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Insurance By: Courtney Dukes
The Facts <ul><li>Progressives’ mission statement </li></ul><ul><li>Goals </li></ul><ul><li>Achievements  </li></ul>
What Do We Know About Homeowner’s Insurance? <ul><li>What is homeowner’s insurance </li></ul><ul><li>It’s protection </li>...
Well… How Much Insurance Does a Homeowner Need? <ul><li>Three options to help you decide what type of insurance you need <...
Will Flo Have to Work Overtime Now? <ul><li>Explain the economic downfalls of housing </li></ul><ul><li>Describe the new l...
Progressive _______ Insurance <ul><li>Auto? NO. Explain that there are many options with Progressive and that we would lik...
Will  This Be Effective? <ul><li>Explain how we will measure effectiveness using surveys and actual results (new clients) ...
-Name of New Advertisement- <ul><li>Display and explain new advertisement targeted to homeowner’s. </li></ul>
How Much Will This Cost? <ul><li>Describe budget allocations for each idea (survey, new commercials, other strategies). </...
Results! <ul><li>Explain how the Progressive would benefit from this strategy </li></ul><ul><ul><li>New customers </li></u...
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Progressive Insurance

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Progressive Insurance

  1. 1. Insurance By: Courtney Dukes
  2. 2. The Facts <ul><li>Progressives’ mission statement </li></ul><ul><li>Goals </li></ul><ul><li>Achievements </li></ul>
  3. 3. What Do We Know About Homeowner’s Insurance? <ul><li>What is homeowner’s insurance </li></ul><ul><li>It’s protection </li></ul><ul><li>Does it protect other things than a home? </li></ul>
  4. 4. Well… How Much Insurance Does a Homeowner Need? <ul><li>Three options to help you decide what type of insurance you need </li></ul><ul><li>The simple equation to follow to help you decide </li></ul><ul><li>Who else to seek help from </li></ul>
  5. 5. Will Flo Have to Work Overtime Now? <ul><li>Explain the economic downfalls of housing </li></ul><ul><li>Describe the new line of commercials </li></ul><ul><ul><li>Flo will go thru the same motions as with auto insurance but a new script for homeowner’s insurance. </li></ul></ul>
  6. 6. Progressive _______ Insurance <ul><li>Auto? NO. Explain that there are many options with Progressive and that we would like to become the #1 in another major category: homeowner’s insurance. </li></ul>
  7. 7. Will This Be Effective? <ul><li>Explain how we will measure effectiveness using surveys and actual results (new clients) and what more can be done if results are not at our set goal. </li></ul><ul><ul><li>List goals and how to achieve them. </li></ul></ul>
  8. 8. -Name of New Advertisement- <ul><li>Display and explain new advertisement targeted to homeowner’s. </li></ul>
  9. 9. How Much Will This Cost? <ul><li>Describe budget allocations for each idea (survey, new commercials, other strategies). </li></ul><ul><li>Show a timeline of events (when commercials are to be released, etc) </li></ul><ul><li>Explain how long the campaign will last and why. </li></ul>
  10. 10. Results! <ul><li>Explain how the Progressive would benefit from this strategy </li></ul><ul><ul><li>New customers </li></ul></ul><ul><ul><li>Extending the brand image </li></ul></ul><ul><ul><li>Creating more awareness </li></ul></ul>

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