, Paul Bowen and Katsu Tokunaga, among other renowned pho- tographers. Historical photos prompt readers to share when they recognize relatives and squadron buddies. With these connections, readers turn the Letters to the Editor pages into a community with poignant reunions “Flight Journal has restored American and memories. aviation journalism to the front rank in Extremely involved readership the world. No pre- Flight Journal readers are no dilettantes. They are vious American passionately involved enthusiasts, with one in three being aviation magazine pilots, and they have the means to pursue their avoca- approaches it in tions. Flight Journal enjoys an exceptional accuracy, informa- subscriber retention rate, attesting to its importance in tion and photos.” readers’ lives. They are known to drop everything and Col. Walter J. Boyne (USAF- Ret.), author, aviation read the new issue from cover to cover as soon as it historian, and chairman of arrives. When you advertise in Flight Journal, be ready for the Wingspan Channel and former director of the National your sales to take off. Air & Space Museum © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000
  3. 3. MEDIA KIT CIRCULATION/READERSHIP Highly Dedicated Subscribers and the Broadest Distribution Flight Journal subscribers are serious readers who eagerly await the arrival of each issue and spend more than two hours reading each one. With a retention rate of more than 70%, Flight Journal subscribers have a rare passion for the magazine, and they know Flight Journal, like no other publication, delivers action, drama, and history about the machines and the pilots who fly them like no other publication. Paid circulation: 50,471 Readership*: 176,648 “I truly appreciate the articles in *based on circulation of 50,471 and average pass-along rate Flight Journal. Keep up the good While many other magazines are challenged in today’s economic environment, Flight Journal is a consistent strong performer on work!” newsstands and at national chain stores and bookstores. It sells Scott D. Sommer out regularly at many magazine outlets. SM/Sgt. USAF Flight Journal is: #1 in Specialty Distribution Source Interlink and Kalmbach Distribution bring Flight Journal to leading bookstores and hobby shops. #1 in Newsstand Penetration Kable News Co., the industry leader, distributes Flight Journal to newsstands in the U.S. and around the world. #1 in Circulation and Distribution Flight Journal is authorized in leading national chain retailers and top-quality independent stores. Air Age Media’s powerful leverage in the newsstand market assures the broadest distribution. Your ads in Flight Journal will gain unparalleled mileage. © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000
  4. 4. MEDIA KIT WHO SHOULD ADVERTISE IN FLIGHT JOURNAL? Flight Journal’s readers and its strong core of licensed pilot, have multiple interests besides aviation. They are receptive to a broad range of products. They enjoy and own all kinds of vehicles: sports cars, motorcycles, boats and antique automobiles. Our readers pursue travel, history, sports and collectibles. Their affluence allows them access not only to flying but also to luxury and high-end items. In the unique editorial environment of Flight Journal, your ads will be seen by thousands of high- income, active consumers. Your advertisements belong in Flight Journal if your company manufactures, distributes or represents: ■ Financial Services ■ Pharmaceuticals and Medical Products ■ Insurance ■ Men’s Apparel and Footwear ■ Collectibles ■ Automobiles and Motorcycles ■ Electronics ■ Garage and Shop Accessories ■ Watches and Jewelry ■ Power Tools ■ Binoculars and Telescopes ■ Boats, Kayaks and Canoes ■ Men’s Eyewear ■ Camping and Sporting Goods ■ Luggage ■ Gourmet Foods and ■ Travel and Adventure Beverages Expeditions ■ History DVDs and Books ■ Resorts and Spas ■ All Things Related to Aviation: ■ Golf Destinations Aircraft, Equipment, Books, ■ Retirement Communities DVDs, Web Sites, Maps, Decals, Models, Kits, etc. © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000
  5. 5. MEDIA KIT DEMOGRAPHICS Flight Journal’s Readership is Unparalleled. With each issue, your ads can be read by 176,648 passionate aviation enthusiasts. Readers have the income to support their serious interest in aircraft and much more. Flight Journal readers enjoy diverse Less than $25,000 $150,000 or more $25,000-$34,000 hobbies and interests, and they pursue 13% 9% 5% them with vigor. $36,000-$49,000 $100,000-$149,000 11% » 99% male 19% » Average age: 51 25% 18% » Average household income: $81,973 $50,000-$74,999 $75,000-$99,000 The typical Flight Journal reader is: HIGHLY ENGAGED SERIOUS ABOUT FLYING ■ Average time spent reading an issue: ■ 35% have a pilot’s license 2 hours and 14 minutes ■ 13% are learning how to fly or plan to learn ■ Average number of times readers refer to within the next year an issue: 4 ■ 12% own a plane or plan to buy one within the next year FIERCELY LOYAL ■ 94% have read 3 or 4 out of the last 4 issues KEEPING FLIGHT JOURNAL ■ 70% renew their subscription AS A REFERENCE What readers do with Flight Journal after reading it: INSPIRED BY ADVERTISERS 2% Recycle/Discard Clip/Copy articles & Actions taken in the past 12 months as a result ads of interest 6% of reading Flight Journal: 68% 24% Save it for reference Pass it along to someone 66% Visited an advertiser’s website else 24% Purchased a product or service “I love your magazine. I read it cover to cover and then pass it on Contacted an advertiser 15% for more information to other airmen to enjoy.” Barrie Davis, Zebulon, NC © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000
