How to Get the Influencers to Write About Your Startup

2,839 views

Published on

Tips and strategies for PR practitioners on how to do a successful blogger outreach program and get the influencers to write about your brand / product.

Visit www.iJustDid.org for more insightful articles on digital marketing, community management and blogging.

Follow @jonharules on Twitter for more updates on events and hottest #startups.

Tweet me @jonharules for a copy of this presentation.

You may view the record of the talk here: http://www.youtube.com/watch?v=R5V_i2gVUFQ

Published in: Self Improvement, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,839
On SlideShare
0
From Embeds
0
Number of Embeds
1,346
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

How to Get the Influencers to Write About Your Startup

  1. 1. Jonha Revesencio www.iJustDid.org @jonharulesHow to Get theInfluencers toWrite AboutYour Startup• Jonha Ducayag Revesencio• Community Manager, Digital Marketer
  2. 2. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharulesAbout Me: Community Builder and Outreach-Bloggers and Influencers Outreachfor Asia Pacific-Blogger for iJustDID.org- LittleBird’s Top 500 CommunityManagers to Follow on TwitterGlobally
  3. 3. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharulesDefine InfluencersPopularity gets people’s attentionInfluence get people to ACTION.
  4. 4. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharulesPopular vs. InfluencersPopular InfluencersCelebrities- expensive, complicatedSatisfied CustomersPaid Endorsers- Same as aboveBloggers / BrandAdvocates- Visible, PR-friendly, easy tocollaborate with
  5. 5. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharulesTo Which Influencers Will You Get Access to?1. Tap into their specific readership / specificdemographic2. Third-party credibility3. There are countless of ways you can work withthem!
  6. 6. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharulesHow to Approach Bloggers?1. Tailor your message2. Dont copy paste3. Keep it short4. Be honest5. Spell out why its of value6. Be polite7. Be accurate
  7. 7. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharulesHow to NOT Approach Bloggers?Bloggers blog are not extension of your corporate blog.Don’t send them your lame Press Release!
  8. 8. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharules3 C’s Approach1. ConciseWhy would the blogger blog about you?
  9. 9. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharules3 C’s That People Need2. Creative
  10. 10. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharules3 C’s That People Need3. ConsistentKeep the relationship withbloggers even before andespecially after thecampaign.Don’t be like the guy whoonly steps his foot forwardduring courting.
  11. 11. Jonha Revesencio www.iJustDid.org @jonharulesJonha Revesencio www.iJustDid.org @jonharulesTools / Sites That Can Help in Your Outreach1. Pitchpigeon- delivers your pitch about your app to theworld’s best-known tech blogs and tech journalists2. Presspass.me – directory of journalists on Twitter3. BuzzStream – link prospecting, tracking4. Outsource the outreach -199Jobs, Freelancer, etc
  12. 12. Jonha Revesencio www.iJustDid.org @jonharulesQuestions? Blog: iJustDid.orgTwitter: @jonharulesEmail:jonharules@gmail.com

×