Ferrari North America Email Campaign System Wireframes

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This wireframe set illustrates the general concept and functionality behind the Ferrari North America Racing Series email campaign system.

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Ferrari North America Email Campaign System Wireframes

  1. 1. Information Architect: Abi Jones Client: Ferrari North America Project: Email Campaign System Deliverables: Site Structure, Wireframes, and Interaction Design
  2. 2. 4.2.0a | Email Campaigns dashboard goal oF ThiS PagE WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides a snapshot of all scheduled emails in the system. 1. The Scheduled Emails tab People Email Files Events reports + Statistics will be selected by default, and allows the user to see all Fna Email dashboard emails scheduled for delivery in dashboard the future. The user can enter an editing mode from that 2009 Emails 1 tab, accessing areas where he recently Sent Emails drafts Scheduled Emails Create new Email or she can modify the email, Send Date Campaign Subject Review Edit change its scheduled date, and Create a Campaign change its recipient list from 3 2 4 Mon. 3/9/09 road atlanta drivers get ready! View Email Edit Email there. Email archive Weds. 3/15/09 homestead drivers important reminders View Email Edit Email list Management The number of emails that may be scheduled at any given time Mon. 3/23/09 homestead dealer guests race recap View Email Edit Email System Settings is unknown. if Fna selects to schedule more than 25 emails Mon. 4/9/09 homestead ViP guests get ready! View Email Edit Email at once, this portion may need Mon. 4/23/09 Pirelli Sweepstakes race recap View Email Edit Email to be paginated. Weds. 5/15/09 road atlanta drivers important reminders View Email Edit Email 2. Each Campaign name is linked to the detail page for Mon. 5/23/09 homestead drivers race recap View Email Edit Email that campaign. The detail page Mon. 6/9/09 homestead dealer guests get ready! View Email Edit Email includes an overview of all of the emails in the campaign and Mon. 6/23/09 homestead ViP guests race recap View Email Edit Email links to reports and details for the campaign and emails within Weds. 7/15/09 Pirelli Sweepstakes important reminders View Email Edit Email that campaign. Mon. 7/19/09 road atlanta drivers get ready! View Email Edit Email 3. Each Email name is linked to Weds. 7/25/09 homestead drivers important reminders View Email Edit Email its detail page, unsent emails Mon. 7/28/09 homestead dealer guests race recap View Email Edit Email may be edited from that detail page. Mon. 7/29/09 homestead ViP guests get ready! View Email Edit Email 4. Each ‘View Email’ link also Mon. 8/3/09 Pirelli Sweepstakes race recap View Email Edit Email goes to the email detail page, Weds. 8/15/09 road atlanta drivers important reminders View Email Edit Email from there a use can edit email Fold details, including template, Mon. 8/23/09 homestead drivers race recap View Email Edit Email text, campaign assignment and send date. Mon. 8/29/09 homestead dealer guests get ready! View Email Edit Email Mon. 9/23/09 homestead ViP guests race recap View Email Edit Email Weds. 9/25/09 Pirelli Sweepstakes important reminders View Email Edit Email Showing all scheduled emails Legal Notices | Terms and Conditions | Privacy Policy 2 FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009
  3. 3. 4.2.0b | Email Campaigns dashboard - Secondary View goal oF ThiS PagE WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides a snap- shot of the most recently sent emails in the system. 1. Sent Emails displays a list People Email Files Events reports + Statistics of the 10 emails most recently sent, arranged first by Sent Fna Email dashboard date, then by Campaign name dashboard 1 and Email Subject. 2009 Emails 6 2. Each Campaign name is recently Sent Emails drafts Scheduled Emails Create new Email linked to the detail page for 4 Sent Campaign Subject open rate CTr Campaign Email that campaign. The detail page Create a Campaign 5 reports reports includes an overview of all of 3 the emails in the campaign and Email archive 3/9/09 road atlanta drivers get ready! 