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The Fedora Consultancy - outsourced marketing project management for smaller businesses


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The Fedora Consultancy is a Shropshire-based consultancy providing a cost-effective approach to help clients with their marketing and business development projects.

We work with clients either on one-off projects or on a retainer basis – whichever is most suited to your needs. In short acting as ‘your outsourced marketing department’, working closely with you to maximise your marketing investment.

We aim to get ‘under the skin’ of your business and develop a tailored plan that can be put into action effectively, quickly and within an agreed budget. Additionally we can provide assistance to any existing in-house marketing resource you may already have.

Our areas of expertise includes preparing common-sense marketing plans, market research, business development campaigns, research and copywriting for printed and online content (blogs etc) and e-newsletter campaigns. Fedora also utilises a network of associates to advise clients on a range of other activities across the marketing spectrum.

Our clients include professional services consultancies (law firms, HR experts, accountants, financial advisors) as well as hotels, a driving school, a garage and charity amongst others.

Fedora offers a free initial consultation session to ascertain the current situation and key issues affecting your firm. This session will to help the firm market itself more effectively and efficiently. In short, we look at:

• Where are you now?
• Where do you want to be?
• How can you get there?
• Which way is best?

Our philosophy is to be open and transparent with our clients so that you can clearly see how your investment in us is working for you. Inherent in that philosophy is our commitment to cutting through the mystique and jargon – often known as ‘marketing speak’ – and turning it into common sense, practical initiatives that make a real difference to your business. We’d like to think that what makes us stand out is our flexibility, creativity and attention to detail.

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The Fedora Consultancy - outsourced marketing project management for smaller businesses

  1. 1. The Fedora ConsultancyWho we are, what wedo and how we canhelp your business www.fedoraconsult
  2. 2. Who we are• Outsourced marketing service for smaller business based in Shropshire• Key skills are project management, planning, copywriting, e-newsletters and printed material• Specialise in advising smaller law firms and other professional services firms• Flexibility, creativity and attention to detail• Gateway to a range of marketing experts www.fedoraconsult
  3. 3. Founder - Jon Hepburn• Member of Chartered Institute of Marketing and Chartered Marketer• Passionate about the value of a planned approach to marketing• Over 20 years experience across a variety of marketing disciplines• MD of - client feedback and review service for law firms www.fedoraconsult
  4. 4. Services from Fedora• Marketing plans• Business development• Customer and client feedback• E-newsletter campaigns• Copywriting for literature, websites and blogs – case studies, video scripts etc• Leaflets and newsletter design• Exhibitions and event management www.fedoraconsult
  5. 5. Services from Fedora We work with a network of associates• Market research projects• Website redevelopment• ‘Pay-per-click’ advertising and SEO• Banner stand manufacture• PR - local, national and specialist• Direct mail campaigns www.fedoraconsult
  6. 6. Who we work with• Legal services sector - law firms• Professional services providers• A cross section of small businesses• Larger businesses - interim management or ‘an extra pair of hands’ www.fedoraconsult
  7. 7. Specific marketing activities www.fedoraconsult
  8. 8. E-newsletters www.fedoraconsult
  9. 9. Printed newsletters www.fedoraconsult
  10. 10. Customer/client feedback www.fedoraconsult
  11. 11. Authoritative copywriting www.fedoraconsult
  12. 12. BannerStanddesigns www.fedoraconsult
  13. 13. Promotional literature www.fedoraconsult
  14. 14. Corporate Stationery www.fedoraconsult
  15. 15. Websites and social media• Project management• Site redevelopment• Content services for your website, blog and social media channels• Your website is the hub for all your online marketing activity www.fedoraconsult
  16. 16. Client research projects www.fedoraconsult
  17. 17. Client case studies www.fedoraconsult
  18. 18. Advertising campaignsClient: GWCA Solicitors www.fedoraconsult
  19. 19. Event management Client Royal Blind Society“You are to be congratulated on the excellentorganisation of the opening. Thanks to yourcareful and detailed planning we not only hada day to remember but one to be proud of. Iknow from the comments I heard guests andvisitors alike thoroughly enjoyed themselves.The press coverage was excellent, and we alsofeatured on local TV news. Once againcongratulations on a job well done. I do hopethe RBS will have occasion to use yourexcellent services again in the future.Eileen Howard, Trustee, Royal BlindSociety www.fedoraconsult
  20. 20. Strategic MarketingClient: Bwise/IGI Legal Assist www.fedoraconsult
  21. 21. Online/generalmarketingClient: The Old Rectory Hotel www.fedoraconsult
  22. 22. Call us on 01743 366288Email: www.fedoraconsult