Chapter 9 app pwrpt

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Chapter 9 app pwrpt

  1. 1. Chapter Nine App<br />
  2. 2. Summary of Chapter Nine App <br />In our presentation, we will discuss the App which we have created: <br />Chapter 9 App. This App was designed to enhance your knowledge on<br />how to write business letters. The App will include:<br />Business letters characteristics<br />Different types of business letters<br />Significance of business letters<br />Additional Information<br />Quiz<br />Outside research was conducted to allow us to examine these<br />objectives in specific.<br />
  3. 3. Significance and Preparation of Business Letters<br />Importance of business letters:<br />For a permanent record <br />Provide confidentiality <br />Carry formality and sensitivity<br />Present well-considered messages <br />Three phases of the 3X3 writing process<br />determine the purpose of the letter, visualize the audience and anticipate the reaction of readers <br />collect information for the first draft <br />read the letter and revise it <br />The following academic book and the .edu site could help students better <br />understand the content above: <br />http://www.flatworldknowledge.com/pub/business-communication-<br />success/154694<br />http://owl.english.purdue.edu/owl/resource/653/01/<br />
  4. 4. Structure and characteristics of good business letters <br />Structure:<br />Direct opening <br />Detailed body<br />Courteous conclusion <br />Characteristics <br />Clear content<br />Goodwill tone<br />Appropriate form <br />The follow article “Business letters” by Yvonne Alexander and the <br />Discussion form could help students better understand the good <br />Structure and characteristics of business letters.<br />http://www.alexcommunications.com/articles.htm<br />http://www.ask.com/questionsabout/BusinessLetterFormat<br />
  5. 5. Request and Order Letters <br />Structure of Request Letter <br /> Direct opening with the purpose <br /> Detailed body with explanation and justification of the request<br /> Courteous closing with action request and appreciation <br />Structure of order letter<br />Direct opening with an introduction of the order and an authorization of purchase<br />Detailed body including desired items, quantity, unit price, total price, and order number<br />Clear closing stating the payment method and the date when the merchandise should be sent, and showing appreciation <br />The following Podcast helps students better understand request and order<br />letters:http://salesmanagement20.com/blog/2010/04/06/episode-29-writing-<br />winning-sales-letters-with-ralph-allora/<br />
  6. 6. Effective Direct Claim Letters<br />What is well-written claim ?<br />Opening with description of problem<br />Explaining and justifying without emotion<br />Closing with a summary of action request <br />Enclosing the copies of relevant documents<br />The following Newsletter could help you build the ability of writing<br />effective claim letters: <br />http://www.grad.washington.edu/students/fa/fulbright/reference-<br />letters.pdf<br />
  7. 7. Elements of Reply Letters <br />A clear subject line<br />Relevant information the reader wants <br />Good news presenting in the opening<br />Additional information in the body<br />Cordial and personalized closing<br />Details of procedure if needed<br />The following source would help you better prepare for a reply<br />letter.<br />Video: http://www.youtube.com/watch?v=I2txr6OY5dY<br />
  8. 8. Adjustment Letter<br />Three goals of the adjustment letter:<br />To correct the mistake<br />To regain the customer confidence <br />To promote business <br />Structure of the adjustment letter <br />To grant the claim in the opening <br />To restate the problem and offer solution in the body<br />To show appreciation and promote business in the closing <br />The following link could help you better understand this sector of business writing.<br />Image(s): http://www.docstoc.com/docs/13563455/Letter-of-adjustment <br />samples-in-reply-to-a-customer-complaint<br />