72.3% 6.5% Campaign Email report 2 links to reports and details for report list Management the campaign and emails within 3/15/09 homestead drivers important reminders 18% 7.8% Campaign Email report that campaign. System Settings report 3. Each Email name is linked to 3/23/09 homestead dealer guests race recap 22% 11.2% Campaign Email report the detail page for that email. report 4/9/09 homestead ViP guests get ready! 44.5% 22.2% Campaign Email report 4. The ‘Sent’ field indicates the report date the email was sent. The exact time the email is sent is 4/23/09 Pirelli Sweepstakes race recap 72.3% 20% Campaign Email report included in the campaign and report email detail sections. 5/15/09 road atlanta drivers important reminders 18% 3% Campaign Email report 5. The ‘Open Rate’ field indi- report cates the percentage of emails 5/23/09 homestead drivers race recap 22% 12% Campaign Email report viewed by recipients. report The ‘CTR’ field indicates the 6/9/09 homestead dealer guests get ready! 44.5% 16.5% Campaign Email report click through rate for each report email. 6/23/09 homestead ViP guests race recap 72.3% 6.5% Campaign Email report report 6. The user can click on “Campaign report” in the Sent 7/15/09 Pirelli Sweepstakes important reminders 18% 7.8% Campaign Email report Emails view to see the report report for the campaign associated Fold with that email. 7 Showing 10 most recently sent emails View all 2009 Emails The user can click on “Email report” in the Sent Emails view to see the invidual report for that particular email. 7. This text displays the num- ber of emails the user is view- ing and provides a link to the entirety of the current year’s Legal Notices | Terms and Conditions | Privacy Policy email archives. 3 FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009
  4. 4. 4.2.0c | Email Campaigns dashboard Tertiary View goal oF ThiS PagE WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides a snapshot of all scheduled emails in the system. 1. The Scheduled Emails tab People Email Files Events reports + Statistics will be selected by default, and allows the user to see all Fna Email dashboard emails scheduled for delivery in dashboard the future. The user can enter an editing mode from that 2009 Emails 1 tab, accessing areas where he recently Sent Emails drafts Scheduled Emails Create new Email or she can modify the email, Send Date Campaign Subject Edit change its scheduled date, and Create a Campaign change its recipient list from 3 2 4 Mon. 3/9/09 road atlanta drivers get ready! Edit Email there. Email archive Weds. 3/15/09 homestead drivers important reminders Edit Email list Management The number of emails that may be scheduled at any given time Mon. 3/23/09 homestead dealer guests race recap Edit Email System Settings is unknown. if Fna selects to schedule more than 25 emails Mon. 4/9/09 homestead ViP guests get ready! Edit Email at once, this portion may need Mon. 4/23/09 Pirelli Sweepstakes race recap Edit Email to be paginated. Weds. 5/15/09 road atlanta drivers important reminders Edit Email 2. Each Campaign name is linked to the detail page for Mon. 5/23/09 homestead drivers race recap Edit Email that campaign. The detail page Mon. 6/9/09 homestead dealer guests get ready! Edit Email includes an overview of all of the emails in the campaign and Mon. 6/23/09 homestead ViP guests race recap Edit Email links to reports and details for the campaign and emails within not Scheduled Pirelli Sweepstakes important reminders Edit Email that campaign. not Scheduled road atlanta drivers get ready! Edit Email 3. Each Email name is linked to not Scheduled homestead drivers important reminders Edit Email its detail page, unsent emails not Scheduled homestead dealer guests race recap Edit Email may be edited from that detail page. not Scheduled homestead ViP guests get ready! Edit Email 4. Each ‘View Email’ link also not Scheduled Pirelli Sweepstakes race recap Edit Email goes to the email detail page, not Scheduled road atlanta drivers important reminders Edit Email from there a use can edit email Fold details, including template, not Scheduled homestead drivers race recap Edit Email text, campaign assignment and send date. not Scheduled homestead dealer guests get ready! Edit Email not Scheduled homestead ViP guests race recap Edit Email not Scheduled Pirelli Sweepstakes important reminders Edit Email Showing all scheduled emails Legal Notices | Terms and Conditions | Privacy Policy 4 FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009
