The Value Race

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#VALUERACE
@JONKOHRS
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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LEARNINGS FROM HRB
Wha we ed, a ed and
ea ned on a e en p o e .
BEAT IT UP
Open d s uss on and bea n
up a e des n en u e
h n n .
TRACK & FIELD
An ana o o p odu
de e opmen oda .
OUR HYPOTHESIS
Wha ou des n en u e
h n n p o ess oo s
e.
BACKGROUND
M s o and how I ame
o be he e w h ou oda .
THE ADVENTURE RACE
An ana o o p odu
de e opmen omo ow.

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BACKGROUND
My story and how I came
to be here with you today.

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THIS SPACE INTENTIONALLY
LEFT BLANK

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UX STRATEGIST =
EXPERIENCE DESIGNER +
ACTIVITY FACILITATOR +
TEAM CO-FOUNDER +
EGG SCRAMBLER +
STORY TELLER +
RESEARCHER +
CHEERLEADER +
DIRECTOR +

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TIME TO RETIE

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OUR GOAL :
HOW CAN WE CREATE
MORE VALUE BY CONNECTING
AGILE + DESIGN + VENTURE THINKING?

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TRACK & FIELD
An analog of product
development today.

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FEATURE SPRINTS

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USER STORIES

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OR BLUE BATON?

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BLOCKERS

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DESIGN SPIKES

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VELOCITY

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FINISH LINE

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WHAT’S WRONG WITH
THESE PICTURES?

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WE FOCUS ON MINUTIA

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LET’S
STRETCH

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WHAT’S YOUR
MIGRAINE HEADACHE?

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LEARNINGS FROM HRB
What we tried, failed and
learned on a recent project.

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PRODUX

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HOW DO WE THINK
LIKE A UXER + STARTUPER?

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PROBLEM :
REINVENT TAX DROPOFF

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DID WE ADD VALUE?

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WE FOCUS ON MAXUTIA

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THE ADVENTURE RACE
An analog of product
development tomorrow.

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VALUE SPRINTS

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ASSUMPTIONS

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AHAS

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SLOG

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HILLS

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10’S

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FINISH LINE

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OUR HYPOTHESIS
What our design + venture
thinking process looks like?

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SO WHAT’S NEXT?

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PROBLEM 1 :
WHAT IS INNOVATION

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AND WHAT’S LACKING
IN AGILE + DESIGN +
VENTURE THINKING?

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PROBLEM 2 :
OUTPUT MORE VALUE

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PROBLEM 3 :
YOU CAN’T
PROCESS-ITIZE
CREATIVITY

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NOT HOW …
BUT WHY & WHEN
DO WE FIT?

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THE VALUE CHALLENGE
ACTIVITY VANITY “FEEL GOOD” GOAL VALUE “REAL GOOD” GOAL
Create change
Spark change by releasing new never
before seen products
Consistently generate learnings in the
form of “ah-ha’s” for new, big ideas
Develop people
Show the organization a different way
to do things to change culture
Coach the team to make the learning
flywheel sustainable
Add real value
Be ambidextrous, remove friction and
add value to every part of the
organization
Translate and focus learnings into real
customer value we can prove - leading
to clients and revenue

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THE LEARNING FLYWHEEL

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MILE MARKERS

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DEFINE PLATFORM/PRODUCT SOLUTIONS
FEATURES LAUNCHED DURING TAX SEASON
CREATE IDEA EXPERIMENTS TO LEARN
AHA’S + LEARNINGS PER MONTH
UNDERSTAND CUSTOMER PAINS
INTERVIEWS PER MONTH
CIRCLING COMPETITOR SHARK

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BEAT IT UP
Open discussion and beating
up agile + design + venture thinking.

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JON KOHRS
JDKOHRS@GMAIL.COM
816-666-1030

The Value Race

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