  9. 9. Goodwill Messages<br />Three types of goodwill messages<br />Gift thank-yous’<br />Thank-you for favours<br />Expressions of sympathy<br />Tips for writing different goodwill messages<br />For gift thank-yous’: Identify the gift, show the appreciation, and share the way how you will use it<br />For thank-you for favours: show the great appreciation <br />For expression of sympathy: Mention the loss, offer assistance, and summarize on positive note<br />The following source could help you know better about the goodwill<br />message writing.<br />Facebook Community: <br />http://www.facebook.com/note.php?note_id=399864426706<br />
  10. 10. More Feedback<br />Business Writing Blog: http://www.businesswritingblog.com/<br />Charitable Organization: http://easternlightepm.com/excelforcharity/<br />An organization that has writing competitions<br />Getting involved can help improve your writing skills<br />Peer reviewed journal: http://www.natcom.org/Default.aspx?id=426&libID=447<br />
  11. 11. Bibliography<br />Alexander. "Articles, Business Writing Newsletter, Corporate Communications." Business Writing Seminars, Technical Writing Skills. Web. 13 June 2011. <http://www.alexcommunications.com/articles.htm>.<br />Allora, Ralph. "Episode 29 – Writing Winning Sales Letters." Audio blog post. SalesManagement20. 6 Apr. 2010. Web. 08 June 2011. <http://salesmanagement20.com/blog/2010/04/06/episode-29-writing-winning-sales-letters-with-ralph-allora/>.<br />Chen, Wei. "What Is a Good Business Letter? - EnglishClub.com." EnglishClub.com - Because People Speak English. 22 Jan. 2011. Web. 13 June 2011. <http://my.englishclub.com/profiles/blogs/what-is-a-good-business-letter?id=2524315:BlogPost:913288>.<br /> <br />Doyle, Alison. "Business Letter Template - General Business Letter Template." Job Search - Jobs, Resume & Interview Advice from About.com. Web. 11 June 2011. <http://jobsearch.about.com/od/morejobletters/a/businessletter.htm>.<br /> <br />Gossimer. "How to Write a Business Letter? | Facebook." Welcome to Facebook - Log In, Sign Up or Learn More. 13 June 2010. Web. 10 June 2011. <http://www.facebook.com/note.php?note_id=399864426706>.<br /> <br />Hymas, Valerie, Dudderar, Jody. "Reference Letters and Language Evaluations." Fulbright Applicant Newsletter (27 Sept. 2006): 1-2. Print.<br /> <br />Johnston, Lynn G. "Business Writing." Web log post. Business Writing. 10 June 2011. Web. 11 June 2011. <http://www.businesswritingblog.com/>. <br />
  12. 12. Bibliography II<br />"Letter of Adjustment Samples in Reply to a Customer Complaint." Docstoc – Documents, Templates, Forms, Ebooks, Papers & Presentations. Web. 10 June 2011. <http://www.docstoc.com/docs/13563455/Letter-of-adjustment-samples-in-reply-to-a-customer-complaint>.<br />McLean, Scott. Business Communication for Success. Flat World Knowledge, 2010. Print.<br /> <br />Miller, Katherine. "Communication Monographs." Communication Monographs (2007). National Communication Association. 2007. Web. 10 June 2011. <http://www.natcom.org/Default.aspx?id=426&libID=447>.<br />"Purdue OWL: Basic Business Letters." Welcome to the Purdue University Online Writing Lab (OWL). Web. 10 June 2011. <http://owl.english.purdue.edu/owl/resource/653/01/>.<br />"Test: Business Letter Basics." Free English Tests for ESL/EFL, TOEFL®, TOEIC®, SAT®, GRE®, GMAT®. Web. 11 June 2011. <http://www.english-test.net/esl/learn/english/grammar/ai139/esl-test.php>.<br /> <br />UpWritePress. “The Key Forms of Business Writing: Basic Letter” Tutorial. 6 Mar. 2009. YouTube. 10 June 2011.<br /> <br />"Writing Competitions in Aid of Charities | Win a Cash Prize & Literary Glory Whilst Helping a Charity." Eastern Light EPM - Web Design - Entertainment - Publishing - Marketing - Business Opportunities - Competitions. WordPress. Web. 12 June 2011. <http://easternlightepm.com/excelforcharity/>.<br />UpWritePress. “The Key Forms of Business Writing: Basic Letter” Tutorial. 6 Mar. 2009. YouTube. 10 June 2011.<br />
  13. 13. The URL of the App<br />if you want a better grade on the final, please click on the following link:<br />http://zenome.com/directory/index.php?parentID=007.063.009.999&pageNumber=1&orderBy=r&count=21  <br />Hope everyone enjoyed the <br />presentation and gets a good <br />grade!<br />

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