  5. 5. 4.2.2 | Current Year Emails goal oF ThiS PagE WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides access to all emails sent and scheduled for the current season. People 1. The filtering tools shown Email Files Events reports + Statistics here use two menus, one with Email System > 2009 Emails the option to filter by Sched- uled, Sent, drafts and all dashboard 2009 Emails Emails, and another with the 2009 Emails option to filter by All Cam- paigns, Unassigned (non-cam- 1 3 Create new Email Filter By: Filter All Campaigns Scheduled paign emails) and individual campaign names. Create a Campaign See 50 | 100 | ALL items Per Page Email archive 2. This view displays sched- 2 SCHEDULED EMAILS uled emails and includes the list Management columns Scheduled date, date Campaign Subject Edit Email Email report Campaign report Campaign, Email Subject, Edit System Settings 4 5 6 Email, Email report and Cam- Mon. 3/9/09 road atlanta drivers get ready! Edit Email Unsent Campaign report paign report. Sent emails use the same columns headings, Weds. 3/15/09 homestead drivers important reminders Edit Email Unsent Campaign report but the items under Edit Email Mon. 3/23/09 homestead dealer guests race recap Edit Email Unsent Campaign report read ‘Sent’ and are unlinked and the items under Email Mon. 4/9/09 homestead ViP guests get ready! Edit Email Unsent Campaign report report read ‘Email report’ and link to the report. Mon. 4/23/09 Pirelli Sweepstakes race recap Edit Email Unsent Campaign report Weds. 5/15/09 road atlanta drivers important reminders Edit Email Unsent Campaign report 3. Pagination in this instance is set to all, the recommended Mon. 5/23/09 homestead drivers race recap Edit Email Unsent Campaign report default pagination is 50 emails. Guest Name Mon. 6/9/09 homestead dealer guests get ready! Edit Email Unsent Campaign report 4. Each Campaign name links Mon. 6/23/09 homestead ViP guests race recap Edit Email Unsent Campaign report to the detail page for that campaign. The detail page Weds. 7/15/09 Pirelli Sweepstakes important reminders Edit Email Unsent Campaign report includes an overview of all of See 50 | 100 | ALL items Per Page the emails in the campaign and links to reports and details for Page 1 | 2 | 3 | 4 the campaign and emails within that campaign. Fold 5. Each Email Subject is linked to the detail page for that email. The detail page includes links for editing unset emails and links to report information for sent emails. 6. The Edit Email link goes directly to editing mode for an email’s subject, campaign, body and scheduling informa- Legal Notices | Terms and Conditions | Privacy Policy tion. 5 FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009
  6. 6. 4.2.2.1 | Campaign details goal oF ThiS PagE WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides a detailed view of a Campaign. This page appears after clicking on a campaign’s name. People Email Files Events reports + Statistics 1. Each Campaign detail head- Email System > 2009 Emails > Homestead Driver Campaign ing includes the Campaign name, date range, completion dashboard ratio and report access. 2009 Emails homestead driver Campaign 1 (edit) 2. The user can download the Create new Email date range: March 9 - april 22, 2009 campaign report here (docu- ment types TBd). Create a Campaign Completed: 6 of 18 Emails Email archive 3. Each sent and scheduled 2 download Campaign report (csv) | Print Campaign report email will be listed in its re- list Management spective window. Each can be clicked on to see its related System Settings drafts Scheduled Emails 3 Sent Emails detail page, with scheduled emails available for editing Sent date Subject Template open rate Click rate Bouncebacks recipients report from here as well. 3/9/09 get ready! First invite invite 3.04% 2.56% .01% View list View report 4. The user can add a new email to this campaign by click- 3/15/09 get ready! 