Celebrity Apps

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This deck represents a comprehensive showcase of the production elements & marketing initiatives that go in to the creation and releasing of a celebrity expert mobile application. This deck just shows Phase 1.

Appsolute Media is a digital media production agency & venture fund.

Our agency executes digital creative production services for Fortune 500 clients across Web, Mobile, & Set Top Box platforms. We have an award winning team including Emmy Award Winning Alex Libkind, Appsolute Media's CEO, for creating Cablevision's IO.

Our venture fund seeks partnerships with brands, content owners, and celebrity personalities to create unique digital properties and distribute them for sale (Other monetizing models exist as well) on all meaningful digital platforms/marketplaces.

For more information on Appsolute Media Services & Partnerships:

Visit us:
www.appsolutemedia.com

Contact us:
info@appsolutemedia.com

Call us:
(212) 518 - 2696

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Celebrity Apps

  1. 1. CARMINDYon iPhone & iPod Touch
  2. 2. On March 22, 2011, Appsolute Media released Carmindy’s first smartphone app to the Apple iTunes App Store......and threw a huge launch party in Tribeca in NYC
  3. 3. How Carmindy’s App WorksGet ready to Carmindize your look!Create a personalized Profile avatar with your own skin tone, hair color and eye color. Based on yourspecifications, the Carmindy App will help you "Carmindize" your look by offering you a variety of lookswith 1,000+ drugstore and department store products, shades, and techniques customized for you!If you want further help perfecting your look, watch one of Carmindys 16 Exclusive Video tips which willguide you step-by-step through your makeup application.In the Notebook section of the App, you can even save a gallery of your completed looks, tips and evenadd pictures of yourself tagged with the looks for future reference. Once you feel Positively Beautifulshare it with your friends right from the App via twitter and email to show them how gorgeous you look!If you want to make sure that you get all of the right products for your new looks, look no further than yourpersonal Shopping List! Your list will display all of the products you’ve added, sorted by Look or by makeupcategory. Carmindy has even offered options for each product, both pricier department store brands andhigh quality drugstore alternatives.The app’s main features include:• 16 Exclusive Videos with valuable tips and inspiration from Carmindy• Custom face avatar creator• Carmindy’s signature beauty Looks, tailored for your avatar• Notebook, camera, and sharing tools to record and celebrate your beauty• Shopping lists sorted according to Look or Makeup Category• Carmindy’s Twitter posts, links to her books, and more!
  4. 4. Screens fromCarmindy’s App
  5. 5. Screens fromCarmindy’s App
  6. 6. The Official Press ReleaseNEW YORK, NY – March 22 2011 – Celebrity makeup artist for Carmindy is always looking for the next great way toTLCs hit show "What Not to Wear" Carmindy and Appsolute communication with her fans. She writes a monthly e-Media today announced the launch of the “Carmindy” newsletter featuring answers to questions submitted throughapplication, available today for the iPhone and iPod Touch in her website at www.carmindy.com, and is a freelance beautythe App Store for $4.99. The new app brings Carmindys most writer for the high-traffic beauty website DailyMakeover.com.celebrated cosmetic looks to the iPhone, allowing women to The renowned makeup artist has worked with top magazinescreate their own custom profiles, favorite looks and makeup like InStyle, Elle, Marie Claire and Cosmopolitan, and hastechniques. An iPad version of the Carmindy app will be published three popular books. In addition to her hit TLC showavailable in 30 days. "What Not To Wear," she also has her own breakthrough cosmetic line, Sally Hansen Natural Beauty Inspired byCarmindy has a simple approach to beauty. "Im all about using Carmindy.the right products in the right places to highlight a womansbest features and natural beauty," she said. "Now I can "Were extremely proud to be working with Carmindy to bringcommunicate my latest makeup techniques and tips to women her natural and fresh vision of beauty to the iPhone, iPod Touchon the go, and thanks to the apps sophisticated, yet simple-to- and iPad," said Appsolute Medias President Jon Kobrin. "Nowuse design by Appsolute Media, I believe were launching the millions of women with varying complexions, skin types andmost robust and helpful beauty app on the market today." budgets can take advantage of Carmindys beauty tips and techniques, anytime and anywhere. With Carmindy’s guidanceUsers of the Carmindy app will be able to easily create their we plan to introduce more looks in the coming months, as wellown custom profiles by selecting skin tone, hair color, and eye as other features to help women make the right makeupcolor and then browse through 8 step-by-step beauty tutorials decisions."and product lists. For each look, skin tone and hair colorcombination, Carmindy has selected the perfect make-up inboth drug store and beauty brands with over 1000 differentvariation to help women find the products that are right forthem. The app also includes 16 exclusive video tips, a notebookand camera feature to help women keep track of favorite looksand techniques and share them with friends.
