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Capitalizing on Twitter

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How to setup profiles, engage users, and market your company via Twitter

Capitalizing on Twitter

  1. Capitalizing on Twitter Jon Henshaw
  2. Overview <ul><li>Profile Setup (Yawn) </li></ul><ul><li>Initial Engagement </li></ul><ul><li>Stuff You Can and Should Do </li></ul><ul><li>Stuff You Shouldn’t Do But Could </li></ul>
  3. Who Are You? Unrealistically Hot! Fake Celebrity
  4. Who Are You? Expert & Guru Brand
  5. A “Real” Person
  6. Bad Profile
  7. Good Profile
  8. Things You’ll Need <ul><li>3 rd Party Tools </li></ul><ul><li>Developers </li></ul><ul><li>Creativity </li></ul><ul><li>Proxy Servers </li></ul>
  9. Initial Engagement <ul><li>Follow Target Groups </li></ul><ul><li>Unfollow Gently & Randomly </li></ul><ul><li>Maintain Your Ratio </li></ul><ul><li>Contribute & Stay On Topic </li></ul><ul><li>Retweet for Max Ego Boost </li></ul><ul><li>Find Topics in Twitter Search </li></ul>
  10. Autopilot <ul><li>RSS Feeds </li></ul><ul><li>Search and Auto-Retweet or Copy Tweet </li></ul><ul><li>Schedule Repeat Tweets </li></ul>
  11. Event Promotion <ul><li>Target Geolocation </li></ul><ul><li>Monitor Search Terms </li></ul><ul><li>Auto-Reply / Mention on Matches </li></ul>
  12. Monitter
  13. Corporate Use <ul><li>Use Brand in Username </li></ul><ul><li>Control Access </li></ul><ul><li>Sales and Support </li></ul><ul><ul><li>Retain Customers </li></ul></ul><ul><ul><li>Gain New Customers </li></ul></ul><ul><li>Distribute Coupons / Promos </li></ul><ul><li>Job Recruiting </li></ul><ul><li>Crowd Sourcing </li></ul>
  14. CoTweet
  15. Affiliate Marketing <ul><li>Create Thousands of Accounts </li></ul><ul><li>Have All of the Accounts Follow Each Other </li></ul><ul><li>Follow Accounts that Follow a Lot of Accounts </li></ul>
  16. Affiliate Option 1 <ul><li>Use Autopilot Techniques </li></ul><ul><li>Add Affiliate Site Feeds to Feed List </li></ul>
  17. Affiliate Option 2 <ul><li>Search Keywords & Hashes </li></ul><ul><li>Setup Autoresponders </li></ul>
  18. Affiliate Option 3 <ul><li>Setup Searches </li></ul><ul><li>Create Reply Templates </li></ul><ul><li>Randomly Rotate Templates </li></ul><ul><li>Set Frequency Rate & Intermingle with Autopilot </li></ul>
  19. Email Aggregation <ul><li>Free Resources Requiring Email to Download </li></ul><ul><li>Tweets Related to Newsletters </li></ul><ul><li>Private Beta Signups </li></ul>
  20. Drive Impressions <ul><li>Same as Affiliate Option 3 </li></ul><ul><li>Works Best for Celebs/Models </li></ul><ul><li>Target Mentions </li></ul>
  21. Additional Tools <ul><li>EasyTweets </li></ul><ul><li>Topify </li></ul><ul><li>Incoming </li></ul><ul><li>Google It! </li></ul>
  22. Social Me <ul><li>twitter.com/ RavenJon </li></ul><ul><li>facebook.com/ henshaw </li></ul><ul><li>linkedin.com/in/ jonhenshaw </li></ul><ul><li>jon@ raventools.com </li></ul>

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