2nd invite invite 2.54% 3.56% 1.01% View list View report ing on the add new Email but- ton. This takes the user to the 3/16/09 race Update driver 2.54% 3.56% 2.01% View list View report Create Campaign process. 3/17/09 race Update 2nd Email driver 2.54% 3.56% .01% View list View report 3/20/09 race recap driver 2.54% 3.56% .69% View list View report 3/22/09 race recap 2nd Email driver 2.54% 3.56% .31% View list View report Totals 2.76% 3.35% 1.09% See 10 | 20 | ALL Items Per Page Fold Page 1 | 2 | 3 | 4 4 add nEW EMail Legal Notices | Terms and Conditions | Privacy Policy 6 FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009
  7. 7. 4.2.1.0 | Select recipients: System list goal oF ThiS PagE This page allows users to select a recipient list for an email or email campaign. WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION 1. Users must first either select an existing recipient list (System or previously-created People Email Files Events reports + Statistics Custom) or create a new one. Email System > Create new Email > Select Recipients 2. Users selecting a system list dashboard from the first drop down menu Select recipients > Compose Email > Confirm Delivery will be given the other drop- 2009 Emails down menus dynamically based 2 on that selection. in this case, Create new Email 1. SELECT LIST: the menus for homestead sys- Create a Campaign tem lists are loaded. Guest Type: Days Select Select All Homestead List Type: View list 1 Email archive 3. Users can review the recipi- ents of a system list, but may list Management 2. REVIEW RECIPIENTS: not make changes to system System Settings lists. new custom lists may be Homestead | All Classes | All Guest Types | Fri, Sun Showing 1-10 of 200 edited, as shown on 4.2.5c. laST naME FirST, TiTlE gUEST TYPE rEgiSTErEd daTES EMail anderson andy, Mr. F430 driver Fri, Sun andy@anderson.com andersanders Sam, Mr. F430 driver Fri, Sun Sam@email.com lastname First, Mr. Enthusiast Fri, Sun last@firstname.com lastname First, Mr. Enthusiast Fri, Sun last@firstname.com lastname First, Mr. Enthusiast Fri, Sun last@firstname.com lastname First, Mr. historic driver Fri, Sun last@firstname.com lastname First, Mr. historic driver Fri, Sun last@firstname.com 3 lastname First, Mr. Enthusiast Fri, Sun last@firstname.com lastname First, Mr. historic driver Fri, Sun last@firstname.com lastname First, Mr. historic driver Fri, Sun last@firstname.com Fold 3. RECIPIENTS TO CC ON THIS EMAIL: These are one-time email recipients. The addresses entered here will not be saved in the system or included in reporting. NEXT: Compose Email Legal Notices | Terms and Conditions | Privacy Policy 7 FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009
  8. 8. 4.2.1.1 | Select recipients: Make a new list goal oF ThiS PagE This page allows users to make custom recipient lists for emails and email campaigns. WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION 1. Users must first select Make a new list from the drop-down menu. People Email Files Events reports + Statistics 2. Users then select a system Email System > Create new Email > Select Recipients list or previously created cus- dashboard tom list for customization. Select recipients > Compose Email > Confirm Delivery 2009 Emails 3. By default, all recipients on the loaded custom list are Create new Email 1. Select List: selected. The user may dese- Create a Campaign 1 lect recipients by unchecking Make a New List List Type: boxes. Email archive 4. This page continues on the list Management 2. Customize List: next image. System Settings Guest Type: Days Select Select All Homestead List Type: Create Editable list 3. Edit Custom List: Homestead | All Classes | All Guest Types | Fri, Sun Showing 1-10 of 200 laST naME FirST, TiTlE gUEST TYPE rEgiSTErEd daTES EMail anderson andy, Mr. F430 driver Fri, Sun andy@anderson.com andersanders Sam, Mr. F430 driver Fri, Sun Sam@email.com lastname First, Mr. Enthusiast Fri, Sun last@firstname.com lastname First, Mr. Enthusiast Fri, Sun last@firstname.com 3 lastname First, Mr. Enthusiast Fri, Sun last@firstname.com lastname First, Mr. historic driver Fri, Sun last@firstname.com lastname First, Mr. historic driver Fri, Sun last@firstname.com Fold lastname First, Mr. Enthusiast Fri, Sun last@firstname.com lastname First, Mr. historic driver Fri, Sun last@firstname.com lastname First, Mr. historic driver Fri, Sun last@firstname.com 4 (Page continues below) Legal Notices | Terms and Conditions | Privacy Policy 8 FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009