  7. 7. Press & Blogger Coverage Release of the app was covered heavily by Daily Makeover and other widely trafficked beauty blogs, social media and online publications.
  8. 8. Carmindy hits the ‘New & Noteworthy’section on the front page of the App Store
  9. 9. Carmindy App #2in Top GrossingLifestyle Apps onthe App Store
  10. 10. ‘New & Noteworthy’ Press ReleaseNEW YORK, NY - April 11, 2011 - Appsolute Media today Users of the Carmindy app can easily create their own customannounced that after two weeks in the App Store, the Carmindy profiles by selecting skin tone, hair color and eye color and thenmakeup app has been selected as a featured app in the New & browse through eight step-by-step beauty tutorials, with moreNoteworthy List across the entire Apps Store. The Carmindy looks on the way. For each look and personal profile, Carmindyapp has also hit the Top 10 Most Downloaded Paid App and Top has selected the perfect makeup in both drug store brands andGrossing Lifestyle Apps Lists. Carmindy, the renowned makeup beauty brands with over 1000 different variations to helpartist on TLCs hit show "What Not To Wear," has now brought women find the products that are right for them. The app alsoher celebrated cosmetic looks to the iPhone. The app allows includes 16 exclusive video tips, a notebook & camera feature towomen to create their own custom profiles (skin tone, hair color help women keep track of their favorite looks and share themand eye color), choose their favorite looks and learn Carmindys with their friends.wonderful and easy makeup techniques. "Were extremely pleased with how well the new Carmindy appAside from working with the industrys top beauty lifestyle is being received," said Appsolute Medias President, Jonmagazines like InStyle, Elle, Marie Claire and Cosmopolitan, Kobrin. "With Carmindys guidance, we plan to introduce moreCarmindy has also authored three popular books and writes a looks in the coming months, as well as an iPad version of thetop beauty blog on DailyMakeover.com, and she has her own app and a number of other features to help women takehugely successful breakthrough cosmetic line, Sally Hansen advantage of Carmindys beauty tips and techniques, anytimeNatural Beauty Inspired by Carmindy. and anywhere.""I am thrilled with the exploding interest in my new app, whichhelps women select the right makeup and styles for the rightplaces to enhance their best features and natural beauty,"Carmindy said. "I credit Appsolute Media for designing the appto make it easy to use for women of all complexions, skin typesand budgets, and embracing my simple and fresh approach tostyle and beauty."
  11. 11. TH E L AUNCH PARTY
  12. 12. THE L AU N C H PA RTYThe launch party for Carmindy’s app was held at the completely deck-out 92Y inTribeca NYC, and was filled with visual, audio, culinary, and branded highlights atevery turn. The event featured:• Turquoise ‘red carpet,’ with a step & repeat branded with all sponsors, with press photography and interviews• Who’s who guest list of New York beauty, entertainment, tech, consumer brands, and celebrity personalities• “Beauty Bar” featuring Sally Hansen products and cosmetic experts providing consultation and applications• Staff from DailyMakeover.com providing walk-through tours of the app• 70 large format wall-mounted images of graphics and products from the app• Video loops of the app, Carmindy’s videos, and Appsolute Media branding on multiple plasma screens• Catering and specialty drinks by Mari Vana• DJ Omi spinning the night’s soundtrack from within a co-branded Carmindy & Appsolute Media DJ booth• A grand birthday splash with cake and sparklers to celebrate Carmindy’s birthday• Gift bags from Sally Hansen for all party guests
  13. 13. iTunes reviews
  14. 14. iTunes reviews
  15. 15. Appsolute Media produced a series of videosto promote the app and to provide additionalinsight into its creation.
  16. 16. Promotional Video Click here to view.
  17. 17. Behind The Scenes Video Click here to view.
  18. 18. Launch Party Video Click here to view.
  19. 19. FOR M O R E I N FO R MAT I O N A B O U T A P PS OLUTE MEDIA S E RV IC E S & PA RT N E R S H I PS : V I SI T A PP SO LUTE M E D I A.COM EM A I L I NFO @A P P SO LUTEMED IA.COM C A LL 2 12 . 51 8 .2 696

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