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5 Hot Tips For SEO Driven Business Blogging


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5 Hot Tips For SEO Driven Business Blogging

  1. 1. 5 Hot Tips for SEO Driven Business Blogging ©2011, Oracle Digital
  2. 2. Are you blogging for your business yet? If not, you should be! Blogging is the SEORocket Launcher for Small Business. Here are 5 hot tips for making businessblogging work for you: 1. Use a consistent approach. Come up with a strategy and execute it consistently. Post regularly and give value to your subscribers. Don’t simply post once and then leave it for six weeks. Come up with a standard format for the vast majority of your blogs as well. A good example would be that each post links to another internal page, that it uses several keywords you want to rank for, etc. Consistency can bring about great results for your business blog but don’t forget to analyse that approach regularly to see if it needs tweaks. 2. Don’t make it all about selling. Blogs that do best are ones that are valuable. Provide value to readers and chances are that they’ll subscribe and read future posts you publish. Valuable information will be naturally keyword rich and will get your site found and will help you drive a call to action. Valuable info will also help you establish yourself as an industry expert as you improve your SEO rankings. 3. Don’t give away too much! Sure, be helpful but don’t give away all your secrets otherwise visitors won’t need you any longer and your competition will use that info to their advantage. Leave something to the imagination and get a call to action in there once in a while. Try using your blog to drive traffic to a sales funnel, for instance. Give away a bit of info and entice people to sign up for a consultation to learn more. 4. Use Off-Page Optimisation. Yes, your design is important but don’t underestimate the off-page power. Off page optimising is a critical element of business SEO. Link to your blogs from other places. And, add bookmarking tools to your blog posts so that visitors can spread the word virally by “Digging” or Twittering your posts. You should bookmark them as well. Then, your followers and the public are more likely to see them and you’ll get SEO value with these activities as you drive traffic to your posts.©2011, Oracle Digital Page | 1
  3. 3. 5. Get Help. If you can’t develop a strategy and maintain a business blog, get some help. An SEO specialist can help you with design, strategic planning, content writing, and social media. And they can help you analyse the success of your strategies so that it continues to be successful going forward.Want more business blogging tips? We can help! We’re Austrlian WordPress experts.We do web design, SEO, social media campaigns, and more.©2011, Oracle Digital Page | 2