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@RavenJon
SEO Tools to make you
Awesomer!
Jon Henshaw, Co-founder of Raven Tools
Pubcon Vegas 2016
@RavenJon
Let’s talk about speed
@RavenJon
• HTTP/2
• Aggressive GZIP
• CDN
• Caching
• WordPress plugin
@RavenJon
Reduce image file sizes with ImageOptim for Mac
http://raven.link/imageoptim
@RavenJon
Reduce image file sizes with FileOptimizer for Windows
http://raven.link/fileoptim
@RavenJon
WordPress plugin to automatically optimize images
http://raven.link/imgoptwp
@RavenJon
Use SRCSET to serve the best
image for the device
<img alt="my awesome cat" src="image.png"
srcset="cat-hd.png 2...
@RavenJon
Create smaller versions for mobile devices
@RavenJon
WordPress plugin to automate SRCSET
http://raven.link/srcsetwp
@RavenJon
Let’s get AMP’d y’all!
@RavenJon
Exciting features of AMP include:
•Copy of your content in yet another format
•Forces you to strip out unimporta...
@RavenJon
WordPress plugin to automate AMP
http://raven.link/amp
@RavenJon
WordPress plugin to customize AMP
http://raven.link/glue
@RavenJon
WordPress plugin for ALL THE THINGS!
http://raven.link/pagefrog
@RavenJon
Analyzing,
fixing and
optimizing
your site
@RavenJon
SEMRush’s Site Audit – http://raven.link/sraudit
@RavenJon
Raven’s Site Auditor – http://raven.link/audit
@RavenJon
DeepCrawl – http://raven.link/deep
Screaming Frog – http://raven.link/frog
for larger, custom analysis
@RavenJon
Prospecting
@RavenJon
Let’s go grab some data!
- Majestic
- Moz
- SEMRush
- Ahrefs
- SEMRush
- Searchmetrics
@RavenJon
@RavenJon
@RavenJon
This is Ben Wills,
maker of Ontolo.
http://raven.link/ont
He looks like a real
life prospector, so
we’ll start w...
@RavenJon
Upload the Moz and
Majestic data to Ontolo
@RavenJon
Research!
ALL THE THINGS!
@RavenJon
So many
ALL THE THINGS!
@RavenJon
This is Paul Madden
and Dom Hodgson
from Kerboo
http://raven.link/kb
One is Ker and the
other is Boo. Nobody
is ...
@RavenJon
Specify the objective
@RavenJon
Upload the Moz and
Majestic data to Ontolo
@RavenJon
Research & Analyze Links
@RavenJon
Even Contact Details
@RavenJon
This is Garrett French
from Link Prospector
http://raven.link/lp
He also looks like a
prospector, but he’s moder...
@RavenJon
Select focus
@RavenJon
No uploading data!
@RavenJon
Less data, but
streamlined UX
@RavenJon
That “Raven Export”
feature looks handy!
@RavenJon
“Hey! Want to put my
link on your page!?”
(aka Outreach)
@RavenJon
Buzzstream – http://raven.link/buzz
@RavenJon
Many messaging options
@RavenJon
Status and Notifications
@RavenJon
Pitchbox– http://raven.link/pb
@RavenJon
Built-in Inbox
I stole this image from Jon Cooper
@RavenJon
Nice reporting
I stole this image from Jon Cooper too
@RavenJon
Thank You!
Thank You!
Jon Henshaw
raventools.com
jon@raventools.com
@RavenTools
@RavenJon
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SEO Tools to Make You Awesomer!

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SEO Tools I recommend for speed, auditing, prospecting and outreach. Originally presented at Pubcon in Las Vegas.

Published in: Marketing
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SEO Tools to Make You Awesomer!

  1. 1. @RavenJon SEO Tools to make you Awesomer! Jon Henshaw, Co-founder of Raven Tools Pubcon Vegas 2016
  2. 2. @RavenJon Let’s talk about speed
  3. 3. @RavenJon • HTTP/2 • Aggressive GZIP • CDN • Caching • WordPress plugin
  4. 4. @RavenJon Reduce image file sizes with ImageOptim for Mac http://raven.link/imageoptim
  5. 5. @RavenJon Reduce image file sizes with FileOptimizer for Windows http://raven.link/fileoptim
  6. 6. @RavenJon WordPress plugin to automatically optimize images http://raven.link/imgoptwp
  7. 7. @RavenJon Use SRCSET to serve the best image for the device <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
  8. 8. @RavenJon Create smaller versions for mobile devices
  9. 9. @RavenJon WordPress plugin to automate SRCSET http://raven.link/srcsetwp
  10. 10. @RavenJon Let’s get AMP’d y’all!
  11. 11. @RavenJon Exciting features of AMP include: •Copy of your content in yet another format •Forces you to strip out unimportant things like navigation, CTAs, ads, tracking, etc… •Google hosts your content and dramatically reduces traffic to your site What’s not to love?!
  12. 12. @RavenJon WordPress plugin to automate AMP http://raven.link/amp
  13. 13. @RavenJon WordPress plugin to customize AMP http://raven.link/glue
  14. 14. @RavenJon WordPress plugin for ALL THE THINGS! http://raven.link/pagefrog
  15. 15. @RavenJon Analyzing, fixing and optimizing your site
  16. 16. @RavenJon SEMRush’s Site Audit – http://raven.link/sraudit
  17. 17. @RavenJon Raven’s Site Auditor – http://raven.link/audit
  18. 18. @RavenJon DeepCrawl – http://raven.link/deep Screaming Frog – http://raven.link/frog for larger, custom analysis
  19. 19. @RavenJon Prospecting
  20. 20. @RavenJon Let’s go grab some data! - Majestic - Moz - SEMRush - Ahrefs - SEMRush - Searchmetrics
  21. 21. @RavenJon
  22. 22. @RavenJon
  23. 23. @RavenJon This is Ben Wills, maker of Ontolo. http://raven.link/ont He looks like a real life prospector, so we’ll start with his tool.
  24. 24. @RavenJon Upload the Moz and Majestic data to Ontolo
  25. 25. @RavenJon Research! ALL THE THINGS!
  26. 26. @RavenJon So many ALL THE THINGS!
  27. 27. @RavenJon This is Paul Madden and Dom Hodgson from Kerboo http://raven.link/kb One is Ker and the other is Boo. Nobody is sure which one is which, but when the lights go out, does it really matter!?
  28. 28. @RavenJon Specify the objective
  29. 29. @RavenJon Upload the Moz and Majestic data to Ontolo
  30. 30. @RavenJon Research & Analyze Links
  31. 31. @RavenJon Even Contact Details
  32. 32. @RavenJon This is Garrett French from Link Prospector http://raven.link/lp He also looks like a prospector, but he’s modern and hip and has kids and wears pants and stuff.
  33. 33. @RavenJon Select focus
  34. 34. @RavenJon No uploading data!
  35. 35. @RavenJon Less data, but streamlined UX
  36. 36. @RavenJon That “Raven Export” feature looks handy!
  37. 37. @RavenJon “Hey! Want to put my link on your page!?” (aka Outreach)
  38. 38. @RavenJon Buzzstream – http://raven.link/buzz
  39. 39. @RavenJon Many messaging options
  40. 40. @RavenJon Status and Notifications
  41. 41. @RavenJon Pitchbox– http://raven.link/pb
  42. 42. @RavenJon Built-in Inbox I stole this image from Jon Cooper
  43. 43. @RavenJon Nice reporting I stole this image from Jon Cooper too
  44. 44. @RavenJon Thank You! Thank You! Jon Henshaw raventools.com jon@raventools.com @RavenTools @RavenJon

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