Jones how to use google analytics part 3

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Jones how to use google analytics part 3

  1. 1. How  to  Use     Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 1
  2. 2. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 2 Welcome  to  Part  3  of  our  series!  
  3. 3. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 3 What  can  I  expect  from  Google   Analy/cs  (GA)?  
  4. 4. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 4 Google  Analy/cs  give   OBJECTIVE  measures!  
  5. 5. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 5 GA  reports  are  composed  of   graphs  and  numbers  
  6. 6. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 6 Why  do  I  need  to  know     the  numbers  and  graphs?  
  7. 7. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 7 Numbers  and  graphs  help  you     SEE  reality  clearly  
  8. 8. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 8 Numbers  and  graphs  provide   measurement  of  performance  
  9. 9. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 9 -­‐  If  you  can't  measure   something,  you  can't   understand  it.     -­‐  If  you  can't  understand  it,   you  can't  control  it.     -­‐  If  you  can't  control  it,          you  can't  improve  it.”      H.  James  Harrington  
  10. 10. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 10 "What  gets  measured   gets  done,       what  gets  measured  and   fed  back  gets  done  well,       what  gets  rewarded  gets   repeated.”     John  E.  Jones  
  11. 11. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 11 Not  yet  convinced  if  you  need   Google  Analy/cs?      
  12. 12. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 12 There’s  ONE  way  to  find  out…  
  13. 13. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 13 Are  you  up  for  a  TEST?  
  14. 14. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 14 You  only  need  to  answer  a  few   ques/ons…  
  15. 15. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 15 How  well  do  you  know  your   website  visitors?      
  16. 16. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 16 Do  you  know  how  many  visitors   did  your  website  have  TODAY?  
  17. 17. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 17 Do  you  know  if  you  have  visitors   from  Asia,  Antar/ca,  or  Europe?  
  18. 18. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 18 If  your  readers  are  from  Asia,       do  you  know  which  part  of  Asia?    
  19. 19. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 19 Do  you  know  which  browser    they  used  to  go  to  your  site?  
  20. 20. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 20 Do  you  know  where  your  traffic     is  coming  from?    
  21. 21. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 21 Do  you  know  which  of  your     posts  did  they  love  the  most?  
  22. 22. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 22 How  can  you  sell  to  your  visitors     if  you  do  not  know  them?  
  23. 23. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 23 You  said  you  know  some  of  the   answers….  BUT…  
  24. 24. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 24 How  sure  are  YOU     of  your  answers?  
  25. 25. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 25 Do  you  want  to  have  the     RIGHT  ANSWERS?  
  26. 26. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 26 NOW,  are  YOU  ready  to  see   some  of  the  GA  reports?
  27. 27. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 27 In  your  browser,  type   h^p://www.google.com/analy/cs  
  28. 28. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 28 Click  “Sign  In”  and  enter  your   details  
  29. 29. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 29 Click  on  the  name  of  your  website  
  30. 30. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 30 Click  the  name  of  your  site  again  
  31. 31. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 31 You  will  see  your  Dashboard  
  32. 32. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 32 Looks  familiar  right?  
  33. 33. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 33 By  this  /me,  you  should  have   overcome  your  fear  of  numbers  right?  
  34. 34. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 34 Just  relax  and  enjoy  the  learning   process!  
  35. 35. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 35 Now,  back  to  your  Dashboard  
  36. 36. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 36 No/ce  the  led  side?  
  37. 37. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 37 Zoomed  in  image    
  38. 38. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 38 Each  of  these  main  tabs  contain      reports  about  your  website  (w/  blue  icons)  
  39. 39. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 39 For  reports  about  your  visitors,  you   have  “Audience”  
  40. 40. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 40 For  reports  about  your  ad   campaigns,  you  have  “Adver/sing”  
  41. 41. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 41 Google  Analy/cs  have  different   reports  about  your  site!    
  42. 42. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 42 Remember  our  li^le  test  earlier???  
  43. 43. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 43 How  well  do  you  know  your   website  visitors?      
  44. 44. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 44 Let’s  find  out  the  RIGHT  answers!  
  45. 45. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 45 Ques/on:  Do  you  know  how  many   visitors  did  your  website  have   TODAY?  
  46. 46. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 46 Click  “Audience”  
  47. 47. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 47 A  drop  down  panel  will  appear!  
  48. 48. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 48 Again,  each  tab  has  a  report  on   audience  behavior  on  your  site!  
  49. 49. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 49 Now,  you  click  “Overview”  
  50. 50. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 50 You  will  see  “Overview”  
  51. 51. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 51 Mouse  over  the  date  to  see  your   number  of  visitors  on  that  day!  
  52. 52. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 52 Ques/on:    Do  you  know  if  you   have  visitors  from  Asia,  Antar/ca,   or  Europe?  
