Big Rock Brewery

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Big Rock Brewery

  1. 1. Big Rock Brewery<br />Big Rock Brewery, located in Calgary, Alberta, is the provinces premier producer, marketer and distributer of handcrafted beers. <br />Title: Big Rock “Erratic”<br />Source: http://www.bigrockbeer.com/about-big-rock/history-big-rock<br />
  2. 2. Beginnings<br />CEO and founder Ed Mcnally started the brewery in 1984.<br />Original 3 beers styles were of Ed’s own preference.<br />Bitter<br />Porter<br />Traditional<br />Traditional was an instant hit!<br />Title: Original building, Ed and Brewmaster<br />Source:http://www.bigrockbeer.com/about-big-rock/history-big-rock<br />
  3. 3. Growth<br />Brewery moved from 1800 square feet facility to a 14 acre site in 4 years.<br />Has grown to be nations leading craft beer maker and second largest Canadian owned Brewery.<br />Title: Brewery <br />Source: http://www.bigrockbeer.com/craft/craft-beer-alberta<br />
  4. 4. Leaders<br />Business is run by:<br />CEO, Ed Mcnally<br />President, Bill Mckenzie<br />CFO, currently recruiting!<br />Title: Ed Mcnally, Big Rock founder<br />Source:http://www.bigrockbeer.com/about-big-rock/about-ed-mcnally<br />
  5. 5. Production<br />Big Rock brews 11 craft beers and Rock Creek Apple Ciders as well as a rotating Brew Masters special.<br />They market and distribute there product to all provinces and territories in Canada.<br />Export their product to:<br />South Korea<br />Embassies around the world<br />Source:http://www.bigrockbeer.com/craft/big-rock-brewery<br />
  6. 6. Supply and Demand of Beer<br />
  7. 7. The Stages of Beer Production<br />Wheat, Barley and Rye arrive by truck.<br />Mostly local materials are used.<br />Hops, a brewing ingredient are imported<br />Beer making process is carefully monitored<br />Finished beer is piped next door to packaging facility<br />Title: Hops<br />Source:http://www.bigrockbeer.com/craft/ingredients<br />
  8. 8. Overview of Productivity<br />Beer is processed according to market demand<br />Central processing facility is the hub of operation located adjacent to processing facility<br />http://www.bing.com/images/search?q=Rock+Brewery&view=detail&id=300C081C7FBB1C0599D9BA168CC88D0EF2185DDC&first=0&FORM=IDFRIR<br />
  9. 9. Pricing<br />The pricing for main products and services<br />
  10. 10. Significant Fixed and Variable Costs<br />Fixed:<br />Labour has reduced by $240,00 over 6 month period compared to last year.<br />Overhead has remained the same over last year.<br />Variable:<br />Ingredients costs have increased over last year by $191,000.<br />Firms profits are subject to commodities market in determining costs and profits<br />Inventory movement charges increased by $250,00.<br />Depreciation is set at $215,000 for the first two quarters.<br />http://www.bing.com/images/search?q=Rock+Brewery&view=detail&id=CE4F4F3612BCBC861FB30FC2762B9AEAFD46AE25&first=0&FORM=IDFRIR<br />
  11. 11. Company Profits and Profit Margins<br />http://www.bigrockbeer.com/sites/default/files/reports/2011Q2.pdf<br />
  12. 12. Competition<br />Major Competitors include SleemanBreweries as well as large amount of similar competitors.<br />The multitude of Micro and National Breweries are a example of monopolistic competition<br />
  13. 13. Their competitive advantage<br />
  14. 14. Summary<br />Comment on reasons the companies have succeeded<br />Comment on possible weaknesses<br />Provide an overall summary of the business<br />

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