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RAVEN TRAINING SESSION

Animal-Proof Your Website
Presented by Jon Henshaw, Co-Founder of Raven
Animal-Proof Your Website

I will eat your duplicate low quality content!
and then poop it all out on your site.
Find Duplicate Content
Canonicalize or dump it
Find Low Traffic Content
Dump it, redirect it, rewrite it or NOINDEX it
Find Irrelevant Content
Make it relevant or dump it
rel=“author”
Build trust, authority and visibility with authorship
Animal-Proof Your Website

When I eat crappy links, I lose feathers.!
When I lose feathers, you lose rankings.
Research Backlinks
Find low authority and trustworthy sites
Find Toxic Links
Use a service like Link Risk to find toxic links
http://linkrisk.com/
Disavowing Links
Most sites do not need this
https://www.google.com/webmasters/tools/disavow-links-main
Anchor Text Diversity
With the exception of brand keywords, keep anchor text diversified
Vs.

Quality over Quantity
Get trustworthy and authoritative links
Leverage Social Media
Make linkable content and share it like a boss!
Animal-Proof Your Website

I’m a 1,200 heart beats per minute wreck!
that consumes half its body weight each day.!
!

And ...
Write Focused Content
Write for the long-tail and consider related entities
Animal-Proof Your Website

Semantic Diversity
Focus on variations of the same topic and
consider more conversational copy
Brand Citation

Parenting Tips

Toddler Behavior

Mommy

Lifestyle

Brand Citation

Parenting Tips

Toddler Behavior
My pa...
Animal-Proof Your Website

Don’t Forget
•

Speed

•

Engagement

•

Structured Data

•

Signals
Animal-Proof Your Website

Q&A
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Animal-Proof Your Website

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Overwhelmed with Google’s Pandas, Penguins and Hummingbirds? Raven co-founder Jon Henshaw will teach you how to keep the critters at bay. Animal by animal, you’ll learn the technical SEO and content tactics that will help your website stay visible in search engines and popular with visitors.

Published in: Marketing, Business, Technology
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Animal-Proof Your Website

  1. 1. RAVEN TRAINING SESSION Animal-Proof Your Website Presented by Jon Henshaw, Co-Founder of Raven
  2. 2. Animal-Proof Your Website I will eat your duplicate low quality content! and then poop it all out on your site.
  3. 3. Find Duplicate Content Canonicalize or dump it
  4. 4. Find Low Traffic Content Dump it, redirect it, rewrite it or NOINDEX it
  5. 5. Find Irrelevant Content Make it relevant or dump it
  6. 6. rel=“author” Build trust, authority and visibility with authorship
  7. 7. Animal-Proof Your Website When I eat crappy links, I lose feathers.! When I lose feathers, you lose rankings.
  8. 8. Research Backlinks Find low authority and trustworthy sites
  9. 9. Find Toxic Links Use a service like Link Risk to find toxic links http://linkrisk.com/
  10. 10. Disavowing Links Most sites do not need this https://www.google.com/webmasters/tools/disavow-links-main
  11. 11. Anchor Text Diversity With the exception of brand keywords, keep anchor text diversified
  12. 12. Vs. Quality over Quantity Get trustworthy and authoritative links
  13. 13. Leverage Social Media Make linkable content and share it like a boss!
  14. 14. Animal-Proof Your Website I’m a 1,200 heart beats per minute wreck! that consumes half its body weight each day.! ! And I except nothing less than organic, all! natural content nectar from your site.
  15. 15. Write Focused Content Write for the long-tail and consider related entities
  16. 16. Animal-Proof Your Website Semantic Diversity Focus on variations of the same topic and consider more conversational copy
  17. 17. Brand Citation Parenting Tips Toddler Behavior Mommy Lifestyle Brand Citation Parenting Tips Toddler Behavior My page about Terrible Twos Parenting Tips Terrible Twos Parenting Media Press Release Parenting Advice Smart, Relevant Links Do this through outreach, PR, social, email, relationships, etc…
  18. 18. Animal-Proof Your Website Don’t Forget • Speed • Engagement • Structured Data • Signals
  19. 19. Animal-Proof Your Website Q&A

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