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Jon M Bishop Your world has changed
Lets go visit the future of mobile, today.
Africa! That’s right, I said Africa
There are around 6 million internet users in South Africa.  Only 750k are on fixed line broadband SA’s mobile generation
South Africa also created the most engaged social network in the world. And its all on mobile. Messages per month Hours pe...
Oh, and MXit was launched in 2003!
Imagine going out on the town and using your mobile to pay for: Gig tickets Food A taxi
You can do this right now in Kenya! With  M-Pesa Safaricom is now the biggest bank in East Africa!
Under invested  wired networks Hugely expensive broadband Rural population Large informal sector Low bank account penetrat...
not only is Africa transforming mobile. Mobile is transforming Africa. Mobile is the most accessible technology platform  ...
Misconception bingo!
Blackberry  vs iPhone Who’s got younger users?
Blackberry of course!
iOS is the top selling mobile platform
Nope, it’s Android by a long way http://www.engadget.com/2011/09/26/android-powered-56-percent-of-smartphones-sold-in-the-...
But to be fair: The iPad is  currently  unrivalled amongst tablets
iOS and Android are the major players
Well, yes but keep an eye on: Amazon Samsung HTC Windows Phone
Mobile networks are profit generating machines
Apparently not on the current models http://www.tellabs.com/news/2011/index.cfm/nr/142.cfm   USA Q1 14 Q2 14 Asia Q1 14 Q2...
Mobile ads don’t work
Not according to Google http://www.tellabs.com/news/2011/index.cfm/nr/142.cfm   <ul><li>$3.3bn in ad spend this year </li>...
My Friend Shane A case study of how mobile has changed youth interaction
None of his friends have iPhones. Almost all have Blackberries.  Some Androids as 2 nd  phones. If you don’t have BBM, you...
How online and mobiles have changed communities
Today communities gather together around common interest, not geography The speed and level of interaction is fuelled by m...
London riots were interest based, not geography Saturday
London riots were interest based, not geography Saturday Sunday 7pm
London riots were interest based, not geography Saturday Sunday Sunday 9pm Sunday 7pm Monday 2am
How mobile has changed photography
The social web has made the picture the beginning of the journey, not the end. Mobile again has accelerated this Take pict...
You also now know a lot more about the photograph Who took it Where it was taken What camera What camera settings Who’s in...
Mobiles have changed how you interact with the world via multiple data points
Jogging in the 80s vs  Jogging  in 2011
Jogging 1980s
Jogging Steps  Ave.Speed  Route  Effort  Top speed  Distance  Time  1980s 2011
Mobile is now
Mobile Growth and size <ul><li>670mm 3G subscriber in 2010 (+37% Y/Y) </li></ul>http://assets.en.oreilly.com/1/event/39/In...
Mobile vs computer <ul><li>More mobile devices connected to Wi-Fi than computer </li></ul><ul><li>Smartphones to outsell c...
Mobile payments <ul><li>10 million brits are paying on their mobile </li></ul><ul><li>PayPal is processing $10 million per...
QR codes Creative
<ul><li>14 million Americans, just like Suzie, scanned a barcode in July 2011 </li></ul>Where are they scanning? http://ww...
How mobile is changing B2C marketing
This is Brian. Brian has a smartphone. 89% of Brians use their smartphones  all day
Brians are multi-taskers In a hurry
In a hurry Brians are in a hurry
In a hurry Brians are ready to take action 77% Called or visited 44% Purchased in-store or online After searching local bu...
What does this mean for businesses? <ul><li>Always on Always accessible </li></ul><ul><li>Multi tasking Mobile CTAs on you...
Think about your mobile flow Search Barcode Email Banner Search result Mobile page Search ad Call Click Download Map / dir...
76%  of business sites are not mobile optimised  This makes Brian sad
How mobile is changing B2B marketing
This is Jo. He’s very executive
Jo has up to 4 mobile devices
56% of Jo’s use mobiles as their primary communication tool
80% of Jo’s prefer accessing work emails on their phone, on the go
Jo’s are action takers <ul><li>53% download & run branded B2B apps </li></ul><ul><li>56% click mobile ads </li></ul><ul><l...
200mn people watch mobile Youtube videos daily 83% Jo’s watching more video 75% watching work videos
<ul><li>Actions from video </li></ul>
B2B execution example <ul><li>https://www.nomoreabandonedcarts.com/ </li></ul>1.2 million hits 4.6 million Youtube channel...
Jo wants to hear from you. On any one of his 4 devices
How the world of mobile is changing
NFC Phones can now communicate with other devices with a simple tap  Data sharing Payments Device pairing Advertising
HTML 5 – the great disruptor <ul><li>App quality interaction in  your browser </li></ul><ul><li>No additional plug-ins lik...