  53. 53. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 53 Click  “Audience”  
  54. 54. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 54 Are  you  curious  where  your   readers  are  coming  from?  
  55. 55. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 55 Click  “Demographics”  
  56. 56. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 56 This  is  what  you  will  see!  
  57. 57. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 57 This  website  has  readers  in  the   Philippines,  US,  Canada  and  UAE  
  58. 58. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 58 Now  drill  down  and  ask,  which   states  in  the  US  are  my  readers   coming  from?  
  59. 59. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 59 Click  on  “United  States”  
  60. 60. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 60 You  will  see  the  map  where  your   readers  are…  
  61. 61. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 61 Scroll  down  and  you  will  see   specific  figures  per  state  
  62. 62. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 62 Ques/on:    Do  you  know  which   browser  they  used  to  go  to  your  site?  
  63. 63. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 63 Click  “Technology”  
  64. 64. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 64 A  drop  down  panel  will  appear  
  65. 65. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 65 Click  “Browser  &  OS”  
  66. 66. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 66 You  will  see  this  screen  
  67. 67. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 67 Scroll  down  and  you  will  see  this…  
  68. 68. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 68 This  means  that  many  of     your  visitors  use  Chrome  
  69. 69. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 69 If  you  prefer  a  pie  chart,  you  can   see  one  on  the  right  side  
  70. 70. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 70 Are  you  curious  if  they  used  a   mobile  device  to  view  your  site?  
  71. 71. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 71 Click  “Mobile”  
  72. 72. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 72 A  drop  down  panel  will  appear  
  73. 73. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 73 Click  “Overview”  
  74. 74. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 74 Now  you  know  the  answer!  
  75. 75. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 75 No/ce  the  boxes  on  the  upper   right  hand?  
  76. 76. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 76 You  can  choose  the  type  of  chart   that  you  want!  
  77. 77. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 77 If  you  want  just  numbers  and  no   chart,  click  the  box  with  rows  
  78. 78. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 78 Numbers  are  all  that  you  will  see!  
  79. 79. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 79 To  see  a  pie  chart,     click  the  round  box  
  80. 80. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 80 Viola!  A  pie  chart!  
  81. 81. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 81 Want  a  bar  chart?     Click  the  tab  with  bars  
  82. 82. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 82 Now,  you  have  bar  chart!  
  83. 83. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 83 Ques/on:    Do  you  know  where  you   traffic  is  coming  from?    
  84. 84. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 84 Go  back  to  the  main  tabs  on  the   led  side  (with  blue  icons)  
  85. 85. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 85 Click  “Traffic  Sources”  
  86. 86. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 86 A  drop  down  panel  will  appear  
  87. 87. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 87 Click  “Sources”  
  88. 88. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 88 A  drop  down  panel  will  appear  
  89. 89. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 89 Click  “All  Traffic”  
  90. 90. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 90 You  will  see  your  sources  of  traffic!  
  91. 91. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 91 Ques/on:    Do  you  know  which  of   your  posts  did  they  love  the  most?  
  92. 92. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 92 Click  “Content”  
  93. 93. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 93 A  drop  down  panel  will  appear  
  94. 94. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 94 Click  “Site  Content”  
  95. 95. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 95 Another  drop  down  panel  will   appear  
  96. 96. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 96 Click  “All  Pages”  
  97. 97. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 97 You  will  see  your  top  posts!  
  98. 98. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 98 Click  “Site  Speed”  
  99. 99. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 99 A  drop  down  panel  will  appear  
  100. 100. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 100 Click  “Overview”  
  101. 101. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 101 You  will  see  this  info…  
  102. 102. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 102 One  reason  why  you  may  have     less  visitors  is  because  it  takes  long     for  your  page  to  load  
  103. 103. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 103 Hoorraaayyy!   You  now  have  the     RIGHT  ANSWERS     about  your  website!  
  104. 104. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 104 Bear  in  mind  that     what  we  have  explored  is  just     the  /p  of  the  iceberg!  
  105. 105. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 105 Just  click  on     the  different  reports  to  learn  more     about  your  website!  
  106. 106. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 106 Hope     YOU     had  a     Posi/vely   Awesome     Learning   Experience!!!  
  107. 107. Read  my  story  @  Posi/velyAwesomeVA@wordpress.com 107 Big  Thanks     h^p://www.flickr.com/photos/     h^p://flickrcc.bluemountains.net/     h^p://www.fotopedia.com/     h^p://search.crea/vecommons.org/     h^p://www.flyte.biz/     h^p://support.google.com/googleanaly/cs   /  

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