  6. 6. MEDIA KIT AD SPECS UNIT SIZES AVAILABLE: SIZES WIDTH DEPTH 161⁄4quot; 111⁄8quot; Spread—With 1⁄8quot; bleed on all sides Trim Size: 8quot; x 10 7⁄8quot; 141⁄4quot; Spread—Non Bleed 10quot; Printing process: Web Offset Full Page—Non Bleed 7quot; 10quot; 81⁄4quot; 111⁄8quot; Binding: Perfect Bound Full Page—With 1⁄8quot; bleed on all sides 43⁄4quot; 2⁄3 Page 10quot; 43⁄4quot; 73⁄8quot; 1⁄2 Page (V) Required ad material: Digital files only—or high-resolution PDF/X-1a, flat- 47⁄8quot; 1⁄2 Page (H) 7quot; tened EPS, or TIFF. Please outline, 21⁄4quot; 1⁄3 Page (V) 10quot; embed, or include all fonts used in 43⁄4quot; 47⁄8quot; 1⁄3 Page (S) application files. 23⁄8quot; 1⁄4 Page (H) 7quot; Line screen: 133-line/266 ppi is accept- 2 1⁄4quot; 73⁄8quot; 1⁄4 Page (V) able. Maximum combined density, not to exceed 300 percent. No more than 43⁄4quot; 35⁄8quot; 1⁄4 Page (S) one solid should be used. A minimum of 43⁄4quot; 23⁄8quot; 1⁄6 Page (H) 5 percent highlight dot is required in any 2 1⁄4quot; 47⁄8quot; 1⁄6 Page (V) image intended to print. All material 2 1⁄4quot; 23⁄8quot; 1⁄12 Page (S) must be prepared to meet SWOP (Specifications for Web Offset H = Horizontal, V = Vertical, S = Square Publications) standards. Proofs: For accurate color reproduction, please supply digital proofs (Kodak TWO PAGE TWO PAGE SPREAD Approval preferred). These should meet SPREAD BLEED NON-BLEED SWOP standards. Laser printouts will not be accepted as proofs for color. Laser printouts will be used to confirm content integrity only. SHIPPING INFORMATION FULL 2/3 FULL Send printing materials to: PAGE PAGE PAGE NON- BLEED 1/2 AIR AGE MEDIA Traffic Coordinator BLEED PAGE 20 Westport Road Wilton, CT 06897 On all ads with bleeds, keep live material 3/8” from trim and gutter Phone: (203) 431-9000 1/3 Fax: (203) 761-8744 1/4 1/6 PAGE 1/12 PAGE PAGE PAGE EMAIL Files up to 10MB (use StuffIt or WinZip to compress larger files) to production@airage.com FOR FTP INFORMATION CONTACT production@airage.com © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000
  7. 7. MEDIA KIT ONLINE ADVERTISING Extend Your Reach with FlightJournal.com Flight Journal’s sterling content carries over to FlightJournal.com. Visitors enjoy news, podcasts, blogs, video and photos they won’t find anywhere else on the Web. FlightJournal.com is a regular destination for the magazine’s readers and other avia- tion enthusiasts for information, commentary and ideas, and to participate in a thriv- ing online aviation community. Features such as Pilot Reports and Hangar Tales inform and entertain. Visitors con- tribute their own material to the Great Planes and Photo Galleries sections with extraor- dinary enthusiasm. And they purchase back issues, giving still more reach to print ads. Your online ads can accumulate tens of thousands of impressions monthly, valuable exposure that’s extremely cost effective. Highly visible banner positions will display your ad on every page on FlightJournal.com. WHY ADVERTISE ON FLIGHTJOURNAL.COM: ■ Get your message to Web traffic that relies on quality news from a trusted source ■ Combined with print advertising, you reach the broad spectrum of aviation enthusiasts ■ Online extension of the highly popular Great Planes Gallery bring your customers from the magazine to its Web site ■ The Editors’ pages and blogs are not only one-of-a-kind, they also provide a valued sense of connections for our readers and your customers ■ Readers’ blogs cultivate involvement and a sense of ownership. It’s here that your customer can share great word-of-mouth reviews of your products and showcase them with their photos. AD SPECIFICATIONS DIMENSION GIF/JPEG FLASH ANIMATION BORDER Leader Board 728x90 20k 30k 15 sec limit None Square 250x250 20k 30k 15 sec limit None Forums 468x60 20k 30k 15 sec limit None © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000
  8. 8. MEDIA KIT ONLINE ADVERTISING Podcast/Radio Show Podcast sponsorships are available for Flight Journal’s Podcast/Radio show commentary, narrated by editor-in-chief, Budd Davisson. Listen in as Budd tells us what it's like to fly some of avia- tion's legendary airplanes. Sponsorship includes audio commercial, link and logo on FlightJournal.com, and sponsorship notice and link in our bi-weekly Podcast alert. Listener response takes off! “That was a wonderful narration. It was like I was sitting there with him.” “The future of flight comes alive – Excellent!” “Budd, thanks for letting me fly a Lockheed 12.” “As always, a great account of this aircraft.” © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000
  9. 9. MEDIA KIT CLOSING SCHEDULE Issue Space Closing Materials Due On Sale February 10/20/08 10/24/08 12/9/08 April 12/15/08 12/19/08 2/3/09 June 2/17/09 2/20/09 4/7/09 August 4/20/09 4/24/09 6/9/09 October 6/15/09 6/19/08 8/4/09 December 8/17/09 8/21/08 10/6/09 © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000
  10. 10. MEDIA KIT CONTACT US Air Age Media 20 Westport Road Westport, CT 06897 Phone (203) 431-9000 Fax (203) 761-8779 Marketing Karen Louie-Joyce Marketing Director Email: karenl@airage.com Advertising Kathy Gross Advertising Director Email: kathyg@airage.com Editorial Roger Post Editor Email: rogerp@airage.com Production For ad materials or questions Email: production@airage.com © 2008 Air Age Media, 20 Westport Road, Wilton, CT 06897 USA, (203) 431-9000

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