WordPress SEO Essentials

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Intelligently setup, optimize and manage WordPress for SEO

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WordPress SEO Essentials

  1. 1. WordPress SEO Essentials Jon Henshaw
  2. 2. Shortened URLs http://hen.sh/ aw case sensitive
  3. 3. Overview <ul><li>WordPress Setup </li></ul><ul><li>Information Architecture </li></ul><ul><li>Frenemy Communication </li></ul><ul><li>Content Enhancement </li></ul>
  4. 4. Run multiple instances of WordPress <ul><li>WordPress MU http://hen.sh/ 2p </li></ul><ul><li>Single Install Hack http://hen.sh/ 2q </li></ul>
  5. 5. Hosting & Traffic <ul><li>Unique IP / C-Block </li></ul><ul><li>Cheap – but not too cheap </li></ul><ul><li>Use WP-Cache http://hen.sh/ 2T </li></ul><ul><li>Use Amazon S3 http://hen.sh/ 2s </li></ul>
  6. 6. Scraper Protection / Opportunity <ul><li>Delay RSS Feeds http://hen.sh/ 2t </li></ul><ul><li>RSS Footer http://hen.sh/ 2u </li></ul>
  7. 7. Navigation Structure <ul><li>All In One SEO Pack http://hen.sh/ 2v </li></ul><ul><li>Permalink Structure </li></ul><ul><ul><li>domain/category/title/ </li></ul></ul><ul><ul><li>domain/title/ </li></ul></ul><ul><ul><li>domain/id/title/ </li></ul></ul><ul><li>Block Archives </li></ul><ul><li>Minimize Categories </li></ul>
  8. 8. META Tweakage <ul><li>SEO Title Tag http://hen.sh/ 2U </li></ul><ul><li>HeadSpace2 SEO http://hen.sh/ 2D </li></ul><ul><li>Robots META http://hen.sh/ 2E </li></ul><ul><li>All In One SEO Pack http://hen.sh/ 2v </li></ul>
  9. 9. Quality Indicators <ul><li>Terms of Service </li></ul><ul><li>Privacy Policy </li></ul><ul><li>Public Whois </li></ul><ul><li>Phone Number </li></ul><ul><li>Physical Address </li></ul><ul><li>Accessibility </li></ul><ul><li>Microformats http://hen.sh/ 2w </li></ul>
  10. 10. Frenemy Communication <ul><li>It’s all about data </li></ul><ul><li>Header / Footer http://hen.sh/ 2x </li></ul><ul><li>Google XML Sitemaps http://hen.sh/ 2y </li></ul><ul><li>Google Analytics for Stats? </li></ul>
  11. 11. Frenemy Stat Alternatives <ul><li>WassUp http://hen.sh/ 2z </li></ul><ul><li>Woopra http://hen.sh/ 2A </li></ul><ul><li>Clicky http://hen.sh/ 2B </li></ul><ul><li>Mint http://hen.sh/ 2C </li></ul>
  12. 12. Content Enhancers <ul><li>Insights http://hen.sh/ 2F </li></ul><ul><li>Zemanta http://hen.sh/ 2G </li></ul><ul><li>FeedWordPress http://hen.sh/ 2K </li></ul><ul><li>Paginated Comments http://hen.sh/ 2L </li></ul>
  13. 13. Internal Linkage <ul><li>Cross Linker http://hen.sh/ 2H </li></ul><ul><li>SEO Smart Links http://hen.sh/ 2J </li></ul><ul><li>Bayesian Top Title Learner http://hen.sh/ 2M </li></ul>
  14. 14. Affiliate Links <ul><li>skaDoogle http://hen.sh/ 2N </li></ul><ul><li>Link-A-Dink http://hen.sh/ 2O </li></ul><ul><li>SEOROI Internal Link Building http://hen.sh/ 2P </li></ul><ul><li>Ninja Affiliate ($$$) http://hen.sh/ 2Q </li></ul>
  15. 15. Ongoing Strategy <ul><li>Post Frequency </li></ul><ul><li>Link Building </li></ul><ul><li>External Links </li></ul><ul><li>Site Maintenance </li></ul><ul><ul><li>Broken Link Checker http://hen.sh/ 2R </li></ul></ul><ul><li>Engage Socially </li></ul>
  16. 16. Social Me <ul><li>twitter.com/ RavenJon </li></ul><ul><li>facebook.com/ henshaw </li></ul><ul><li>linkedin.com/in/ jonhenshaw </li></ul><ul><li>jon@ raventools.com </li></ul>

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