Weston foods


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Weston foods

  1. 1. Weston Foods<br />A leader in the manufacture of fresh and frozen bakery products.<br />Focus on food retailing and general merchandising<br />http://www.weston.ca/en/pdf_en/03gwl_ar_en.pdf<br />
  2. 2. Beginnings <br />Company founded in 1882 by George Weston<br />Based in Toronto, Canada<br />Weston, a baker’s apprentice, bought a bread route from his employer G.H. Bowen<br />Bought Bowens Sullivan St. Bakery 2 years later<br />Upgraded bakery and used more modern equipment<br />Eventually renamed bakery Westons Bread Factory<br />http://www.weston.ca/en/Our-History.aspx<br />
  3. 3. Growth<br />By 1901 factories output was 10,000 loaves daily<br />Sold to over 100 communities in Ontario<br />Expanded operations into cakes and pastry<br />Company has achieved long term stable growth since its inception<br />Went public in 1924<br />Expanded domestically and internationally during Depression<br />Further diversification in 1966 with non bakery products<br />George Weston Limited now employs more than 145,000 people internationally<br />Weston Foods Canada employs 4,000 people<br />
  4. 4. Leadership<br />W. Galen Weston, Chairman, grandson of founder, owns 63% of the company<br />Allan Leighton, Deputy Chairman<br />Pavitar Binning, President<br />Ralph A. Robinson, President Weston Foods Canada<br />
  5. 5. Production<br />George Weston Limited has 3 operating segments<br />Weston Foods<br />Food Distribution (Loblaws)<br />Fisheries<br />Weston Foods Canada Operations include:<br />Weston Bakeries<br />Ready Bake Foods<br />Ace Bakery<br />Colonial Cookies<br />
  6. 6. The Supply and Demand of Bread<br />Bread prices have recently been steadily increasing<br />Increased demand for ethanol,an alternative fuel is decreasing wheat supply<br />Elastic demand of bread will result in fewer customers if prices continue to rise<br />
  7. 7. Marketing<br />Weston’s Foods Canada has a large Canadian market share<br />They have a multitude of brands distributed among numerous channels<br />Involved in multimedia advertising campaigns showcasing innovative products<br />
  8. 8. Stages of Production<br />Weston Foods<br />35 Facilities across Canada including:<br />Manufacturing Facilities<br />Distribution Centres<br />Corporate<br />Sells branded and control label products<br />Distributers include:<br />Regional supermarkets<br />Wholesale and club stores<br />Convenience stores<br />Food service distributers<br />North American Retailing Market<br />
  9. 9. Pricing<br />Weston is a price setter in the market<br />Prices for Weston Foods consumer products will increase by 5% in early 2011 as a result of high commodity costs<br />
  10. 10. Fixed and Variable Costs<br />Fixed Costs:<br />Labour<br />Rent<br />Equipment <br />Variable Costs:<br />Some Commodities have doubled in last year<br />Flour<br />Sugar<br />Yeast<br />Eggs<br />Dairy Products<br />
  11. 11. Profit and Profit Margins<br />
  12. 12. Competition<br />Canada Weston Foods compete in Oligopolistic Market<br />Their strongest competitors<br />Canada Bread (Maple Leaf Foods)<br />Bridgford Foods Corporation<br />Flowers Foods, Inc<br />Their competitive advantage<br />Effective merchandising<br />Competitive Pricing<br />
  13. 13. Summary<br />Weston Foods Canada continues to reap the benefits of economies of scale <br />Constant expansion even during recessions provides consistent returns<br />Company is on the forefront of technology with regular introduction of new products <br />The company’s diminishing U.S. Market share is a concern<br />Efficiency, consistency and technology are the key ingredients for Weston Foods Canada success<br />
  14. 14. References<br />http://www.hoovers.com/company/George_Weston_Limited/crtxif-1.html<br />http://www.fpinfomart.ca/fpsn/snap_display.php?key=fp%7Cfpsn%7C3751<br />http://www.weston.ca/en/Home.aspx<br />http://www.weston.ca/en/Home.aspx<br />http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=WN:CN<br />http://www.financialpost.com/todays-paper/George+Weston+profit+rises/5182363/story.html<br />http://www.westonfoodscanada.ca/<br />http://www.qgazette.com/news/2008-01-09/features/032.html<br />