The Cloud <ul><li>It will completely change your view on ownership of your media etc </li></ul><ul><li>Storage becomes les...
The arrival of the Amazon tab The first real competitor to the iPad ecosystem has finally arrived
Why this is bad news for the iPad Large user base Developers Large user base Developers Media  Owners Large user base Deve...
Why this is bad news for the iPad Large user base Developers Large user base Developers Media  Owners Large user base Deve...
Why this is bad news for the iPad Large user base Developers Large user base Developers Media  Owners Large user base Deve...
Thank you Jon M Bishop @jonin60seconds [email_address]
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Your world has changed

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How mobile technology has already changed your world

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Your world has changed

  1. 1. Jon M Bishop Your world has changed
  2. 2. Lets go visit the future of mobile, today.
  3. 3. Africa! That’s right, I said Africa
  4. 4. There are around 6 million internet users in South Africa. Only 750k are on fixed line broadband SA’s mobile generation
  5. 5. South Africa also created the most engaged social network in the world. And its all on mobile. Messages per month Hours per month MXit
  6. 6. Oh, and MXit was launched in 2003!
  7. 7. Imagine going out on the town and using your mobile to pay for: Gig tickets Food A taxi
  8. 8. You can do this right now in Kenya! With M-Pesa Safaricom is now the biggest bank in East Africa!
  9. 9. Under invested wired networks Hugely expensive broadband Rural population Large informal sector Low bank account penetration High mobile penetration Mobile innovation is a necessity in Africa http://www.textually.org/textually/archives/2010/12/027532.htm
  10. 10. not only is Africa transforming mobile. Mobile is transforming Africa. Mobile is the most accessible technology platform   “ In a typical sub-Saharan African country, a 10 percent increase in mobile penetration results to a corresponding 0.8 percent GDP growth” - Woon Peng, Nokia Head of Services in Middle East and Africa
  11. 11. Misconception bingo!
  12. 12. Blackberry vs iPhone Who’s got younger users?
  13. 13. Blackberry of course!
  14. 14. iOS is the top selling mobile platform
  15. 15. Nope, it’s Android by a long way http://www.engadget.com/2011/09/26/android-powered-56-percent-of-smartphones-sold-in-the-last-3-mon
  16. 16. But to be fair: The iPad is currently unrivalled amongst tablets
  17. 17. iOS and Android are the major players
  18. 18. Well, yes but keep an eye on: Amazon Samsung HTC Windows Phone
  19. 19. Mobile networks are profit generating machines
  20. 20. Apparently not on the current models http://www.tellabs.com/news/2011/index.cfm/nr/142.cfm USA Q1 14 Q2 14 Asia Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 EU Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 Q2 15 Predicted end of profit on current business models
  21. 21. Mobile ads don’t work
  22. 22. Not according to Google http://www.tellabs.com/news/2011/index.cfm/nr/142.cfm <ul><li>$3.3bn in ad spend this year </li></ul><ul><li>$1bn to Google alone! </li></ul><ul><li>56% execs click on mobile ads </li></ul><ul><li>Can deliver better value than web ads </li></ul>
  23. 23. My Friend Shane A case study of how mobile has changed youth interaction
  24. 24. None of his friends have iPhones. Almost all have Blackberries. Some Androids as 2 nd phones. If you don’t have BBM, you’re out of the loop. The only person who ever calls him is his mother. He only ever makes a call if he is in trouble.
