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Many SEO companies will wax lyrical about page rank and promise to help your company climb the scale quickly. Sure, having a high page rank could be beneficial and a quick rise in rank could help you with some short term link juice benefits. It all depends on your industry and your approach. But many SEO specialists have actually abused the page ranking system, utilising black hat tactics that result in temporary artificial rankings that don’t last and don’t do much for the website.