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Measuring campaign performance
like a boss,for the boss
Presented by Jon Henshaw
@RavenJon
Jon Henshaw
Co-founder of Raven Tools
SEO Geek
Lover of fast sites
makefastsites.com
@RavenJon
Identify what success is
@RavenJon
• Traffic
• Email Subscribers
• Leads
• Trial Signups
• Purchases
• Downloads
• Affiliate Clicks
KPIs
@RavenJon
Use Campaign Parameters
with offsite and onsite links
@RavenJon
CPs provides attribution to KPIs
@RavenJon
Go to gaconfig.com to create link
@RavenJon
http://digitalolympus.net/?utm_source=newsletter&utm_medium=email&utm_campaign=april2017conference
@RavenJon
Shorten URL
with YOURLS,Bitly or goo.gl
https://clck.io/digoly
@RavenJon
• Social Posts
• Email Newsletters
• Press Releases
• Advertising
• Promotional Backlinks
• Offline Collateral
U...
Social
White Papers
PDFs links
Paper Flyers
Unique links on handouts
@RavenJon
Always test with Real-Time
@RavenJon
Use Event Triggers
to record actions and goals
@RavenJon
• Affiliate Link
• Article Rating
• Blog Comment
• Contact Form
• File Download
• General Event
• Live Chat
• Ne...
@RavenJon
GA or GTM
@RavenJon
Go to gaconfig.com/event-tracking
@RavenJon
Set up everything on GTM
@RavenJon
Go to raven.link/gtmevents
@RavenJon
Events are invisible to the visitor
@RavenJon
Create Event based Goals
@RavenJon
Extend this with call tracking
on ads,white papers and brochures
@RavenJon
Create performance reports
Essential Reporting
Reporting of Campaigns, Events and Goals
Advanced Reporting
150+ Data Connection, including CallRail
@RavenJon
Thank you!
Jon Henshaw
@RavenJon
Measuring campaign performance like a boss, for the boss
Measuring campaign performance like a boss, for the boss
Measuring campaign performance like a boss, for the boss
Measuring campaign performance like a boss, for the boss
Measuring campaign performance like a boss, for the boss
Measuring campaign performance like a boss, for the boss
Measuring campaign performance like a boss, for the boss
Measuring campaign performance like a boss, for the boss
Measuring campaign performance like a boss, for the boss
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Measuring campaign performance like a boss, for the boss

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Learn how to use Campaign Parameters and Event Tracking to report on performance and attribution for your digital marketing campaigns.

Published in: Marketing
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Measuring campaign performance like a boss, for the boss

  1. 1. Measuring campaign performance like a boss,for the boss Presented by Jon Henshaw @RavenJon
  2. 2. Jon Henshaw Co-founder of Raven Tools SEO Geek Lover of fast sites makefastsites.com
  3. 3. @RavenJon Identify what success is
  4. 4. @RavenJon • Traffic • Email Subscribers • Leads • Trial Signups • Purchases • Downloads • Affiliate Clicks KPIs
  5. 5. @RavenJon Use Campaign Parameters with offsite and onsite links
  6. 6. @RavenJon CPs provides attribution to KPIs
  7. 7. @RavenJon Go to gaconfig.com to create link
  8. 8. @RavenJon http://digitalolympus.net/?utm_source=newsletter&utm_medium=email&utm_campaign=april2017conference
  9. 9. @RavenJon Shorten URL with YOURLS,Bitly or goo.gl
  10. 10. https://clck.io/digoly
  11. 11. @RavenJon • Social Posts • Email Newsletters • Press Releases • Advertising • Promotional Backlinks • Offline Collateral Use with →
  12. 12. Social
  13. 13. White Papers PDFs links
  14. 14. Paper Flyers Unique links on handouts
  15. 15. @RavenJon Always test with Real-Time
  16. 16. @RavenJon Use Event Triggers to record actions and goals
  17. 17. @RavenJon • Affiliate Link • Article Rating • Blog Comment • Contact Form • File Download • General Event • Live Chat • Newsletter Signup • Product Rating • RSS Subscription • User Registration • Video Types
  18. 18. @RavenJon GA or GTM
  19. 19. @RavenJon Go to gaconfig.com/event-tracking
  20. 20. @RavenJon Set up everything on GTM
  21. 21. @RavenJon Go to raven.link/gtmevents
  22. 22. @RavenJon Events are invisible to the visitor
  23. 23. @RavenJon Create Event based Goals
  24. 24. @RavenJon Extend this with call tracking on ads,white papers and brochures
  25. 25. @RavenJon Create performance reports
  26. 26. Essential Reporting Reporting of Campaigns, Events and Goals
  27. 27. Advanced Reporting 150+ Data Connection, including CallRail
  28. 28. @RavenJon Thank you! Jon Henshaw @RavenJon

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