  25. 25. How online and mobiles have changed communities
  26. 26. Today communities gather together around common interest, not geography The speed and level of interaction is fuelled by mobile, on the go access
  27. 27. London riots were interest based, not geography Saturday
  28. 28. London riots were interest based, not geography Saturday Sunday 7pm
  29. 29. London riots were interest based, not geography Saturday Sunday Sunday 9pm Sunday 7pm Monday 2am
  30. 30. How mobile has changed photography
  31. 31. The social web has made the picture the beginning of the journey, not the end. Mobile again has accelerated this Take picture SD card computer Digital Share interact Take picture Share Interact Mobile Take snap Develop Shoe box Film 150mn images shared on Instagram in 1 year
  32. 32. You also now know a lot more about the photograph Who took it Where it was taken What camera What camera settings Who’s in it The time and date
  33. 33. Mobiles have changed how you interact with the world via multiple data points
  34. 34. Jogging in the 80s vs Jogging in 2011
  35. 35. Jogging 1980s
  36. 36. Jogging Steps Ave.Speed Route Effort Top speed Distance Time 1980s 2011
  37. 37. Mobile is now
  38. 38. Mobile Growth and size <ul><li>670mm 3G subscriber in 2010 (+37% Y/Y) </li></ul>http://assets.en.oreilly.com/1/event/39/Internet%20Trends%20Presentation.pdf
  39. 39. Mobile vs computer <ul><li>More mobile devices connected to Wi-Fi than computer </li></ul><ul><li>Smartphones to outsell computers in 2012 </li></ul><ul><li>More mobile internet users than wired by 2015 </li></ul>
  40. 40. Mobile payments <ul><li>10 million brits are paying on their mobile </li></ul><ul><li>PayPal is processing $10 million per day, $3bn per year on mobile this year </li></ul><ul><li>Customers spent $1bn at Amazon on their mobiles in the past year </li></ul>http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#m-payments
  41. 41. QR codes Creative
  42. 42. <ul><li>14 million Americans, just like Suzie, scanned a barcode in July 2011 </li></ul>Where are they scanning? http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011
  43. 43. How mobile is changing B2C marketing
  44. 44. This is Brian. Brian has a smartphone. 89% of Brians use their smartphones all day
  45. 45. Brians are multi-taskers In a hurry
  46. 46. In a hurry Brians are in a hurry
  47. 47. In a hurry Brians are ready to take action 77% Called or visited 44% Purchased in-store or online After searching local business info on their phone: https://docs.google.com/gview?url=http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf
  48. 48. What does this mean for businesses? <ul><li>Always on Always accessible </li></ul><ul><li>Multi tasking Mobile CTAs on your ads </li></ul><ul><li>In a hurry Sort out your mobile flow! </li></ul><ul><li>Ready to take action Make it easy for them </li></ul>
  49. 49. Think about your mobile flow Search Barcode Email Banner Search result Mobile page Search ad Call Click Download Map / directions
  50. 50. 76% of business sites are not mobile optimised This makes Brian sad
  51. 51. How mobile is changing B2B marketing
  52. 52. This is Jo. He’s very executive
  53. 53. Jo has up to 4 mobile devices
  54. 54. 56% of Jo’s use mobiles as their primary communication tool
  55. 55. 80% of Jo’s prefer accessing work emails on their phone, on the go
  56. 56. Jo’s are action takers <ul><li>53% download & run branded B2B apps </li></ul><ul><li>56% click mobile ads </li></ul><ul><li>65% make business purchase on mobile web </li></ul><ul><li>79% willing to leave their contact information on a mobile website </li></ul><ul><li>7 mobile searches per day </li></ul>
  57. 57. 200mn people watch mobile Youtube videos daily 83% Jo’s watching more video 75% watching work videos
  58. 58. <ul><li>Actions from video </li></ul>
  59. 59. B2B execution example <ul><li>https://www.nomoreabandonedcarts.com/ </li></ul>1.2 million hits 4.6 million Youtube channel views
  60. 60. Jo wants to hear from you. On any one of his 4 devices
  61. 61. How the world of mobile is changing
  62. 62. NFC Phones can now communicate with other devices with a simple tap Data sharing Payments Device pairing Advertising
  63. 63. HTML 5 – the great disruptor <ul><li>App quality interaction in your browser </li></ul><ul><li>No additional plug-ins like Flash / Silverlight </li></ul><ul><li>More freedom and independence for publishers / developers </li></ul><ul><li>Supposed to be 30% faster than flash </li></ul><ul><li>Improved profitability for publishers </li></ul><ul><li>Easier compatibility / quicker releases </li></ul>http://www.gamepro.com/article/news/223371/zyngas-profits-down-by-95/
  64. 64. The Cloud <ul><li>It will completely change your view on ownership of your media etc </li></ul><ul><li>Storage becomes less important, connectivity becomes more important </li></ul><ul><li>Ordinary items can connect using the same technology </li></ul>
  65. 65. The arrival of the Amazon tab The first real competitor to the iPad ecosystem has finally arrived
  66. 66. Why this is bad news for the iPad Large user base Developers Large user base Developers Media Owners Large user base Developers Content source Content market Seamless transfer Adequate device Lots of consumption Media Owners Media Owners
  67. 67. Why this is bad news for the iPad Large user base Developers Large user base Developers Media Owners Large user base Developers Content source Content market Seamless transfer Adequate device Lots of consumption Media Owners Media Owners $499
  68. 68. Why this is bad news for the iPad Large user base Developers Large user base Developers Media Owners Large user base Developers Content source Content market Seamless transfer Adequate device Lots of consumption Media Owners Media Owners $199 $499
  69. 69. Thank you Jon M Bishop @jonin60seconds [email_address]

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