  9. 9. 4.2.1.1 | Select recipients: Make a new list (continued) goal oF ThiS PagE WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION Continued from previous page: This page allows users to make 3. Edit Custom List: custom recipient lists for emails Homestead | All Classes | All Guest Types | Fri, Sun and email campaigns. Showing 1-10 of People Email Files Events reports + Statistics 200 1. Each recipient list must have Email System > Create new Email > Select Recipients laST naME FirST, TiTlE gUEST TYPE rEgiSTErEd daTES EMail a unique name. if the user se- lects a list name that is already anderson andy, Mr. F430 driver Fri, Sun andy@anderson.com taken, the system provides an error response such as “Pirelli andersanders Sam, Mr. F430 driver Fri, Sun Sam@email.com racing is already in use, please choose a different list name.” lastname First, Mr. Enthusiast Fri, Sun last@firstname.com if list naming is successful, the list name appears on the fol- lastname First, Mr. Enthusiast Fri, Sun last@firstname.com lowing screen. lastname First, Mr. Enthusiast Fri, Sun last@firstname.com 2. These recipients are carbon lastname First, Mr. historic driver Fri, Sun last@firstname.com copied on this email, but not included in any email reporting. lastname First, Mr. historic driver Fri, Sun last@firstname.com This primarily serves as an in- house quality review tool. lastname First, Mr. Enthusiast Fri, Sun last@firstname.com 3. a custom recipient list is lastname First, Mr. historic driver Fri, Sun last@firstname.com saved when the user clicks this lastname First, Mr. historic driver Fri, Sun last@firstname.com button. The system does not require completing the entire email process to create a cus- tom recipient list for later use. 1 4. Name This List Once you save this list it will not be updated by the system. If you need to edit this list, please do so from the admin section. 2 5. Recipients to CC on this email: These are one-time email recipients. The addresses entered here will not be saved in the system or included in reporting. Fold 3 Save Custom recipient list Legal Notices | Terms and Conditions | Privacy Policy 9 FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009
  10. 10. 4.2.1.2 | Compose Email goal oF ThiS PagE WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page includes customiza- tion for all schedule, design and text elements of an email. People Email Files Events reports + Statistics 1. The recipient list name is Email System > Create new Email > Compose Email included, showing the system Select recipients > Compose Email > Confirm Delivery list or custom list in use. dashboard 2. The Campaign field uses 2009 Emails an autocomplete to detect 1 recipient list: homestead F430 drivers Create new Email the name of the campaign as entered by a user. Create a Campaign Campaign: 2 homestead drivers 3. The Email Subject appears Email archive in the subject line of the re- Email Subject: 3 get ready! list Management cipient’s email inbox. System Settings Schedule: Send immediately 4. Emails may be sent im- mediately after previewing 4 at Send on mm/dd/yyy Select Time Zone or they may be scheduled for 12 45 PM a future date and time. This scheduling set includes fields for date, time and time zone. Template: 5 Invite 5. When opened the Tem- plate drop-down will display thumbnails of the two email templates included in this delivery. 6 6. This WYSiWYg editor includes tools that will allow users some customization of email while ensuring that emails are readable across multiple platforms and ser- WYSiWYg TEXT EdiTor vices. Fold Go Back Save as Draft Preview Email Legal Notices | Terms and Conditions | Privacy Policy 10 FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009

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